Harvard Kennedy School Intranet - KNET product analysis

Harvard Kennedy School Intranet - KNET product analysis

1. PRE-CLASS EXERCISE 1
DPI 662A: DIGITAL GOVERNMENT: TECHNOLOGY, POLICY, AND
PUBLIC SERVICE INNOVATION
VUGAR ADIGOZALOV

2. CONTENTS
1.Aproducttear-downofKNET.Inshortdescribe
whatisgoodandbadaboutitfromadesignthinking
perspective.Onesimplewaytodothisistosimple
takeascreenshot,pastitintopowerpointandadd
"textbubbles"pointingtofeaturesordesignsthat
youthinkhelporhinderusers.
2.Completethecustomerprofile-sideoftheValue
Propositioncanvas(pages10-25oftheValue
PropositionDesignbook).

3. KnetistheHKSintranet,which
hasusefulinfofromadministrative
departmentsandCentersatHKS.
WHAT IS KNET?
HARVARD KENNEDY SCHOOL

4. IF YOU WERE ABLE TO BUILD
A WEBSITE USING EXCEL,
IT WOULD LOOK LIKE "KNET.”
#soboring

5. VISUAL APPROACH
LACK OF VISUAL APPROACH
Websiteisplainand90%consistsoftextswhilemodernuseris
moreinterestedinvisualstorytellingsuchasexplainervideos,
animatedinfographicsandetc.
ICONS AND GUIDANCE
Websitelacksiconicguidanceandinmostcasesusediconsare
confusing.Websiteusessamemenuiconfortwodifferentmenu
blocksandetc.
SATURED CONTENT
Everypagehasasinglepieceofinformationorcontentwhile
contentcanbeclusteredandconsolidatedforbetterexperience.

6. MENU & NAVIGATION
MEGA MENU? NO, WE HAVEN’T HEARD OF J
Havingathreetiredmenu,notsure
evenifitwasathingbackin90’s.But
itisdefinitelynotathingof2020.
Megamenusandlessclusturedand
tiredinformationdistributionistheonly
waytoeasethelifeofauser.

7. MENU & NAVIGATION
MEGA MENU? NO, WE HAVEN’T HEARD OF J
Allthelinksfromthemainmenuline
takestheusertoanemptypagewith
linkstosub-menu.
Averyuselesssteponuserjourney
andextreamelyconfusing.

8. MOBILE IS NOT THE FUTURE,
IT IS THE NOW.

9. MENU
MOBILE VERSION
The website has three menus:
ØUser profile and preferences
ØMain mega menu
ØQuick links.
Oddly enough, two of the menus are tagged with the
same icon.

10. WHERE TO CLICK?
WEBSITE USES THREE DIFFERENT VERSIONS OF CLICKABLE CONTENT
Sometimesluckyusrswillsee
cleabuttontoclickand“learn
more”orreaddifferentnews.
Onallothercases,usersneedto
clickandguess,asplaintextcan
alsobehyperlinked.
InSomeexpectionsusermight
alsoseesnippedofthetextand
thenuserneedtoclicktoread
more.

11. VALUE PROPOSITION DESIGN:
CUSTOMER PROFILE

12. JOB IMPORTANCE
Rank jobs according to their
importance to customers.
PAIN SEVERITY
Rank pains according to how
extreme they are in the
customers’ eyes.
GAIN RELEVANCE
Rank gains according to how
essential they are in the
customers’ eyes.
CUSTOMER PROFILING

13. JOB IMPORTANCE
ESSENTIALSNICE TO HAVE- +
Dothecourseselection,
getmoreinformation
aboutcourses
Accessworkfiles,
templatesandvisual
idendityelementsof
Harvard.
GetHarvardnewsand
updates
Getupdated
announcementsand
importantinformation
Accesstoviderangeof
newsandupdatesacross
Harvardschoolsand
centers
Getintouchwithpeople
andHarvardcommunity

14. PAIN SEVERITY
ESSENTIALSNICE TO HAVE- +
PoorUI/UXdesign
Absenceofuserjourney
mapping
Textheavycontentwith
theabsenceofvisual
storytelling
Standalonepages
servingashyperlink
cataloguewithduplication
sameasthemenu
Theplatformservesasa
catalogwithalarge
numberofexternallinks
inmostcaseswithout
propernavigationand
explanation
Mostoftheinformationis
duplicatedorleadsto
differentHarvard
platformsandwebsites.
Whilethemainideaof
thewebsiteisto
consolidatethedata,in
contrast,itismisleading.

15. GAIN RELEVANCE
ESSENTIALSNICE TO HAVE- +
Sudentscangetcourseinformationand
alsocourseevolutioninordertoake
decision.
Differentworkfiles,
teplates,photoand
backgrounds
Updateoncommunity
newsandHarvard
Updates
Accesstodifferent
centersandcatalogue
Accesstodifferent
studentorganizationand
groups
PeoplesFinder
(KHSDirectory).

16. THANK YOU !