Hansen_Caroline_DMK_PB1_2025final1111.pdf

Full Sail Portfolio 1 project.

1. PERSONAL BRAND EXPLORATION
CAROLINE HANSEN - PROJECT & PORTFOLIO I WEEK 1 - DIGITAL MARKETING - OCT 11, 2023

2. Short Term Career Goal:
After graduation (2026)
Land a content strategist position with an annual income of
70-100k, which will enable me to work while traveling,
modeling and maintaining my own businesses, which include
my pin-up content studio, digital fashion magazine, vintage
clothing shop, holistic beauty supply, and lifestyle blog.
CAREER CATEGORY:
ENTREPRENEURIAL
Long Term Career Goal:
5 year plan (2029)
My plan is to utilize my skills to promote my advocacy for
inclusivity within the fashion and entertainment industries. Become
the face of Modern Pin-Up & Burlesque, “Eclectic Housewife”
lifestyle influencer, and creator & host of the BDSM education
platform, mutual aid, and podcast Kink 4 Kink created by me . I
aim to use my voice to endorse sexual wellness and self expression
for all demographics and to break barriers & stigmas within our
communities.

3. CONTENT STRATEGY
Content Strategist
Marketing Strategist
Content Creator
PROFESSION

4. Exercise 1B from Book Yourself Solid (APA right here)

5. COMPETITION
Sarah “Pin-Up” Palmer
Caroline Hansen aka “Winter Leigh”
Work Experience:
9 years modeling and acting within the LA horror & Pin-
Up scenes
Established Pin-Up Lifestyle Youtube Channel
Education:
Unknown (not posted)
Noteworthy experience:
Marilyn Monroe at Universal Studios
Special FX model
Social Media Influencer
Overall Online Presence:
73.8K followers on Instagram
72.9 Followers on YouTube
Model for Heart of Haute and Pinup Girl Clothing Lines
Skills & Proficiencies:
IMDb recognized actress
Live & On-Screen Performance skills
Cosmetic Artistry
Social Media Networking
Work Experience:
4 years modeling & acting within the NYC & FL adult
industries
5 years healthcare experience as Med-Tech &
Dementia caregiver
Life-long advocate
Education:
Currently enrolled in Full Sail’s Digital Marketing
Noteworthy experience:
Over 100 videos directed and produced by me
Experience with AVN award-winning producers
Classically trained actress & vocalist
Overall Online Presence:
10.8K followers on Twitter
Skills & Proficiencies:
IMDb recognized actress
On-ScreenPerformance skills
Video-Editing
Graphic Design

6. IDENTITY
VISION
Create an adult education
platform that doubles as a mutual
aid for adult workers facing
abuse, homelessness, and
domestic violence. Poor sex ed in
America fuels stigmas, sexual
violence, and risks to civil rights.
My art aims to raise awareness
on uncomfortable yet essential
topics to protect the safety and
well-being of our communities.
CORE VALUES:
1.FREEDOM OF
EXPRESSION
2.AUTHENTICITY
3.ARTISTIC
INTEGRITY
4.PERSISTANCE
5.INDEPENDENCE
GUIDING
PRINCIPLE
Empathy. I’ve always felt
that traditional 'black and
white' thinking overlooks
many grey areas. As a
spiritual person, I aim to
bring the mindfulness I
practice at home into my
interactions with the world
PASSIONS
Pin-Up & Burlesque
Digital Marketing
Holistic Health & Wellness
SUPERPOWER
Passion

7. PROMISE & POSITION
PROMISE :
To deliver high-quality digital content for
entertainment and education purposes on easily
accessible online platforms to a global audience.
POSITION:
Educate, Create, Inspire.

