How searcg engine works and what are its techniques

search engine and its type and techinques

1. SEARCH ENGINE OPTIMIZATION

2. PRESENTATION BY GROUP D

3. GROP MEMBERS MAHNOOR HAROON AREEBA SADIQ TALLAT SIDDIQI GLL AFSHAN KHAN

4. SEO stands for “search engine optimization.” In simple terms, SEO means the proces of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:  Products you sell.  Services you provide.  Information on topics in which you have deep expertise and/or experience. It’s improve your website's position in search results pages (SERPs). Remember, the higher the website is listed, the more people will see it. WHAT IS SEO?

5. HISTORY OF SEO: It is believed that SEO was born in 1991. Around this time, the world& #39;s first website was launched, and one quickly turned into many as websites crowded the internet. So, there was a huge need for structure and accessibility, and the world's first search engines were created.

6. When did SEO start? 1997 Who is the father of SEO? Bruce Clay   Who is SEO founder? 1963 Michael Osheowitz

7. BENEFITS OF SEO

8. TYPES OF SEO

9. Content Optimizing the written content on web pages to be informative,relevant and keyword-rich. Meta title Improving title tags, meta descriptions, alt text and otherhiddenpage elements Website Structure Ensuring the website has a clear, logical hierarchy and navigation. ON PAGE SEO

10. Link Building Earning high-quality backlinks from authoritative, relevant websites. Social Media Building a presence and engagement on social platforms. Online Reputation Monitoring and improving a brand's online reputation. OFF PAGE SEO

11. Site Speed Optimizing website load times for improved user experience. Mobile Responsiveness Ensuring a website is optimized for mobile devices. Indexing & Crawling Ensuring search engines can properly find, index and crawl website content. TECHNICAL SEO

12. Location-Based Optimizing for local search queries and geography-specific results. Google My Business Claiming, optimizing and managing a Google Business Profile. Reviews & Ratings Generating and monitoring positive customer reviews. LOCAL SEO

13. WHITE HAT TECHNIQUES White Hat SEO 1-White Hat SEO is considered as Ethical and organic SEO. 2-In white Hat SEO, we are follow all guide line of search engines. 3- White Hat SEO is slow process but it is provides long lasting growth in Rankings. 4-You should use White Hat SEO technique.

14. BLACK HEAD TECHNIQUES Black Hat SEO 1- Black Hat SEO is considered as Unethical SEO. 2- In black Hat SEO, we are not follow guidelines of any search engines. 3- Black Hat SEO provides Quick, unpredictable and short lasting growth in rankings 4- If you use Black Hat SEO then search engines add your site in black list.

15. link spam BLACK HAT SEO TECHNIQUES keyword stuffing Hidden links Hidden text cloaking

16. GRAY HAT SEO 100% GRAY HAT TECHNIQUES WHITE HAT SEO 95% BLACK HAT SEO 5% THE GRAY HAT SEO IS COMBINATION OF WHITE HAT SEO AND BLACK HAT SEO

17. search engine working

18. Search Engine is a Copmlex Computer Software Program that helps people to find the information where hundreds or thousnds or milllions of websites or any kind of data is stored which give us the best result by using keywords or phrase within few minutes or milli seconds and provide user the best results in fastest possible way . WHAT IS SERACH ENGINE

19. BING GOOGLE YAHOO YANDEX DUCK DUCK GO ASK.COM BAIDU AOL ECOSIA Microsoft Bing Your paragraph text An estimated 70% to 80% internet user use google as search engine and 30%to 20% internet user uses other search engines

20. Search engine do a lot of preparation work so, if you type any key word on google or any search engine before it google play a very important rule it has already done some functions before after that it show you the best result

21. So one by one , step by step , we will understand that how this search engine work

22. So you know that there is a lot of or thousnds of millions of tbs data are stored so whenever the creator uploads that data. like if i made a website i uploaded a blog upload some images made any changes to my website or a new website come then in this way googles crawler, or you also call it spider then the crawler goes and crawls all the data that is it hangs on it it sees where the thing is what content is on website it is crawling all the content before searching any thing its seeing that the things is and it picks up all that data and sends it to local server the meaning of server is that it is saving in google own hard disk so the crawler of the search engine that is the spiders crawls the data picks up all the data available on the internet and puts innits local server we can not see the local server it is their local hard disk you cannot access hard disk CRAWLING

23. So in the local server the google indexers will start indexing they that divided them into different categories like a website has just been created there are a lot of dresses like black dresses ,pink dresses , white dresses and other dresses also available with different colours so what google do google will pick up the data from there and put it in to the local server now the indexers of google is divided this into different categories they will separate the black dresses , green dresses or white dresses so the work of indexers is categorizing so that google can give relevant results to its users so this is the work of indexing INDEXING

24. RANKING ALGORITHMS RULE GOOGLE RANKING ALGORITHMS TAKE MORE THAN 255 RULES IN ACCOUNT TO RANK A PAGE

25. For Best Example: Suppose i have a library and i manage a library so let suppose i bought and order alot of books from somewhere for my library so a loading truck came in which all my books came and i have 3 peons so i sent one of them and said that go and pick up allthe books from the truck so what did that peon do? He picked up all the books and put them in my library so my first peon’s name was crawler or spider because he collects my books or data and put into local server or my library room now i said to my 2nd peon go and divided into different categorie or shells like he separate all books like science ,history, islamiat,maths ,textbooks, magzines, historyor religious books so my second peon was called indexer beacause he divided my data in to different categories in my second loal server now its turn of the 3 rd peon i said to him that whenever a user or reader comes and says that i want this kind of book or this thing then he third peon run and go and whereever the indexers have kept the book he will bring it to him according to yhe query of the users like he says that i want a book of literature in english then he go and find it take that book an give it to my user with relevant result

26. ANALYSE USER QUERY First there was crawling then indexing and then ranking so on the basis of ranking algorithms google shows you the results in ranking so whenever you type any thingon google the result page you see is called SERP means search engine resu

27. PRESENT RESULTS Atypical search engine includes 10 organic results are en riched with other elements like Paid google ads Direct answers Stories and tweets for new Related queries Video related searches

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