Haldirams

Briefing about Haldirams, Haldirams Moongdal STP and product information.

1. Welcome!!

2. Semester Project

3. SECTOR INFORMATION FMCG  It accounts for 50% of the sector.  This segment includes oral care, hair care, skin care, cosmetics/deodorants, perfumes, feminine hygiene and paper products, Fabric wash, household cleaners . HOUSEHOLD & PERSONAL CARE  It accounts for 19% of the sector.  This segment includes health beverages, staples/cereals, bakery products, snacks, chocolates, ice cream, tea/coffee/soft drinks, processed fruits and vegetables, dairy products, and branded flour FOOD & BEVERAGES  It accounts for 31% of the sector.  This segment includes OTC products and ethicals . HEALTHCARE

4. Continue… 1 The URBAN MARKET contributes 60% of the consumption revenue of the FMCG market in India. 2 SEMI-URBAN AND RURAL SEGMENTS contribute over 40% of the overall revenues of the FMCG sector in India

5. PORTER’S 5 FORCES 30% growth Annually. Unorganized players holds 35%. Similar prices by Competitors. New players with a distinct USP. THREAT OF NEW ENTRY 01 Veteran players has well established network. Shortage of any input material may also affect production and thereby impact distribution. BARGAINING POWER OF SUPPLIERS 02 All snacks are considered to be substitutes of each other Biscuits, Wafers and local snacks like Chakli , banana chips, farsan etc are all substitutes of one another . Indian Snack Segment is high-volume, low-involvement driven (thrives on impulse buy). THREAT OF SUBSTITION 03 Haldiram enjoys a healthy lead with a 45% market share Low switching cost induces the customers’ product shift Availability of same or similar alternatives BUYER POWER 04 05 RIVALRY COMPETITION High Competition – Branded Players involved in cut-throat competition Brand Loyalty is high for branded players . .

6. COMPANY OVERVIEW HALDIRAM’S From selling bhujiyas some 70 years ago in Bikaner, Haldiram’s was the first to lay emphasis on packaging and presentation of its ready-to-eat snacks. The company with a turnover of Rs 400 crore and a brand valuation of Rs 1,500 crore, is now divided amongst three factions of the family, with strictly outlined territories for each unit located in Kolkata, Delhi and Nagpur. Haldiram’s transition from a one-counter sweet shop in Bikaner in the early 1940’s to a full-fledged Indian snack foods company today has taken a lot of people by surprise. Its namkeens tapped the needs of the lowest common denominator . Ganga Bhishen Agarwal, fondly called Haldiram by her mother founded the HALDIRAM’S in 1937 in Bikaner

7. SWOT ANALYSIS OF HALDIRAM’S •LESS ADVERTISING •INVOLVED ONLY IN INDIAN SNACKS •PRESENCE IS MAINLY IN NORTH INDIA WEAKNESS •INCREASE ITS REACH IN INDIA AND ABROAD •EXPAND TO HOTEL BUSINESS •INCREASE THE NUMBER OF OUTLETS OPPORTUNITY •INDIANS ARE INCLINED TO WESTERN TASTE •INCREASING COMPETITION FROM OTHER BRANDS LIKE BIKANER, DIAMONDS etc. THREAT BRAND AWARENESS PRODUCT LINE TRUSTED FOR QUALITY ATTRACTIVE PACKAGING SUPPLY CHAIN STRENGTH

8. PRODUCT PROFILE NAMKEEN FROZEN FOOD SWEETS FUN FOODS

9. COMPETITORS The main competitors of HALDIRAM’S are as follows: FRITOLAY ITC PARLE DIAMONDS BALAJI UNORGANISED MARKET

10. COMPANY NEWS Haldiram's Among Bidder For Videocon Industries Dead Lizard Allegedly Found In Food At Haldiram's, Outlet Shut Down Maharashtra FDA Gives Clean Chit to Haldiram Snacks, Says Lead Within Limits Haldiram's Revenue More Than McDonald's and Domino's Combined!

11. PRODUCT INFORMATION SWOT ANALYSIS OF HALDIRAM’S MOONGDAL Haldiram’s Moongdal packed with protein and low carbs , moong dal (also known as green gram) is one of the best healthy snack. Today Haldiram’s Moongdal comes in two variants: Spicy Moongdal Simple M oongdal •BRAND IMAGE OF HALDIRAM IS THE BIGGEST STRENGTH . •HYGENIC •PACKAGING •QUALITY •SUPPLY CHAIN LACK OF PROMOTIONAL ACTIVITIES. LIMITED VARIETY. •INCREASE ITS PRESENCE IN EASTERN & SOUTHERN PART OF INDIA •PROMOTIONAL ACTIVITIES CAN INCREASE SALES . •INTRODUCE MORE VARITIES . INCREASING COMPETITORS. (BALAJI, MTR, ETC ). HEALTH CONSCIOUS PERCEPTION OF CUSTOMERS .

12. MARKETING MIX PRODUCT PRICE PLACE PROMOTION Quality -FSSAI Approved USP -Nutritious Snack Brand -Haldiram’s Moongdal Image -Ready to eat Features -Nutritional facts, Barcode , Instructions to prepare, Storage conditions, License No, Name and address of the manufacturing unit Variants -Masala & Simple PACK ₹ 70 grms 20 150 grms 40 350 grms 85 1 KG 220 Available at all: Departmental stores Super Market Hypermarket Online platforms ( like BigBa-sket ) and Specialty Stores Pan shops Small kiosks Marketing Communication: Television advertisements Newspapers Magazines Online (Facebook) advertisement

13. SEGMENTATION TARGETTING &POSITIONING SEGMENTATION TARGETTING POSITIONING Geographic: India Urban Rural Sub-urban Demographic: Age: 7 and above Gender: Unisex Income : ₹15,000/m Occupation: Any Psychographic: Choice based on their lifestyle. It also has masala variant for the persons who like spicy Moongdal All the age group specially women's and Children's. A ge group from 7 to 40. Persons who are Brand Conscious. Snacks for tea time. Varying packets sizes ranging from 70g to 1kg.

14. PRODUCT LIFE CYCLE The Haldiram’s Moongdal is in the Maturity Stage. It has a Large no. of Customer Base. Emerged as a Market Leader in the Moongdal category.

15. BCG MATRIX HIGH GROWTH MARKET HIGH MARKET SHARE

16. ORGANIZATION STRUCTURE

17. JD’S & JOB SPECIFICATION SELECTION PROCESS Marketing Finance Human Resource Online Application : Applicant need to fill online form first before Pre-selection : Simple chat with applicant who applied for the job Interview : Interview happened offline or through Skype Job Offer : After selection they give the offer letter to selected candidates PERFORMANCE APPRAISAL PROGRAM 360 Degree Appraisal. Appraisal also serves to recognize skills, talent and the employee's interest in developing his expertise for future roles within the organization

18. FINANCE

19. CONTINUE

20. THANK YOU