History of indian advertising

History of Advertising in India

1. History of Indian
Advertising

2. Indian Advertising
•Hawkers calling
out their wares
•Shop front signs
•Street side
sellers
•Handbills
•press ads

3. 1780
First Ads appear
in Hickey's
Bengal Gazette.

4. Classified ad in
‘Bombay Times
& Journal of
Commerce’
which later
became ‘The
Times of India’
1838
1840 – First formal
ads were for
Amateur theatricals.

5. 18th Century
•Initial ads from England.
•Studios set up
•First generation of visualisers
& illustrators
•Major advertisers were big
shops:
Spencer's, Army & Navy,
Whiteaway & Laidlaw

8. •Ads appear in
newspapers in the form
of lists of the latest
merchandise from
England
•Horlicks becomes the
first 'malted milk' to be
patented on 5th June
1883 (No. 278967).
1883

9. B. Dattaram & Co oldest existing Indian
agency in Bombay
1905

10. India’s first ever press ad for West end Watches
by Dattaram.
1907

11. India’s first
banner on
trams by
Dattaram.
1920

12. India’s first colour ad for Ramtirth Brahmi Oil
by Dattaram.
1945

13. India’s first ad soliciting ads by
Dattaram.
‘Be wise. Advertise’
1958

14. 1959-First agency to spearhead a
movement to route public sector ads
only through wholly owned Indian
agencies.
1963-First agency to handle an
election promotion.
1965 - First agency tot be awarded
work for All India Congress
Committee Conference.
Other firsts by Dattaram.

15. ITC (then Imperial
Tobacco Co. Ltd.)
launches Gold
Flake
1912

16. L.A. Stronach
D.J. Keymer
–Satayajit Ray worked
here as an illustrator.
–It later closed down
–Becomes Clarion in
Calcutta
–Ogilvy, Benson and
Mather (OBM) in
Bombay.
1926
Foreign ad agencies

17. J Walter Thompson Co
Pr. Ltd
–General Motors
–E.J. Feildon was chief
executive
–Subhash Ghoshal was
the first Indian to lead
JWT.
1929

18. Indian agencies of the 30’s

19. 1934

- Venkatrao Sista opens Sista
Advertising and Publicity
Services. The first full service
Indian agency
1936

- Indian Broadcasting Company
becomes All India Radio
(AIR)
1939

- Lever's advertising department,
LINTAS (Lever’s
International Advertising
Service) launches Dalda a brand
and a marketing campaign
specifically developed for India
1940

20. Indian flavour of
the forties

21. Leela Chitnis first
actress to endorse
Lux soap.
1941

22. Hindustan
Thompson
Associates
(HTA), makes
India specific
Horlicks ads.
1941

23. ‘Indiacentric’
advertising in the
fifties
Tata Mills Ad

24. •Industrialisation leads to
mass production and
‘Indiacentric
advertising.
•’Radio Ceylon and
Radio Goa’ popular radio
stations
•Burmah Shell – Promoted
Kerosene by painting on both
sides of vans.
1950

25. •Vicks VapoRub: a rub
for colds, causes ripples
with its entry in the balm
market
•Hindustan Thompson
Associates Limited (HTA,
previously J Walter
Thompson), made the
iconic Air India’s
Maharaja campaign.
1951-53

26. – Cinema
advertising
introduced with 2
minute films.
– The Ad club
Calcutta
established
1957 - Vividh
Bharati kicks off
1956
National
advertising
designed the
‘Murphy
Baby’

27. Domination of
Indian
agencies in the
sixties

28. Wills Filter Tipped
cigarettes launched and
positioned as made for each
other, filter and tobacco match
Government persuaded to
open up the
broadcast media
1966

29. First commercial appears on
Vividh Bharati.
Later sponsored programmes like
Binaca Geet Mala,
Saridon ke Saathi
Bournvita Quiz
Contest
became very popular.
1967

30. 1969

- Sylvester daCunha sets up
DaCunha Associates
1970

- Frank Simoes sets up Frank
Simoes Associates 




31. ‘Lifestyle
advertising in
the seventies

32. 1970
Concept of commercial programming
accepted by All India Radio
‘Inspector Eagle’ sponsored by
Eagle flasks.
‘Eveready ke Humsafar’ by
Everyday batteries.
1971
Benson's undergo change in name to
Ogilvy, Benson & Mather
1972
Western Outdoor Advertising Pvt Ltd
(WOAPL) introduces first closed
circuit TV (CCT) in the country at the
race course in Mumbai 


33. 1973 

- RK Swamy established
1974 

- Arun Nanda & Ajit
Balakrishnan set up Rediffusion

34. 1975 

- Ravi Gupta sets up Trikaya Grey
1976
- Commercial
Television initiated

35. 

