Google tools to grow your business

Google Analytics, Google My Business, Google Search Console, Google Ads, Google Tag Manager, Google Data Studio, Google Surveys

1. Google Tools to
Grow Your Business

2. Our Services
Powered by Data
Measurement

●Measurement Planning
●Tagging Implementation
○Google Tag Manager
●Google Analytics Consulting
○Audits, Debugging
○Profile Configuration
○Goal Setup
○E-commerce
Insights

●Automated Dashboards
○Google Data Studio
○Domo
○Cyfe
●Data Analysis and Insights
○Monthly/Quarterly Reports
○Ad hoc analysis

Data Driven Marketing Services

●AdWords Setup, Management
●Search Engine Optimization
○On page checklist
○Full service Off page
●A/B testing & Landing Pages
●Email Marketing

3. Mantra
Transparency | Education | Communication
○Show our processes and rationale for decisions
○Educate our clients, employees, communities
○Communicate every step of the way

○How can we build trust with clients, employees, communities?
○How can make things better for everyone?
○How can we best communicate what we are thinking, what we are
doing AND what we have done?

Mission

4. SEO | SEM | Social
We help you GROW!

5. Bobby’s Experience
Web Developer 1997 → 2010
●HTML, CSS, JavaScript, PHP, MySQL
Analytics 2009 → Present
●Google Analytics, Adobe Analytics, Webtrends
●Domo, Google Data Studio, Cyfe, Excel
●Ensighten, Google Tag Manager
●Qualtrics, OpinionLab, SurveyMonkey
●ClickTale, HotJar, CrazyEgg
●AdWords, Facebook, LinkedIn

6. /in/BobbyAtWebMarketingPro/

@retrofitweb

/WebMarketingPro.ca
Connect with Bobby
[email protected]

Mobile: [phone]

7. How can I use Google tools to
grow my business?

8. Tools

1.Google My Business
2.Google Analytics
3.Google Search Console
4.Google Ads
5.Google Tag Manager
6.Google Data Studio
7.Google Surveys

9. How do I:

Get found by local customers?
Measure the effectiveness of SEO, SEM, Social?
Find what keywords are driving traffic?
Reach and spread awareness to potential customers?
Get analytics on my site?
Do market research with a small budget?

10. Google My Business
How do I get found by local customers?

-Add locations and hours
-Respond to reviews
-Add Events, Promotions

11. Google My Business

12. Google My Business

13. Google My Business

14. Google My Business

15. Google Analytics

How can I measure the effectiveness of my marketing efforts and my website?
What keywords are driving traffic?

16. Google Analytics

17. Google Analytics

18. Google Analytics

19. Google Search Console


What is broken on my website?
What keywords are driving traffic to my site?

20. Google Search Console

21. Google Search Console

22. Q. How do I get more people that are looking for my products and services?
A.Search

Google Ads

23. Q. How can I re-engage with people that have been to my website?
A. Remarketing

Google Ads

24. Q. How can I build my brand and extend my reach?
A.Video and Display Ads

Google Ads

25. Google Ads

26. Google Tag Manager


How can I manage the marketing pixels on my website?
-Wordpress Plugin for GTM

27. Google Tag Manager

28. Q. How can I visualize the trends important to my business?
A.Use Data Studio to show a unified view of the trends from Search Console,
Google Ads, and Google Analytics


-https://marketingplatform.google.com/about/data-studio/
Google Data Studio

29. Search Console in Data Studio

30. Search Console in Data Studio

31. Analytics in Data Studio

32. Google Ads in Data Studio

33. Google Surveys




How can I do market research with a small budget?

34. Google Surveys

35. Google Surveys

36. Google Surveys

37. Google Surveys

38. Google Surveys

39. YouTube

40. YouTube

41. YouTube

42. Google Mobile Friendly Test

43. Google Mobile Friendly Test

44. Google PageSpeed Insights

45. Google PageSpeed Insights

46. How can I experiment with my marketing messages and assets to find what is
most effective at driving conversions on my website?
Story = Heart and Stroke Foundation

Google Optimize

47. /in/BobbyAtWebMarketingPro/

@retrofitweb

/WebMarketingPro.ca
Connect with Bobby
[email protected]

Mobile: [phone]