How to Do Marketing on Social Media | SKILLFLOOR

"Marketing on social media involves creating engaging content, leveraging targeted ads, interacting with followers, and analyzing performance metrics to increase brand awareness, drive traffic, and generate leads on platforms like Facebook, Instagram, Twitter, and LinkedIn.

1. How to Do Marketing
on Social Media
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2. •Introduction to Social Media Marketing
•Setting Marketing Goals
•Choosing the Right Platforms
•Creating Quality Content
•Engagement Strategies
•Analyzing Performance
•Paid Advertising on Social Media
•Leveraging User-Generated Content
•Case Studies
•Conclusion and Next Steps
Agenda
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3. Introduction to Social Media Marketing
Social media marketing involves using social media platforms to promote
products, services, or brands. It includes content creation, audience
engagement, and paid advertising.
In today's digital age, social media marketing is crucial due to the widespread
use of social platforms. It allows businesses to reach a vast audience, engage
with customers, and build brand loyalty.
Definition
Importance in
Digital Age
Benefits for
Businesses
Businesses benefit from increased brand awareness, improved customer
engagement, higher conversion rates, and cost-effective marketing strategies
through social media marketing.
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4. Examples of SMART Goals
Establish specific goals such as
increasing brand awareness,
generating leads, or boosting
sales to guide your marketing
efforts.
Define Clear Objectives
Align with Business
Objectives
Setting Marketing Goals
Ensure marketing goals support
overall business objectives to
maintain consistency and
achieve broader company aims.
Create SMART (Specific,
Measurable, Achievable,
Relevant, Time-bound) goals like
'Increase website traffic by 20%
in 3 months.'
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5. Choosing the Right Platforms
Best for community building and advertisements. Offers powerful targeting
options and a large user base, making it ideal for reaching diverse audiences.
Ideal for visual content and influencer marketing. Highly engaging with
features like Stories and Reels, perfect for brands with strong visual
identities.
Facebook
Instagram
LinkedIn
B2B marketing and professional networking. Great for sharing industry
insights, professional content, and connecting with decision-makers.
Twitter
Real-time engagement and customer service. Excellent for timely updates,
customer interactions, and trending topics.
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6. Varying content types—posts, stories, reels, and live sessions—keep the audience engaged
and cater to different preferences.
Engaging captions and relevant hashtags increase content visibility and encourage
audience interaction.
High-quality visuals and videos capture attention and convey professionalism, making your
brand stand out.
Creating Quality Content
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7. Collaborating with influencers and other brands expands reach and adds credibility
to your brand.
Hosting contests and giveaways can significantly boost engagement and attract new
followers.
Responding to comments and messages promptly builds trust and encourages more
interaction from followers.
Engagement Strategies
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8. Analyzing Performance
Refine your marketing
strategies based on insights
gained from analytics data to
improve outcomes.
Utilize analytics tools such as
Facebook Insights and
Google Analytics for in-depth
data analysis.
Monitor engagement metrics
like likes, shares, and
comments to gauge content
performance.
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9. Various formats, including
carousel ads (multiple
images/videos), video ads, and
story ads (full-screen, vertical).
Each format serves different
engagement purposes.
Advertisers can target based on
demographics (age, gender),
interests (hobbies, preferences),
and behaviors (online activities,
purchasing habits). Precise
targeting maximizes ad
effectiveness.
Set a budget to control ad
spend. Use bidding strategies
like cost-per-click (CPC) or
cost-per-impression (CPM) to
optimize costs and ad
performance.
Types of Ads Targeting Options
Paid Advertising on Social Media
Budgeting & Bidding
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10. Featuring user content on official pages increases engagement and fosters a
community feeling. Showcase testimonials, photos, and stories.
Using branded hashtags helps in organizing user-generated content, making it easier
to find and share.
Encouraging customers to share their experiences can build trust and authenticity.
Offer incentives like discounts or shoutouts.
Leveraging User-Generated Content
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11. Case Studies
Achieved 50% increase in engagement through creative visuals and
interactive stories.
Company A's
Instagram Success
Gained 100k followers in a month by leveraging trending hashtags
and witty content.
Company B's Viral
Twitter Strategy
Generated 500+ B2B leads utilizing targeted content and professional
networking.
Company C's LinkedIn
Leads
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12. Stay Updated
We've covered setting marketing
goals, choosing the right
platforms, creating quality
content, engagement strategies,
performance analysis, and
leveraging user-generated
content.
Recap of Key Points Implementing the Strategy
Start by defining clear objectives,
select appropriate platforms,
create engaging content, interact
with your audience, monitor
performance, and adjust your
tactics as needed.
Keep up with emerging social
media trends and algorithm
changes. Regularly update your
strategies to remain relevant and
effective in your social media
marketing efforts.
Conclusion and Next Steps
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