HOW CONSUMER USE TECHNOLOGY AND ITS IMPACT ON THEIR LIVES

In these slides, you will learn how technology is refer to as the tools, systems and methods that human develop and use to solve problems, make life easier and enhance everyday life. From smartphones to smart homes, technology is changing the way we live and connect. This presentation dives into many ways consumer are embracing tech. And it also explores how these innovations are shaping our habits, shopping , communication , work, convenience and manage our health. Discover the benefits, challenges and surprising ways technology is transforming consumer daily lives.

1. HOW CONSUMER USE
TECHNOLOGY AND ITS
IMPACT ON THEIR
LIVES
EVOLUTION OF DIGITAL
MARKETING
Omowunmi kolawole

2. CONTENTS
•Introduction
•History
•Access to the internet
•Digital devices used by the audiences
•How consumers search for information
•What consumers buy online
•Digital devices used by the Audiences
•Online video consumption
•Consumer trends
•Summary
•Reference list

3. Introduction:

A Brief History of internet.

The Internet is the decisive Technology of the
information which began as a technique of conveying
data between U.S government computer in the 60s
and later officially born in 1983. It then progressively
developed around the 1990s given the rise to a more
connected world. Since then, internet has evolved
around consumers lives in a way that people’s reliant
on the internet is unmatched. Today it has remarkably
changed the way people interact and connect with
one another daily, promote business, gaming, E-
commerce, healthcare, how people do research. The
internet has continued to grow in different ways,
making lives easy.
Source: Ahmed .H.(2021)
https://Kinex.co.uk

4. Global internet Access

The number of internet users has grown worldwide to 5.44 billion in 2024, that is 67.1
of the global population.(Petrosyan.A 2024)
Source : Kemp .S. (2024).
https://DataReportal.com

5. ACCESS TO INTERNET
This figures show the increase in percentage of people that access
internet worldwide per regional differences as of today. Figure shows
China has the highest number of internet users, follow by USA and India.
Source: YouTube .(2024)
Youtube.com

6. The Internet Speed
•In a world propel by data and connectivity,
internet speed is very vital in enable easy
access. With over 5.3 Billion of people using
internet 2-7hours per day , the speed is crucial.
•These figure shows the speed internet
required for best and easy activities.

Source : My speed (2022)
https://Gospeedcheck.com

7. DEVICES USED BY AUDIENCES

Millions of digital devices people use to access the internet
Source: click worker (n.d)
https://www.Clickworker.
com

8. MARKET SHARE ON DEVICES UESED TO ACCESS THE INTERNET IN THE UK
The percentage of people that use desktop to access internet surpass those that uses
mobile phone by a fraction.
Source : Human .H (2024)
https://www.vpnmentor.com

9. Using smartphone as a Technology that has
impacted people lives , this figures indicate how
it is important in our daily lives and how it has
become a near-neccesity to live in a modern
world.
It also shows how Apple dominate the market
share compare to other competitors.
From the chart , Apple has shipped over 900
million in the quarter of 2020 according to
IDC(International Data Corporation.
Source: Dhapte .A (2023)
https://www.marketresearchfuture.com

10. Data collected by Pew
Research Centre breakdown the
following age ,race, gender
groups by ownership of
smartphone and cell phone.

Source : Internet Advisor (2023)
https://www.internetadvisor.com

11. Various online channels/search
engine use by consumers
•Consumers use different search engine to
search for information, recommendations or
shopping such as Googles , Bing, yahoo, Yandex,
YouTube, Baidu etc.
•Voice search also used by consumers which is a
new technology that has replaced typing by using
voice command e.g. Alexa, Siri etc.

12. THE MOST POPULAR SEARCH ENGINES
CUSTOMERS USED

Source: Ronica. J (2024)
https://karievlillis.pages.dev

13. This shows how Technology
change the way audiences
gets information from the
ancient days to the modern
internet age.
The chart indicate how
Technology has integrated
into our lives , from printing
press ,telegraph ,Radio and
finally to internet and
smartphone

Source : Vrogue (n .d )
https://www.vrogue.co

14. WHAT CONSUMERS BUY
* Consumers use technology to browse to buy fashion products, laptops
,phones , tablets ,desktops and also buy and pay for services such as plane
ticket, events ticket ,hotels reservation ,health and wellness etc.

Sources : freepik (n. d)
Shutterstock (n. d)
India Mart (n . d)

15. Large impact of Technology on the
lives of audiences analysed in the
charts in what they buy online.
* People now depend heavily on
technology in all area of their lives ,
from smart home , mobile payment
,electric car etc.
Source: Broph .M (2024)
https:fitsmallbusiness.com

16. ONLINE VIDEO CONSUMPTION
There has been an increase changes in video consumption by the consumers over the years with
With different digital platforms
Source: Tiru . R (n . d)
https:www.reddit.com

17. Figure shows the percentage of people subscribing to different streaming platforms
services to watch video with
their video features integrated into their platforms . These features has added to a rise
in video consumption.

