Green marketing

GREEN MARKETING: What is Green Marketing?, Principles Of Green Marketing, Significance Of Green Marketing, Green Marketing Mix, Challenges Of Green Marketing, Green Marketing Strategy Grid, & Suggested Solution.

1. GREEN
MARKETING
Presented By:
Shubham Ahirwar
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2. What is
Green
Marketing?
•Greenmarketingreferstotheprocess
ofsellingproductsand/orservices
basedontheirenvironmentalbenefits.
•Italsoknownaseco-marketingor
sustainablemarketing.
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GreenMarketingcaninvolveno.ofeco-friendlybusinesspractices:
•Creatinganeco-friendlyproduct.
•Usingeco-friendlypackaging.
•Adoptingsustainablebusinesspractices.
•Able to be recycled and/or is produced from recycled materials.
•Being made from renewable materials (such as bamboo, etc.).
•Being designed to be repairable and not "throwaway“.

3. Principles Of
Green
Marketing
1.Consumer Oriented Marketing
2.Customer Value Marketing
3.Innovative Marketing
4.Sense of Mission Marketing
5.Societal Marketing.
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4. 1.Opportunities
2.Social Responsibility
3.Government Pressure
4.Competitive Advantage
5.Cost Factor
Significance Of
Green Marketing
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5. Green Marketing Mix
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6. Challenges Of
Green Marketing
Green
marketing
myopia
Sustainability
Convince
customers
Costfactor
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7. Green Marketing Strategy Grid
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8. Suggested Solution
•Environmentallyresponsibleorganizationsshouldattempttominimizetheir
waste.
•Organizationpolicy
•EmployeeAwarenessProgram
•EffectiveandtransparentCommunication
•ConstantlyRefinetheProductandProcesses
Iftoday'ssuccessfulmarketingisaboutappealingtopersonalvaluesanddelivering
consumerempowerment,thensurelythetimeisrighttoinjectsustainable
developmentintothemarketingmixtohelpaddresssomeofthegrittyissues
currentlyfacingourplanet.
Greenmarketingmethodsproducehighlyeffectiveresults.
Theyapplyallofthestepsyouneedtocutcosts,raiseresponseratesandincrease
growthinthemostimportantmarketingmetricweareallheldaccountablefor-the
bottomline.
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9. THANK
YOU!
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