How To Approaching Affluent Market in Business.pdf

how to sell to premium customer

1. Approaching Affluent Market

2. Image - Conscious / 1.
Brand oriented
2. Ambitious
3. They hate discounted product
11. Experience rather than things
10. Convenicence is key
9. They love history and expertise
4. Detail quality
5. exclusive / limited service
8. Social proof by another
affinity people
6. Customize service 7. They need to be priority
Affluent Market Attitude and Behaviour in Consumerism
Data and Research by :

3. Branding and Awareness Strategy

5. 1 or 2 Colors block
domination appearances

6. Put your ads where they can see
(ATL Marketing) / Premium ads

7. Top Celebrity endorsement and VIP
recommendation

8. Gala Dinner/ Special Invitation Event
(Buat mereka saling memanas dan berkompetisi)

9. Collab with premium brand

10. Manner and Attitude to Serve Premium Market

11. Improve your style
performance

12. Greeting them by name
Always remember the name

13. High tech and
premium facility

14. Know their
preferences based
on data and past
meeting

15. Pull don't push
focus on your presentation don't
pressure them

16. Tell a story
and history

17. Tell the complexity

18. Make it about value not about price

19. Communicate like a pro

20. Hangout in their hangouts.
Choose the right meeting place

21. Give total solution, VIP treatment, service
experience is the most important
(Jangan ribetin mereka)

22. Praise them and listen deeply
everytime they talk

23. Door on the face rather than foot in the door

25. Make getting refferal easy

26. Give more privilege

28. The whole system premium service

29. People Quality Service
Products, Facilities & Systems Quality Service
The Freezer
The Factory
The Friendly Zoo
The Premium Luxury
Excellence Service