- First television
commercial seen
– The first TV ad
was a still photo of
Topaz blades.
– The first ad film
was for Vichitra
Sarees.
1978
*Students’ Britannica India, Volume six, 2000, Sunil Robert

36. Growth in
Indian
advertising
Industry
Rs.100 million Rs.1600 million
1955
1978
1978

37. Television in the
eighties

38. 1980
Mudra communication network set
up by A.G. Krishnamurthy.
‘Only Vimal’
‘I love you Rasna’
‘Mint with a hole’
1983
-Mudra sponsors first
commercial telecast of a major
sporting event with the India-
West Indies series


39. 1981

- Network, associate of
UTV, pioneers cable
television in India
1982

Asiad '82 colour
transmission of Television 

- Bombay Dyeing -
the first colour TV ad

40. - Manohar Shyam Joshi's Hum Log
-Maggi Noodles launched to become an overnight success
1983

41. - Vicco sponsors Yeh Jo Hai Zindagi!
1984

42. Mudra makes India's first telefilm, ‘Janam'
1985

43. Buniyaad
created by
Mudra is first of
the mega soaps

1986

44. - Price quality
positioning of Nirma
detergent boost sales
1986

45. Technological
nineties

46. 1990 

- Agencies go virtual with websites
and Internet advertising 

- Brand Equity (magazine) of The
Economic Times is born
1991

- Zee TV 

- Soon after the Gulf War enters
STAR (Satellite Transmission for
Asia Region)
1992

‘Santa Barbara’ and ‘The Bold
And The Beautiful’ on STAR Plus
- a soap that started the cultural
invasion

47. 1993 

- India's pioneering
advertising school, MICA
(Mudra Institute of
Communications
Ahmedabad),
1996 

- Indian ads bag three awards
at the 43rd International
Advertising Festival, Cannes 

- Sun TV - first regional TV to
go live 24 /7

48. •Media boom
•Army resorts to the
services of private
sector agencies
•Advertising on the
Internet increases.
•Rise of software
•TV producers banking on
ad industry talent
1997

49. Growth in
Indian
advertising
Industry
Rs.1600 million Rs.50,000 million
1978
1999
1999

50. The new
millennium

51. - Mudra launches magindia.com
- India's first advertising and
marketing Gallery

- Lintas merges with Lowe
Group to become Lowe Lintas
and Partners (LLP) 

- Kaun Banega Crorepati
become a rage; 



2000

52. Kyunki Saas Bhi Kabhi Bahu Thi – begining of saas
bahu era

53. - Trikaya Grey becomes Grey
Worldwide

- Bharti's Rs 2.75-crore
corporate TV commercial, where
a baby girl is born in a football
stadium, becomes the most
expensive campaign of the year
2001

54. •HTA (Hindustan Thompson Associates)
(1,500 mil)
– the Indian arm of JWT, is one of the top in
terms of income.
–CEO Mike Khanna.
–The club agency for Levers,
–Build the brand Pepsi
•Lintas. (1,000 mil)
–in-house agency of Hindustan Levers.
–Liril, lifebuoy, surf and Rin.
–Ex CEO Alyque Padamsee
–Now Prem Mehra

55. •O&M (700 mil) – Kodak Titan, Cadbury, Fevicol
•Mudra. (700 mil) – 1980 – Founded by A.G.
Krishnamurthy.
–Indegenous Affiliated with DDB Needham
–Only Vimal, I love you Rasna, Nestle ‘Mint with a hole.’
•FCB Ulka (500 mil)
•Rediffussion DY& R
•RK Swamy BBDO
•McCaan Ericsson
•Contract
•MAA Bozell.

56. Some Vintage
Indian ads

74. the beauty soap of stars
The Lux beauties of
India

75. Leela Chitnis

76. Kanan Devi

77. Renuka Roy

78. Shakila

79. K. R. Chellam

80. Chand

81. Suraiya

82. Nirupa
Roy

83. Vyajantimala
Nargis
Waheeda

84. Nargis Dutt

85. Waheeda

86. Vyjayantimala

87. Madhubala

88. Meena
kumari

89. Ameeta

90. Nanda

91. Asha Parekh

92. Zaheeda

93. Mala Sinha

94. Kalpana

95. Saira
Banu

96. Sadhana

97. Babita

98. Tanuja

99. Helen

100. Sabiha

101. Prema
Narayan

102. Sheila Ramani

103. Hema Malini

104. Rekha

105. Rakhee

106. Sharmila Tagore

107. Parveen Babi

108. Zeenat Aman

109. Shabana Azmi

110. Vidya Sinha

111. Zareena Wahab

112. Mallika
Sarabhai

113. Swaroop
Sampat

114. Meenakshi
Sheshadri

115. Jaya Prada

116. Sridevi

117. Poonam Dhillon

118. Rati Agnihotri

119. Padmini
Kolhapure

120. Madhuri
Dixit

121. Tabu

122. Sushmita Sen

123. Asin

124. Aiswarya

125. Katrina Kaif

126. Priyanka Chopra

127. Kareena Kapoor

128. Deepika

129. Alia Bhatt

132. Thank you