Harley davidson

Harley Davidson, history, vision, mission, stp, swot

1. Motor cycle industry A motorcycle often called a bike, motorbike or cycle is a two or three-wheeled motor vehicle. Motorcycle design varies greatly to suit a range of different purposes: long distance travel, commuting, cruising, sport etc. In 1894, Hildebrand & Wolf Müller became the first series production motorcycle, and the first to be called a motorcycle . In developing countries, motorcycles are overwhelmingly utilitarian due to lower prices and greater fuel economy. Of all the motorcycles in the world, 58% are in the Asia-Pacific and Southern and Eastern Asia regions, excluding car-centric Japan.

2. History Founded in 1903 in Wisconsin, United States by William S. Harley, Arthur Davidson & William A. Davidson In 1906, Harley and the Davidson brothers built their first factory After the World War II, It was the leading manufacturer of motorbikes market in the US and had monopoly in the market due to closure of its main rivals In 1983, the Motor Company formed a club for owners named HOG (Harley Owners Group ) In August 2009, Harley-Davidson announced plans to enter the market in India, and started selling motorcycles there in 2010.

3. Harley Davidson President and CEO : Matthew Levatich , Headquarters :Milwaukee , Wisconsin Net income 2016 : 692 million USD Revenue 2012-16 : 5,996 million USD

4. vision “Harley-Davidson, Inc. is an action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders. Harley-Davidson believes the key to success is to balance stakeholders’ interests through the empowerment of all employees to focus on value-added activities.”

5. “We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.” MISSION

6. STP (Segment, Target & Positioning)

7. Product Extension

8. SWOT Analysis Strength Strong market position and brand image Harley Davidson is the only major motorcycle manufacturer Harley Davidson offers customers the opportunity to customise their bikes Weakness Declining Financial performance Difficult to attract and retain talented employees Unfunded employee post retirement benefits Opportunities Customers value perception through a good quality parts maintaining loyalty. Increasing demand in US markets European demand or Harley Davidson is the highest in the international market and represents the single largest motorcycle market in the world Threats High rise in oil prices. Harley Davidson vehicles are heavy weight motorcycles consuming more fuel. International importing Tax and increase in labour cost Harley’s average buying age is 42 years old and increasing.

9. competitors

10. Conclusion Harley Davidson brought change in American culture and helped the future of Motorised vehicle Harley Davidson must implement the latest technology and facilities Loyal customers are not sufficient or company to survive “It’s a journey but not a destination”

11. Thank You…