Groww-Hive-Connect-Learn-Invest case competition

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1. Groww Hive: Connect, Learn, Invest Groww Hive is a social investment feature designed to enhance user engagement and attract young investors. by Ayush Singh

2. Introduction & Objective 1 About Groww Founded in 2016, Groww is a leading investment platform in India with over 20 million users. 2 Growth and Achievements In 2023, Groww saw a 50% increase in user base and a 70% rise in transaction volumes. 3 Objective Introduce "Groww Hive," a social investment feature aimed at enabling users to share portfolios, follow investors, and discuss strategies. ThePhoto by PhotoAuthor is licensed under CCYYSA.

3. Market Research and Competitive Analysis Groww 2016 20+ million Stocks, Mutual Funds, Gold, ETFs, Fixed Deposits Upstox 2012 10+ million Stocks, Mutual Funds, IPOs, Derivatives, Commodities Zerodha 2010 12+ million Stocks, Mutual Funds, Bonds, Derivatives, Commodities, IPOs Angel One 1987 9+ million Stocks, Mutual Funds, IPOs, Derivatives, Commodities, Loans

4. User Personas Rahul - The Beginner Investor Age: 27, Occupation: Software Engineer, Investment Experience: Beginner, Goals: Learn from experienced investors, diversify portfolio, stay updated with market trends. Priya - The Young Professional Age: 30, Occupation: Marketing Manager, Investment Experience: Intermediate, Goals: Optimize investment strategies, follow market trends, engage with a community. Aman - The Aspiring Fintech Enthusiast Age: 22, Occupation: College Student, Investment Experience: Novice, Goals: Understand the basics of investing, learn from peers, start a small portfolio. Sneha - The Experienced Investor Age: 35, Occupation: Financial Analyst, Investment Experience: Advanced, Goals: Share expertise, influence community, discover new investment opportunities.

5. Problem Identification User Problems Difficulty in finding reliable investment advice. Lack of community and peer interaction within the app. Overwhelming amount of scattered information. Business Problems Need to enhance user engagement and retention. Attracting and retaining a younger demographic.

6. Prioritization of Features 1 Core Features Portfolio Sharing, Follow Investors, Discussion Forums, Educational Content. 2 Additional Features (Phase 2) Investment Challenges, Expert Webinars.

7. Revised User Journey with Wireframe Sign-Up/Login Enhanced onboarding with introduction to social features. Home Screen Display popular investors, trending discussions, and portfolio updates. Portfolio Sharing Easy steps to share portfolios with followers. Discussion Forums Access to different forums based on investment interests. Educational Section Curated content related to social investing.

8. Go-to-Market Strategy Pre-Launch Beta Testing, Partnerships. Launch Marketing Campaign, Webinars & Workshops. Post-Launch User Feedback, Continuous Engagement.