8. NETWORKING
FETCON XXII
August 7-10, 2025
St. Petersburg, FL
Objective: Connect with Sexual
Wellness & BDSM educators, gain
industry support
2025 AVN AWARDS
January 25, 2025
Las Vegas, NV
Objective: Find potential sponsors
with large followings to help
advertise our platform.
ELEVATOR PITCH:
Sex ed disparities in America limit comprehensive learning, especially with recent conservative
backlash, leaving many to seek their own education. I offer online platforms that are both visually
and intellectually engaging, encouraging fun while learning. Inspired by the Netherlands, where sex
ed starts at age 4 and leads to fewer unintended pregnancies and healthier attitudes, our goal is to
empower adults with knowledge. Though not marketed to minors, we aim to foster informed
discussions and promote constructive dialogue within communities, creating a positive shift in
attitudes toward sexual health and education.
MENTORSHIP:
Seeking entrepreneurial mentorship from industry advocates and BDSM educators.

9. DIGITAL MARKETING
ONLINE ID CALCULATOR SCORES
(UNDER LEGAL NAME):
Volume:0
Relevance: 0
Purity: 0%
Diversity: 0
Validation: 0
BRAND ARCHETYPE:
The Lover
DESCRIPTION:
With the brand focused on intimacy and wellness, I
intend on utilizing eye-catching aesthetics to highlight
the beauty of human sexuality and encourage the
audience to view my art beyond the lens of
objectification.
DIGITAL MARKETING STRATEGY TO IMPROVE ONLINE CALCULATOR SCORES:
⁃Focus Variables: VOLUME & RELEVANCE
⁃Type of Content: Educational Podcast behind a paywall that doubles as a mutual aid program. Modeling content behind a paywall for my
own brand under stage name “Winter Leigh”. Digital Fashion Fetish Magazine. Online Adult Clip-stores.
⁃Primary Tools of Distribution: Meta, X, Reddit, and Youtube. Promote content through photosets and video previews on X. Create
SFW educational infographics on Meta (Instagram & Facebook) that are accessible to the public with links to podcast. Shortened, SFW
podcast previews on Youtube.

10. PROFESSIONAL DEVELOPMENT
TECHNICAL TRANSFERRABLE
Content Management
Task: Create and organize content for adult education platform
Organizations: Adobe Creative Cloud
Date: January 2025
Professional Website
Task: Publish My Professional Site
Organizations: Adobe Creative Cloud
Date: January 2025
Community Outreach
Task: Attend multiple industry events in 2025
Organizations: AVN, Exxxotica, Fetcon
Date: 2025
Social media Presence
Task: Expand My Social Media Presence
Organizations: Adobe Creative Cloud
Date: January 2025

11. REFERENCES
Rogers, J. T. [Mr. Rogers] (Ed.). (2024).  Portrait 1 [Photograph].
Rogers, J. T. [Mr. Rogers] (Ed.). (2024).  Portrait 2 [Photograph].
Rogers, J. T. [Mr. Rogers] (Ed.). (2024).  Portrait 3 [Photograph].
Adobe. (2024).  AI Generated Stock Photo. Adobe Stock.
Port, M. (2013).  Book Yourself Solid Exercise 1B.
Palmer, S. [“Pin-Up Palmer”]. (n.d.). Sarah Palmer PFP. https://x.com/realpinuppalmer/photo
Sarah M. Palmer « ScareLA. (n.d.). https://scarela.com/speakers/sarah-m-palmer/
Rogers, J. T. [Mr. Rogers] (Ed.). (2024).  Caroline Hansen ’Winter Leigh’Headshot [Photograph].
Hansen, C. (Ed.). (2024, October 9).  Golden Circle Infographic.
Rogers, J. T. [Mr. Rogers] (Ed.). (2024).  Full Body Pic  [Photograph].
Fetish ConTM | August 07 – 10, 2025 | St. Petersburg, Florida – The premiere East Coast Fetish Trade Show! (n.d.). https://fetishcon.com/
AVN Expo. (n.d.). https://expo.avn.com/
Katz, A. (2018, July 19). Sex Ed Goes Global: the Netherlands – Global Reproductive Health at Duke. https://dukecenterforglobalreproductivehealth.org/
2018/07/19/sex-ed-goes-global-the-netherlands/