Herzberg two factor theory

Herzberg two factor theory presentation in pibm

1. Herzberg Two Factor Theory Presented by : Lashai Wanniang Wasim Akhtar

2. In 1959, Frederick Herzberg, a behavioral scientist proposed a two-factor theory or the motivator-hygiene theory. According to Herzberg, there are some job factors that result in satisfaction while there are other job factors that prevent dissatisfaction. According to Herzberg, the opposite of “Satisfaction” is “No satisfaction” and the opposite of “Dissatisfaction” is “No Dissatisfaction INTRODUCTION

3. The two-factor theory (also known as Herzberg's motivation-hygiene theory and dual-factor theory) states that there are certain factors in the workplace that cause job satisfaction, while a separate set of factors cause dissatisfaction. The two-factor theory developed from data collected by Herzberg from interviews with 203 engineers and accountants in the Pittsburgh area, chosen because of their professions' growing importance in the business world

4.   when they asked respondents to describe periods in their lives when they were exceedingly happy and unhappy with their jobs. Each respondent gave as many "sequences of events" as he could that met certain criteria—including a marked change in feeling, a beginning and an end, and contained some substantive description other than feelings and interpretations. The factors on the right that led to satisfaction (achievement, intrinsic interest in the work, responsibility, and advancement) are mostly unipolar; that is, they contribute very little to job dissatisfaction. 

5. Motivators Less Satisfaction More Hygiene Less Dissatisfaction More Two factor theory

6. Hygiene Factors includes:- Pay Company Policy Working Conditions Fringe Benefits Interpersonal relations Hygiene: This factor has the affect to reduce motivate workers. The hygiene factors affect the conditions of the workplace. If the hygiene in the area is not adequate then workers might not want to work.

7. Motivational Factors Includes:- Achievement Recognition Interesting Work Increase Responsibility Growth Motivation: A sense of achievement meaning employees will know that because of their hard work the business is going forward. Recognition of workers contribution meaning the owner will give credit to the workers, making them feel good about themselves

8. Maslow theory Vs Herzberg Two factor theory Maslow's theory is based on the hierarchy of human needs Maslow's theory is rather simple and descriptive Maslow's theory is most popular and widely cited theory of motivation and has wide applicability. According to Maslow's model, any need can act as motivator provided it is not satisfied or relatively less satisfied. Hertzberg refers to hygiene factors and motivating factors in his theory Hertzberg's theory is more prescriptive Herzberg's theory is an extension of Maslow's theory of motivation. Its applicability is narrow. In Hertzberg theory, hygiene factors do not act as motivators. Only the higher order needs act as motivators