History of Public Relations in India.ppt

This PPT describes the phases of development of PR in India.

1. History of PR in
India

2. Stages
1. The Era of Propaganda
2. Philanthropic Phase
3. Phase of Subsequent Activity
4. Post Independence Era
5. Emergence of Professionalism

3. 1. The Era of Propaganda
•Kings felt a need to have good
relations with the public.
•Mauryas to Mughals to British East
India co. used propaganda techniques
to keep an eye on their enemies.
•Ashok once said “ the king should be
like a father.”

4. 2. Philanthropic Phase
•This covers the period from late 19 century
to the beginning of second world war.
•Establishment of Editor’s Room in 1858
and the appointment of the first Press
Commissioner in 1880.
•Formation of Publicity bureau (1920) was
set up with Stanley Reed, during the
First World War to give information related
to war.

5. 2. Philanthropic Phase
•Establishment of Directorate of
Information and Broadcasting in 1939 to
give information other than war.
•A systematic and organised practice of
public relations in India began with the
Indian Railways. The Great Indian
Peninsular (GIP) Railways, for example,
carried on a campaign in England in the
20s to attract tourists to India.

6. •Within the country, its Publicity Bureau
introduced a travelling cinema which held
open air shows at fairs, festivals and other
places.
•This Bureau also undertook extensive
advertising in newspapers and journals
besides participating in exhibitions abroad
to popularise the Indian Railways and
tourist traffic

7. 3. Phase of Subsequent Activity
•House of TATA established a PR division (1945)
in their Bombay Head office, the first of its kind
in the private sector.
•Govt. of India felt the need of informing the
masses about its policies and devlopmental plans.
•After the 2 world war, the dept. of inf. &
broadcasting, carried on systematic campaigns for
recruitment of defense forces, price control and
rationing of food grains.

8. 4. Post Independence Era
•Major event was the creation of Ministry
of I & B
•Sardar Vallabh Bhai Patel was the first
minister assigned with the mission of
informing the people of country.
•A sustained attempt was made to inform
and educate the public and to create the
better relations for the government and
other organization.

9. 5. Emergence of Professionalism
•1958- PRSI was founded as a national body
for promotion of public relations profession.
•It was registered in 1966 with Mr. Kali H.
Mody as founder president.
•April 21, 1968 is a red letter day in the
history of Indian Public Relations. National
PR Day is celebrated on this day as 1
st
All
India PR Conference was organized.

10. 5. Emergence of Professionalism
•Growth in Public Sector during 1960’s.
•Govt was sole investor in PSU so it was
answerable to the parliament as well as
public.
•ONGC and SAIL established very good PR
set up.
•During 1970s and early 80s “Licence Raj”
made PR prominent due to growing
profitability and expansion programme.

11. 5. Emergence of Professionalism
•80s saw emergence of investigative
journalism.
•This brought politicians and business
houses under public scrutiny.
•Due to this Indian businessmen had to rely
on good public image.
•Coming of PR agencies- either as units of
advertising agencies or independently.
•O&M, Mel-cole PR. IPAN of HT, Good
Relations of Taj group of Hotels

12. 5. Emergence of Professionalism
•90s were remarkable years in the history
of PR in India.
•New economic policy introduced in 1991
deregulated the industries and started the
process of liberalization and globalization.
•This attracted the foreign investors
bringing in MNCs.
•So, a new PR culture started.

13. Formation of Ministry of I& B

14. •During the first World War (1914-1918), the
Government of India set up a Central Publicity
Board. This was the first organised
PR/Information set-up of the Government of
India.
•It was renamed as Central Bureau of
Information , afterwards renamed as Bureau of
Public Information (1938), and functioned as a
link between the Government and the Press.

15. •One of the items on its agenda was to find out
where the action of the Government was
criticised. In today’s parlance, we call it
"feedback"
•For the first time, an Indian, namely, J.
Natarajan of The Pioneer, Lucknow, was
appointed as its Deputy Principal Information
Officer. The Bureau also formulated a policy in
1938 for release of government advertisements.

16. •During II world war in 1939, The Bureau
of Public Information and All India Radio
were placed under the new organization
called Directorate of Information and
broadcasting.

