Samsung Swot Analysis
Company Background: Samsung is a South Korean multinational company those beginning its
business as a tiny commerce company and right now turning into world largest corporation. The
corporate deals with its business in many sectors like advance technology, finance, petrochemical,
semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The
corporate was established in 1969 in Suwon, South Korea and notable globally for its electronic
merchandise (Kelly, 2011). The corporate is producing many latest technologies, electronic
appliances like mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and
alternative products. The corporate runs its operations and sales its merchandise ... Show more
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It is illustrious company in the worldwide (Michell, 2010). Moreover, significant assets in the
technology section, more technology patents and more proficient staff facilitate it to keep up its
position in the international market.
Weakness: The Corporate is developing totally different new models of smartphones and laptops,
however the cost of its products are on top of alternative regional and international competitors
(Butow & Watson, 2013). Moreover, the model of its products is less attractive than competitors '
products is additionally the weakness of Samsung.
Opportunities: The major opportunities of Samsung are the entry within the different markets and
countries in the region of Asia, Africa and America. The corporate would peek to enter in the
different countries to supplement its sales and revenue. Moreover, Samsung would target on the
other industries to raise the gross revenue of the group. Moreover, a lot of opportunities in electronic
and software section through innovate technology and introduce latest technological phones, tablets
and laptops (Krishnamacharyulu, 2011). Through providing the latest technologies, latest hardware
and software phones, laptops and tablets the corporate will improve its position in the internatioal
competitive market.
Threats: The high competitions in the smartphones, tablets and laptops sector are created threat of
the Samsung. Nokia, Apple, Sony Ericsson and BlackBerry are the main
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