IN 2023, 50,000
PODCASTS RECORDED
VIDEO, GROWING FROM
AROUND 39,000 THE
PREVIOUS YEAR
GROWTH
DISCOVERABILITY
DISTRIBUTION
ENGAGEMENT
COMMUNITY
MONETISATION
LEANING INTO AI
THE BEST PODCASTS UNDERSTAND THE IMPORTANCE OF THE VALUE EXCHANGE.
COMMUNITY
BRAND IP
DEVELOPMENT
WIIFT?
QUALITY &
CONSISTENCYWIIFT
INNOVATION
COMMUNITY
ENGAGEMENT
LOYALTY
EXPANSION
90% OF PODCASTS DON’T GET PAST
EPISODE 3. OF THE REMAINING 10%,
90% DON’T MAKE IT TO EPISODE 20.
SO IF YOU GET TO EPISODE 21, YOU ARE
IN THE TOP 1% OF EPISODE PRODUCERS.
THANK YOU
HVALA VAM
GRACE ANDREWS
@THE.SOCIALCLIMBER