Haldiram's success story

small work on haldiram's success story

1. Haldiram success story Darshita Shetty Chinmay Dalvi

2. Introduction Founded in 1937 by Ganga Bhisen Agarwal as a retail sweets and namkeen shop in Bikaner, Rajasthan.  Haldiram products are available in more than 80 countries. Haldiram's has over 400 products. Its product range includes traditional namkeens, western snacks, Indian sweets

3. Growth Story Reinventing the Bhujia , the start of an empire Haldiram’s expanded the business to Delhi and Nagpur, where it was met with great success In 2017 Haldiram’s was the country’s largest snack company, surpassing all other domestic and international competitors with sales of 4,224.8 Crore INR Haldiram’s has its partnership with French Bakery, Brioche Doree .

4. Marketing Strategies In Initial days they never invested much in marketing Gained their business through word of mouth Due to intense competition they realized the importance of M&A Tied up with a Bollywood movie “Prem Ratan Dhan Payo ”

5. Haldiram’s distribution Manufacturer C & F agents Distributors Retailers Margins 5% 8-10% 14-30%

6. Haldiram’s abroad Haldiram’s entered into International Market in year 2000. Exporting to USA, UK, Australia, Middle East & Far East countries, Germany, Philippines, etc. Opened restaurant abroad Exports are helping it to cross $1billion sales in FY19.

7. Comparison 2018 Controls 1/5 th of Indian market 14% growth in sales YOY Combined revenue is Rs7,130crs

8. Thank you