How to Become a Technical Product Manager by Goop.com Tech PM

As the digital space continues to evolve, more and more companies need fast, reliable, scalable technology that allows them to be flexible and to innovate faster. To achieve this, many companies choose to move towards a service oriented architecture. This is where a Technical Product Manager, or Platform Product Manager, is a critical asset in a digital organization.

Brian James talked about how a Technical Product Manager must be able to think long term and see the bigger picture and that technical experience, or at least understanding, is a key to success.

1. How to Become a Technical Product Manager by Goop.com Tech PM www.productschool.com

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7. Brian James TONIGHT’S SPEAKERS

8. How to Become a Technical Product Manager Brian James, Technical Product Manager @ Goop

9. About Me IT Admin QA Engineer Software Engineer TPM Studied Aerospace Engineering

10. What is a Platform? “Platform is defined as a set of technologies that enable products to share data and experiences with one another.” - Wyatt Jenkins, VP of Product @ Patreon Used to build other products on top of For Consumers AND Producers

11. What is a Platform?

12. What is a Platform? Components (services or APIs) are your product End users, Engineers, Product Managers, Editors, Merchandisers, Websites, Apps...the list goes on! These are your customers!

13. Building a Platform Is it time? Think about the growing needs of your stakeholders and the goals of the business Let’s take a look at goop.com for an example...

14. Building a Platform GOALS: Features meet the requirements Easy to use and understand Performant Reliable Scalable Documented

15. The Big Picture Think long term... Does it scale? Is it easy to maintain? Is it easy to upgrade / add features? Does it fit within the desired architecture? Is it useful to more than one stakeholder group?

16. Being Technical A big key to success Does NOT mean you need to know how to write code You do need to understand how different technologies and best practices work (REST APIs, RDS, AWS, language compatibility…) Stay up to date on latest technologies and trends

17. It’s a marathon, not a sprint... Unlike consumer facing products, platform products take time Longer release cycles Careful management of expectations Constantly reassess priorities Obsess over the details

18. Communication IS KING More stakeholders requires more communication Heavy technical information needs to be communicated clearly and concisely Documentation & Integration information must be accurate A Technical Product Manager must know when to say “NO”

19. What to avoid... Writing code yourself (a little doesn’t hurt) Dipping too far into the “How?” You don’t want to take the fun out of the engineering team’s role by dictating the How Losing sight of the end-user is a trap

20. Have FUN! It’s easy to get lost in problem solving, integrations, and projects that HAVE to be done Innovate! You are a stakeholder too! Allow yourself the same opportunities to sponsor items on your Roadmap

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