Cocoa Delights Essay
Get in touch with your dark side
MEDIA PLAN
Period: July 2010 June 2011
10 Chocolate Parade
Melbourne, VIC, 3181, Australia
Phone: 123 456 7890
Fax: 123 456 7890
Email:
[email protected]
Web Site: http://www.cocoadelights.com
Contact: Coco Jones
Table of Contents
Executive summary
Business description
Founded in 2000, Cocoa Delights is one of the youngest gourmet chocolate
manufacturers in the industry. However we do not view our youth as a weakness, on
the contrary, our youth is associated with our two most valued attributes: creativity
and innovation.
We dare to create the unconventional.
Our team of master chocolatiers have been hand picked from prestigious
confectionary ... Show more content on Helpwriting.net ...
2. To become the gourmet chocolate market leader within 5 years.
3. To become established as the national retailer of choice for chocolate connoisseurs
within the next 3 years.
4. To increase our share of the dark chocolate market by 15% over the next 3 years.
Marketing objectives
1 To increase awareness of the Cocoa Delights website.
5. To increase Facebook friends by 10%.
6. To increase followers on Twitter by 10%.
7. To expand marketing reach.
8. To increase brand name recognition.
9. To establish Cocoa Delights as Australia s most respected chocolate maker.
Advertising objectives
1 To exceed company growth targets in the next 12 months.
10. To achieve 1 million hits on the Cocoa Delights Get in touch with your dark side
microsite by the end of the campaign.
11. To receive at least 500,000 responses to our campaign emails by the end of the
campaign.
12. To optimise the penetration of target customer groups and markets.
13. To increase brand awareness for Dark Decadence by 10% amongst the target
audience in one year.
14. To inform existing Dark Decadence customers of changes in the product range.