Green Button for America Initiative Overview

An overview of the Green Button for America Initiative, a common sense effort to provide consumers with their energy usage information. This White House inspired initiative is providing energy usage information to over 30 million households in America

1. Green Button for America

2. What is Green Button?
• Common-sense idea that
electricity customers should be
able to download and transmit
their own energy usage
information in a standard
consumer- and computer-
friendly format
• Today, 18M households and
businesses have access with
commitments from utilities to
deploy to an additional 20M
homes
• Major Goal: Within one year,
double the number of customers
with access to Green Button
• Green Button is also a data
standard that can be used to
represent and transmit energy
usage and cost information – in
any system (not just for data from
utilities or electric meters)

3. Green Button
Download My Data &
Connect My Data
Now Rolling Out
A"customer"visits"their"u.lity"web"
portal,"they"can"simply"login"and"
download"their"Green"Bu;on"Data"as"
an"XML@forma;ed"file"
"
This"powerful"model"allows"a"consumer"to"
authorize"a"third@party"service"provider"to"
receive"direct"access"to"their"Green"Bu;on"
Data"@"no"need"to"repeatedly"login"to"their"
u.lity"and"download"files."These"
authoriza.ons"are"valid"for"an"agreed"
upon".me"and"can"be"revoked"at"any.me"
by"the"consumer"

4. Source:
What%Can%Green%Bu-on%Be%Used%For?%
Innovation: entrepreneur-created web portals and
apps analyze energy usage and savings

Heating and Cooling: customized heating and
cooling activities for savings and comfort;

Solar: Significantly better accuracy of quotes

Verification: Measurement of energy efficiency
investments

Real Estate: Provide cost info to tenants/buyers

Education: Community and student energy
efficiency competitions

5. Source:
What%People%Are%Saying%About%Green%Bu-on…%
“It may finally give consumers a reason to care about the smart grid.” –
SF Chronicle


“Solar companies are also eager for consumer data because understanding
a homeowner's electricity use is key to the sales process.” – San Jose
Mercury News


“I'm a big fan of simplicity and open standards to unleash a lot of
innovation.…I'm going to reach out to ConEd, the utility in NYC, and find
out when they are going to add Green Button support to their consumers
data. I hope it is soon.”
– Fred Wilson (Venture Capitalist)

6. Green%Bu-on%U>lity%Support%

7. Commi;ed" Implemented"
• Aclara
• Apogee Interactive, Inc.
• Belkin
• BuildingIQ
• Calico Energy Services
• C3
• Ecova
• Efergy USA, Inc.
• Efficiency 2.0
• eMeter - A Siemens Business
• EnergyDeck Ltd.
• EnergySavvy
• FirstFuel
• Honest Buildings
• iControl Networks
• Johnson Controls Panoptix
• LinkCycle
• Melon
• myBenchmarx
• Noesis Energy
• Oracle
• PlotWatt
• Power2Switch
• Schneider-Electric
• Silver Spring Networks
• Simple Energy
• Smart Utility Systems
• SunRun
• Alarm.com Incorporated
• Autodesk, Inc.
• Building Energy Inc.
• BuiltSpace Technologies Corp.
• EchoDog
• EnergyAi
• EnerNOC
• EnerNex
• Gas and Power Technologies
• Genability
• Green Suite LLC
• High Energy Audits
• HyperTek
• Itron
• Lucid
• Melon Power
• OPower
• PEV4me.com
• Planet Ecosystems
• People Power
• Performance Systems Development
• Retroficiency
• Smart Grid Labs
• Snugg Home
• Tendril
• Wattvision
• Watts At Work
Green Button 3
rd
Party Support

8. “The Administration will leverage the ‘Green
Button’ standard – which aggregates energy
data in a secure, easy to use format – within
federal facilities to increase their ability to
manage energy consumption, reduce
greenhouse gas emissions, and meet
sustainability goals.”

The President’s Climate Action Plan,
June 25, 2013%
Climate Action Plan Commitment

9. Green Button and Federal Facilities
• GSA to serve as a test bed or pilot of Green Button Connect
My Data
• Details:
– Green Button Data streams provided from both submeter
and utility (whole facility) meter sources.
– Work with vendors to support Green Button Connect My
Data when providing energy-related services to GSA
• Desired Outcome:
– Show the value of Green Button data streams to the
operational efficiency of GSA Energy Managers

10. Engage Utilities
Ask utilities to provide GSA electricity data in Green Button
format
• Details:
– GSA will request usage and cost data from selected utilities
that provide electricity for its buildings
– GSA will request utilities to use Green Button Connect My Data
standard to link data directly to energy management/
efficiency systems and vendors
• Desired Outcome:
– Show the value of using whole facility data in the energy
management of buildings without significant sub-metering
– Show integrated Green Button data streams in facilities
currently operating with GSA Energy Managers

11. Engage the Vendor Ecosystem
Ask vendors to support Green Button standard when
providing energy-related services to GSA
• Details:
– Energy equipment and service vendors will use Green
Button format for transmitting GSA’s energy usage and cost
data
• Desired Outcome:
– Increase energy vendor ecosystem adoption of the Green
Button Connect My Data (vs. vendor-proprietary systems)
– Increase ability of businesses and other agencies to
participate in energy efficiency programs using Green
Button

12. Publish GSA’s Utility Data
Publish datasets of GSA facilities energy usage in Green
Button format
• Details:
– Green Button data will be used for reporting to OMB and be
used in DOE / EPA tools (SEED, E* Portfolio Manager)
– DOE’s Building Performance Database is seeking data
– GSA facility & utility data would significantly increase the
volume and quality of publicly-available building energy data

• Desired Outcome:
– Significantly increase the volume of energy data available to
researchers, developers and the public
– Increase effectiveness of energy benchmarking tools
– Encourage other institutions and companies to submit data

13. Energy Data For a Challenge
Support a challenge or prize using Building Link data,
using the Green Button standard
• Details:
– Challenge entrepreneurial community and existing energy
system vendors to create solutions in an area such as fault
detection, predictive maintenance, and behavior framing
– Provide a large, standardized GSA facility consumption
dataset as an input to the challenge

• Desired Outcome:
– Encourage development of applications and services that
can use energy data to improve building efficiency
– Gather specific ideas for savings/efficiency in GSA facilities

14. Department%of%Energy%
American%Energy%Data%Challenge%%
• Focus:%%
• High%value%
data%sets%
• Killer%ideas%
Challenge"Two"
Apps"for"Energy"II"
Jan"–"Mar"’14%
Challenge"One"
Energy"Ideas"Contest"
Nov"6"@"Dec"13"‘13%
• Focus:%%
• Best%use%of%specific%
DOE%APIs,%best%use%
of%customer%Green%
Bu-on%data,%and%
best%app%that%uses%
one%of%the%“killer%
ideas”%iden>fied%in%
Challenge%One%
Challenge"Three"
Energy"Data"by"Design"Apr"–"
Jun’14%
Challenge"Four"
American"Energy"Challenge"
Jul"–"Oct"‘14"
• Focus:%%
• Improving%the%
clarity%and%
discoverability%
of%energy%
informa>on%
• Focus:%%
• Building%bold%
ideas%for%
reimagining%
America’s%
energy%
infrastructure%
h;p://energychallenge.energy.gov"

15. Ontario, Canada - Adopts Green Button!

16. Ontario Hackathon and Apps Contest