Source: Branka (2024)
https://truelist.co

18. This chart indicate the percentage of
People who consumed video through
different social media platforms which
has changes in the amount of video
content consumption.
Source: Dmitrievski . M (2024)
https://truelist.co

19. Consumer trends
Source : Park Associate (n .d)
https://www.parksassociate.
com

20. summary
Keys points to emphasize the impact of Technology on consumers’ lives are:
•Improve communication : it has changed the way consumers interact and stay in touch
with friends and family any place across the globe, connecting people through phones
.
•Boost productivity: it promote business and budget management ,by using apps to
manage finances.
•5G will create lots of more use cases such as robotic surgery, drone management ,
autonomous vehicle and bring about increase in connectivity and high speeds.
•Empowering consumers with unlimited access to information.
•Innovation and creativity : it will inspire more innovation across various sectors from
entertainment to healthcare.
•Global connectivity; it helps to connect the gap between nations through virtual
communication such as video conferencing, forums etc.

21. References
Ahmed .H. (2021) History of the internet/ Kinex (online) Available at: https://kinex.co.uk/history-of-
the-internet (Accessed 25
th
September 2024).
Petrosyan . A. (2024) Internet Usage Worldwide/Statista (online). Available at:
https://www.statista.com/topics/1145/internet-usage-worldwide/#topicoverview (Accessed 25
th
September 2024).
Kemp . S . (2024) Digital 2024 /DataReportal (online) . Available at:
https://datareportal.com/reports/digital-2024-global-overview-report (Accessed 25th September
2024).
YouTube video (2024) Countries with most internet user (online) Available at:
https://youtu.be/2vGhCq2Bh0?t=145 (Accessed 26
th
September 2024).
My speed . (2022) How fast is 10 MBPS internet speed?(online) Available at:
https://gospeedcheck.com/article/how-fast-is-10-mbps-internet-speed-854 (Accessed 26
th

September 2024)

22. Click worker (n .d) internet of things /IOT(online) Available at:
https://www.clickworker.com/ai-glossary/internet-of-things-iot/
(Accessed 26
th
September 2024).
Human . H. (2024) Internet Trends 2024/vpnmentor (online) Available at:
https://www.vpnmentor.com/blog/vital-internet-trends/ (Accessed 26
th
September 2024).
Dhapte .A . (2023) Global smartphone market share/market research future (online) Available
at:
https://www.marketresearchfuture.com/news/google -launches-two-new-pixel-smartphones-in-
2023
(Accessed 26
th
September 2024).
My speed . (2022) How fast is 10 MBPS internet speed?(online) Available at:
https://gospeedcheck.com/article/how-fast-is-10-mbps-internet-speed-854 (Accessed 26
th

September 2024)

Internet Advisor (2023) smartphone statistics ( online) Available at:
https://www.internetadvisor.com/smartphone-statistcs (Accessed 26th September 2024).

23. Ronica .J. (2024) most popular social media platform (online) Available at:
https://karievlillis.pages.dev/rxeftvx-most-popular-social-media-platforms-2024-uk-photos-uysicxn/
(Accessed 27
th
September 2024).
Vrogue (n. d. ) Update everything (online) Available at:
https://www.vrogue.co/post/the-history-of-digital-media--timeline-timetoast-timelines
(Accessed 27
th
September 2024).
Indiamart (n .d .) Yash computer (online) Available at:
https://www.indiamart.com/yash-computer-sales/computer-accessories-services.html
(Accessed 27
th
September 2024).
Shutterstock. (n .d.) (online) Available at: https://www.shutterstock.com/search/shoe-store-cartoon
(Accessed 27
th
September 2024).
https://www.freepik.com/premium-vector/globe-travel-icon_2897974.html
(Accessed 27
th
September 2024).

24. Broph . M ,Aviso .A (2024) 69 online shopping statistics/Fit Small Business(online)
Available at: https://fitsmallbusiness.com/online-shopping-statistics
(Accessed 28
th
September 2024).
Tiru .R . ( n . d) Online video consumption/reddit Available at:
https://www.reddit.com/r/marketing_Design/comments/ipcgrf/online_video_consumption_
continues_to_rise/?rdt=39303 (Accessed 28
th
September 2024).
Branka . (2024) Streaming Statistics/True list (online) Available at:
https://truelist.co/blog/streaming-statistics/
(Accessed 28
th
September 2024).
Dimtrievski . M . (2024) Live Video statistics /True list (online) Available at:
https://truelist.co/blog/live-video-statistics/ (Accessed 28
th
September 2024).
Park Associates (n .d.) Consumer Trends (online) Available at:
https://www.parkassociates.com (Accessed 28
th
September 2024).