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1. Ogilvy & Mather advertising Gr o up M e m be r s : Esha Gupta Abhishek Shrivastav Divyansh Y adav Abhay S ingh Ashutosh K ashyap

2. Cover Topic H is t or y Background of Ogilvy Services Provided By Ogilvy Indian scenario Factors for Success in India Awards for o&m Few Ads of O&M

3. History Founded in 1948 by David Ogilvy which became Ogilvy and Mather Started with no clients and only a staff of two To be a stand out company ,Ogilvy knew he needed to be a strong brand . First two fundamental components: quality and diversity of the people, and the quality and class of the operation Third Component: believe in the brands “Every advertisement is part of the long-term investment in the personality of the brand” Tried to make sure the core goal was to make advertising that sells to build a brand

4. Background of Ogilvy Founded in 1948 497 offices in 125 countries 16,000 employees worldwide Services Fortune Global 500 companies including: American Express BAT BP Cisco Coke DuPont Ford Gillette IBM Johnson & Johnson Kodak Kraft Lenovo Mattel M o t o rol a Nestlé SAP Unilever Yahoo!

5. Services Provided By Ogilvy Ogilvy focuses on advertising, marketing, and public relations. Advertising Brand Identity Creative Design Customer Analytics Crisis and Issues Management Direct Marketing Digital Production Digital Media & Search Marketing Digital Marketing Experiential Marketing Media Relations Promotional Marketing Public Relations Public Affairs Retail Design Strategic Planning Sustainability Sales Acceleration Trade Marketing Viral Marketing Loyalty Marketing

6. Indian secnairo 1 st Advertising agency in India It has 800 employees, over 300 domestic and MNC client . Exec chairman & NCD - Piyush Pandey and winner of over 600 awards . 25 lions at Cannes by O&M India under his leadership He is the only Indian to have won a double Gold at Cannes and a triple Grand Prize at London International Awards Lifetime Achievement Award in 2010 by The Advertising Agencies Association of  India Started in 1980 with one client – Vimal Offices in India - New Delhi, Kolkata, Mumbai, Hyderabad

7. Factors for Success in India Human Resources First – Mover Advantage India as a global sourcing base India as back-office operations hub India as a source for managerial talent

8. Product launch Product launch timeline Currently gearing up for a ground-breaking launch Our new offerings will captivate the market Our marketing campaign will generate anticipation

9. Financial overview Our financial overview reflects a robust and resilient fiscal performance. Key indicators show consistent revenue growth over the past quarter, attributed to strategic cost management and successful marketing. Operating margins have improved, signaling operational efficiency, while strengthening our reserves. This underscores our commitment to financial stability, positioning us for sustained growth. 

10. Quarterly targets Market expansion Product innovation Customer retention Operational efficiency Quarter Revenue growth (%) Market share increase (%) Customer acquisition Q1 12 2 500 Q2 15 3 600 Q3 18 4 700 Q4 20 5 800

11. Financial snapshot Metric Current value Previous quarter Change (%) Revenue $2,500,000 2,200,000 +14% Operating expenses $1,200,000 $1,400,000 -14% Net profit $1,000,000 $800,000 +25% Operating margin 40% 36% +4% Cash reserves $5,000,000 $4,500,000 +11%

12. Innovative solutions

13. Future initiatives Green supply chain Reduced carbon footprint Waste reduction Water conservation Product enhancement. Introduce regular updates and features to enhance product offerings. Technology integration. Explore emerging technologies for potential integration into our operations. Collaborative partnerships. Foster collaborations with tech innovators and industry leaders to drive innovation.

14. Thank you Sonu Jain [email protected] www.contoso.com