History, scope and present status of beverages industry

Beverages can be defined as any fluid which is consumed by drinking.
It consists of a diverse group of food products, usually liquids that include the most essential drink water to a wide range of commercially available fluids like fruit beverage, synthetic drinks, alcoholic beverages, milk, dairy beverages, tea, coffee, chocolate drinks, etc. 
The beverages are rarely consumed for its food value but it is vital for life. 

Overview of the sector

1. College of Food Technology Processing technology of beverages History, scope and present status of beverages industry Tejas Patel B . Tech food technology Semester :- 6th

2. Definition :- Beverages can be defined as  any fluid which is consumed by drinking. It consists of diverse group of food products, usually liquids that include the most essential drink water to wide range of commercially available fluids like fruit beverage, synthetic drinks, alcoholic beverage, milk, dairy beverages, tea, coffee, chocolate drinks etc.  The beverages are rarely consumed for its food value but it is vital for life.  The major sale of these beverages occurs in summer months which are quite extended in India. The sale volume of beer is highest among alcoholic beverages followed by spirits. Drinking milk products constitute the largest segments among the dairy products and are growing at the annual rate of 6.8 percent. Future of Indian beverage market is quite promising and sectors that may attract processors and consumers alike include the functional dairy drinks, fruit beverages and wine. Advancement in processing and packaging technology in the form of UHT/Aseptic processes and tetrapak packaging offers newer opportunity to deliver nutritious beverages in log-life version.

3. Definition :- ■ Beverage is referred to any drink, usually other than water. It is derived from the old French“ bevrage ”, based on Latin word “bibere” which means “to drink .”

4. Overview of the sector : - The beverage industry consists of two major categories and eight sub-groups. The non-alcoholic category is comprised of soft drink syrup manufacture; soft drink and water bottling and canning; fruit juices bottling, canning and boxing; the coffee industry and the tea industry. Alcoholic beverage categories include distilled spirits, wine and brewing.

5. History :- The beverage industry has its origins in the antique civilization. The beverage industry includes tea brewers, wine growers and home industries producing additional beverage for selling them. “The term soft drink is a combination of the words “soda water,” dating back to 1798. At that time, soft beverage creation and soda fountain manufacturing were handled by local pharmacists using their experience with chemistry and medicine. In 1835, the first bottled soda water was produced in the United States. This marked the start of carbonated soft drink manufacturing.”. 

6. History :- Although many of these beverages, including beer, wine and tea, have been around for thousands of years, the industry has developed only over the past few centuries. The soft drink industry is the exception to the rule, as it is quite concentrated. Although the beverage industry is fragmented, ongoing consolidation since the 1970s is changing that. Since the early 1900s beverage companies have evolved from regional firms that mainly produced goods for local markets, to today’s corporate giants that make products for international markets. This shift began when companies in this manufacturing sector adopted mass production techniques that let them expand. 

7. History :- Also during this time period there were advances in product packaging and processes that greatly increased product shelf life. Air-tight containers for tea prevented absorption of moisture, which is the principle cause of loss of flavour. In addition, the advent of refrigeration equipment enabled lager beers to be brewed during the summer months.

8. Alcoholic beverages :

9. Carbonated beverages :-

10. Non carbonated beverage :-

11. Milk based beverages :-

12. Tea, cofee

13. Scope of beverage industry :- The beverage industry, excluding alcoholic beverages, is worth about $16 billion. Tea and coffee are the most popular beverages, followed by soft drinks (carbonated drinks and juices), health drinks, milk-based drinks, flavoured drinks, and energy drinks. Half of the tea and coffee consumed in the country is sold unpacked. The alcohol beverages market is estimated to be worth about $35 billion, with whiskey, beer, and wine as the most popular drinks.

14. Scope :- Indian Beverage Market CAGR[2007-2010]:21% India ranked 3rd in largest beverageconsumption after the USA and China Total Indian Beverage Consumption everyyear:120 billion liters Fruit Beverages Market size : Rs 1100 crores(approx. Euro 180 million) Fruit Beverage market growth rate: 30%

15. Scope :- Indian Beverage Industry is 10% of Global beverageconsumption today. Milkbased beverages consumption has increasedby an annual average of 2.7 per cent in the last fouryears Total packaged coffee market size: 19,600 tonnes or$87 million. The Indian soft drink market is worth Rs. 21,600million a year with a growth of around 7%. The total soft drink market is estimated at 284 million crates a year or $1 billion. Peak season soft drink consumption : 25million Off-season soft drink consumption: 15 million

