MOTIVATION . SUBMITTED BY: GROUP 13 ABHINAV ASHESH ANJALI SINHA SUNNY AGRAWA L
CONTENTS Introduction Leadership Motivation Different motivation models Conclusion Reference
INTRODUCTION Surat based diamond company. Turnover of almost 6000 crore in 2014 as compared to 1 crore in 1991. Besides diwali bonus, there is a programme to reward loyal, hard working and dedicated staff. 1,268 employees including cleaning staffs out of 6000 selected for this reward. Each of them got a Fiat Punto , a residential apartment or gold jewellery of equal amount.
LEADERSHIP SAVAJI DHOLAKIA: A HIGH ACHIEVER “This company is making profits because of you. If you are happy ,then we will progress further .You should enjoy my profits,”
WHAT MAKES UNIQUE Employee recognition and ownership. Created a stadium and airport for the employee. Sends parents of the worker to religious tour. Even a Tata or a Birla or any Fortune 500 companies have not done this.
MOTIVATION The process of arousing and sustaining goal-directed behavior Motivation theories may be classified into-internal, process, external theories.
MASLOW’S NEED HIERARCHY THEORY Y MOTIVATING PEOPLE WITH HIGHER LEVELS CONTEMPORARY COMPANIES MEETS LOWER LEVELS OF NEED THEORY X
Employee Recognition and Ownership Recognition of Diamond worker as Diamond Artist. Also, Diamond polisher as Diamond Engineer. Loyalty programs.
Herzberg’s Two Factor Theory Every employee has two sets of needs One based upon avoiding pain and One stemming from the desire psychological growth.
CONCLUSION This company is motivating its employees by providing higher level of needs. While its contemporary just meet the lower levels of need. Maslow need hierarchy is the benchmark for further development in the field of motivation.
REFERENCE ORGB- Nelson, Quick, Khandelwal Business Standard, The Economic Times. BBC India CNN IBN