Group 9 Assignment III DC Wickets & Wallets IPL 2025 Simulation.pptx

in my college we get a project on IPL 2025. in which we have to discuss about the sponshorship, Budget, financial plan , Advertisement. With this money we have to manage everything including Player Auction.

1. Delhi Capitals is a vibrant IPL franchise that blends youth and experience, aiming to dominate with bold, modern cricket from the heart of India’s capital. Founded in 2008. Originally named the Delhi Daredevils, owned by the GMR Group. In 2018, and was rebranded as Delhi Capitals.

2. SWOT Analysis Strengths : Boasts a talented pool of young Indian players, ensuring long-term cricketing strength. Rebranding from Daredevils to Capitals helped revitalize their market image and fan engagement. Backed by JSW and GMR, the franchise benefits from solid financial and infrastructural support. Consistent Playoff Presence Weakness : Inconsistent middle-order performance Lack of a strong brand identity Lower merchandise sales compared to legacy teams Despite being in the capital, weak local fan engagement and home crowd loyalty limits matchday profits. Threats : Risks on-field success and affects brand credibility. Over-dependence on young Indian talent Shared home city with other major events, dilutes audience focus, lowering match-day revenue and sponsorship ROI. Opportunities : Leverage Delhi's strong domestic cricket infrastructure to consistently unearth and groom young Indian talent. Brand Storytelling Untapped NCR Market: Collaborate with Delhi-based startups and ed -tech brands to create unique sponsorship and cross-promotion models.

3. Bold identity with youth, energy, and Delhi’s fearless spirit. Engaging Gen Z through stories, digital content, and pride. Witty, visual-first social media with real-time fan focus. Digital & Media Diversification Content Studio Model : They’re building a digital brand through behind-the-scenes content, vlogs , mini-series, and branded fan stories Team’s Marketing Plan :

4. Fan Engagement and Growth Strategy : DC Duniya – Delhi Capitals’ Exclusive Fanverse Strategy Roar Macha : A unique anthem and tagline that has become synonymous with Delhi pride. Initiatives like DC Toli , and bold social media banter create high recall.

5. Financial Plan : Total Investment of the team – 500 Cr. Total Budget for Players – 120 Cr. Revenue generated in 2024 – 580 Cr. Remaining Purse after Retaining Players – 73 Cr.

6. Title Partner Principal Sponsor Associate Partner Official Partners Exclusive ticketing partner

7. Unique Selling Propositions : 🏏 Cricketing Perspective Youth-First Core : Delhi Capitals bets heavily on young Indian talent creating a long-term nucleus. Modern Leadership : The team embraces modern, aggressive leadership styles . Overseas Balance : Strong, impactful overseas picks blending youth with experience. 💰 Business Perspective Lean but Scalable Model : Runs a cost-efficient backend while maximizing central revenue and brand deals. Brand Value Growth : Increased by ~6.5% in 2024, now at Rs . 1122 Cr . Aggressive Fan Acquisition : Focused growth strategy via contests, localized events, and digital-first experiences. Stable Ownership : Joint venture between GMR Group and JSW Sports , have strong business acumen and cross-sport investments.

8. Global Cricketing Footprint (Team Expansion) ILT20 Franchise – Dubai Capitals : Delhi Capitals expanded into international leagues by owning the Dubai Capitals team in the UAE’s International League T20 (ILT20), under JSW Group's global cricket strategy. SA20 Entry – Pretoria Capitals : They also own Pretoria Capitals in South Africa's SA20 league, enhancing brand visibility and tapping into new markets.

9. 🔵 Talent Development & Pathways DC Academy : Launched cricket academies to scout, nurture, and develop young talent across India and abroad. Junior Capitals Program : Grassroots initiatives and school tie-ups to expand the fanbase and future talent pipelines.

10. 🔵 Merchandising DC Official Merch : E-commerce channels for caps, jerseys, and lifestyle gear cater to fashion-conscious youth fans.