16. Factors affect :- There are certain factors which are drivingdevelopments into the IndianBeverage sector Economic growth Population growth Competition for Raw materials Power of retailers Globalization / Regionalization Research & Development Technological Developments Food safety and regulation Consumer Demands and trends

17. Scope List of Top Companies in India Ace Continental Exports (incorporated in the year 1992. The company has been involved in the export activities of brewery products in the overseas market) Vinbros & Co. (Vinbros and Co., the largest and oldest liquor manufacturing facility situated in the coastal region of Pondicherry was established in the year 1942 ) Apple Valley Group (The company has been exporting tea and cashew nuts from India to the global markets since the 1950s) ■ Karnataka Plantation Coffee  (is a green bean supplier that focuses on single estate coffees from India.) LochanTea Tata Tea

18. Scope :- Coca Cola (carbonated soft drink manufactured company) PepsiCo. (PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York,) McDowell & Company Nestle (Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world) ShawWallace (Shaw Wallace & Company Limited, abbreviated to SWC, was an Indian liquor manufacturer headquartered in the Wallace House in Kolkata, West Bengal.

19. Scope …… ■ The food processing industry in India has a total turnover of around 65 million USD, which includes value added products of around 20.6 billion USD. Coca Cola, Nestle and Pepsi are the leading beverage brands that have been ruling the Indian beverage market since a past few decades. Amongst all the beverages, Tea and Coffee are manufactured as well as exported heavily in the international markets succumbing to the individual demands around the world. The market size of the food and beverages industry across the nation was estimated to be around 46 billion U.S. dollars in 2020.

20. Scope … … Tea and Coffee have registered an excellent growth in the Indian beverage market as the most preferred drinks purchased excessively around the world. Among all the leading beverage companies in India, Coca cola has accounted for a thriving growth since its inception. It occupies around 60% of the carbonated drinks sector in the Indian beverage industry India is considered to be the 3rd largest market for alcoholic beverages in the world. The domestic beer and alcoholic beverages market is largely dominated by United Breweries, Mohan Meakins and Radio Khaitan.

21. Status of beverage industry :- The  global beverage industry  is expected to reach an estimated $1.9 trillion by 2021 and is forecast to grow at a CAGR of 3.0% from 2016 to 2021. The major drivers for the growth of this market  are growing urbanization, and disposable income.

22. Top 10 beverages industry

23. Status of beverage industry.  traditional cuisine includes drinks, which were primarily developed to provide aesthetic appeal, but they also contained certain components having nutritional and therapeutic values as well.  However, with course of time these traditional health drinks diminished.  According to an estimate Indian consumers drink 120 billion litre of marketed beverages out of which only 4 percent is ready-to-drink packaged once. The carbonated soft drink industry in India consists of more than 100 plants spread throughout the country.

24. Status …. The current value of Indian beverage industry is around 1,049 million US$. In fact the soft drinks form the third-largest packaged food sector after packaged tea and packaged biscuits. However, the penetration of soft drinks in Indian market is still low.  For a long period the Indian beverage industry was dominated by aerated synthetic drinks.  However, the situation has changed dramatically, the aerated soft drinks, which had registered a whopping 20% growth during late 90's, could manage its present share in market against possible slide. In contrary to this last few years have witnessed a significant development in fruit based beverages newly introduced fruit beverages fall into the category of functional foods or nutraceuticals.  Energy drinks, isotonic (sport) beverages herbal and green teas, fortified waters, caffeinated drinks, recreational soft drinks are some of the functional beverages which have gained popularity in recent years. 

25. Status … . The market size for the bottled water in India had an estimated value of US$ 570 million in 2008. With annual growth rate of 14.5 percent, the market of bottled water is expected to increase rapidly in coming years. Fruit juice market is growing at the rate of 15 percent annually and expected to reach 796 million liters by 2013 from the current volume of 624 million liters. The market of packaged fruit juice is in the range of Rs. 500-600 crores, which is quite smaller as compared to fruit drink market which is around Rs. 1300 crore. 

26. Status … . The major sale of these beverages occurs in summer months which are quite extended in India. The sale volume of beer is highest among alcoholic beverages followed by spirits. Drinking milk products constitute the largest segments among the dairy products and are growing at the annual rate of 6.8 percent. Future of Indian beverage market is quite promising and sectors that may attract processors and consumers alike include the functional dairy drinks, fruit beverages and wine. Advancement in processing and packaging technology in the form of UHT/Aseptic processes and tetrapak packaging offers newer opportunity to deliver nutritious beverages in log-life version.