17. •After Independence (1947), the
Government of India set up a full-fledged
Ministry of Information and
Broadcasting. This was a revolutionary
measure in the reorganisation of the
information and public relations setup of
the Central Government. All the State
Governments and Union Territories also
have Departments of Information and
Public Relations.

18. • 

The activities of the Ministry of Information
and Broadcasting can be broadly divided into
three sectors i.e., the Information Sector, the
Broadcasting Sector and the Films Sector. The
functions of these sectors are complementary
to each other and cannot be strictly
compartmentalised. Each of these sectors
operate through specialised media units and
their affiliated organisations

19. PR in Govt. Sector
•Constant public relations efforts to
maintain high level of confidence among
public
•Undertaking education, information and
entertainment activities particularly in rural
areas.
•Keeping the public aware of its plans,
policies and its future prospects.

20. PR in Govt. Sector
•Reporting on progress, development, quick
achievements in media.
•To project major projects of the govt.
•To inculcate the feeling of oneness
throughout the country.
•To maintain high level of confidence, trust in
the govt’s role in social, economic and
political activities

21. PR IN GOVERNMENT
Through PR the government can tell its
citizens about:
Governments plans
Policies
Activities
Success
achievements

22. The PR Should Publicize the
following:
•Planned development
•National unity
•Family welfare and population control
•Spread of literacy
•Eradication of social evils
•Citizen oriented programs

23. Mandate
•News Services through
 All India
Radio
 (AIR) and Doordarshan (DD) for the
people.
•Development of broadcasting and
television.
•Import and export of films.
•Development and promotion of film
industry.

24. Mandate
•Organisation of film festivals and cultural
exchanges for the purpose.
•Directorate of Advertising and visual
publicity
 DAVP
•Handling of press relations to present the
policies of Government of India and to get
feedback on the Government policies.
•Administration of the Press and Registration
of Books Act, 1867 in respect to newspapers.

25. Mandate
•Dissemination of information about India within and
outside the country through publications on matters of
national importance.
•Research, Reference and Training to assist the media
units of the Ministry to meet their responsibilities.
•Use of interpersonal communication and traditional
folk art forms for information publicity campaigns on
public interest issues.
•International cooperation in the field of information
and mass media.

26. •All India Radio (AIR)
•It is involved in rural and urban
broadcasting
•Doordarshan
•It telecasts special programs to meet the
needs of special categories of viewers like
farmers, women, youth, children and
industrial workers
•o

27. •Press Information Bureau (PIB)
•PIB disseminates information about
policies and programs of the government
of India through medium of press
•Directorate of Field Publicity (DFP)
•It seeks public support for national and
state level campaigns trough film shows,
songs, drama, qawalis.

28. •Directorate of Advertising and Visual
Publicity (DAVP)
•The advertisements of all ministries and
departments of the government of India
are released to the press by DAVP
•Films Division
•Through films it records history and
development of India

29. •Publications Division
•It produces and encourages the
production of good literature in different
languages and makes it available at low
prices
•Photo Division
•It meets the requirements of photographs
of all media units for publicity

30. Research and Reference Division (RRD)
•Involved in research related to
development
•Indian Institute of Mass Communication
•It improves the knowledge of PRO working
in broadcasting, TV stations or newspapers
in government and public sector
Song and Drama Division
•It produce the musical programmes and
drama related to development

31. Other Units
•National Film Development Corporation
(NFDC)
•The primary goal of the NFDC is to plan,
promote and organize an integrated and
efficient development of the Indian film
industry and foster excellence in cinema.
•Directorate of Film Festivals.
•It makes arrangements for national and
international film festivals in India

32. •National Center for Films for Children and
Young People (NCFCYP)
•National Centre of Films for Children and
Young People encourages and supports
children's films in India.
•Central Board of Film Certification (CBFC)
•It certifies films for exhibition
•Registrar of Newspapers of India (RNI)
•Registers the newspapers of India

33. •Press Council of India
•It is a statutory, quasi judicial body which acts
as a watchdog of the press. It adjudicates the
complaints against and by the press for
violation of ethics and for violation of the
freedom of the press respectively.
•Film Finance Corporation
•It makes available finance for the production
of good films