How to implement App Search Optimization - ASO for Mobile Apps

How to implement App Search Optimization - ASO for Mobile Apps. Google, Apple, Windows & other App Stores

1. How To Implement App Search Optimization (ASO) ? ASO for Your Mobile Apps – Google, Apple, Windows & other App Stores

2. Understanding your Business Ecosystem Naming the App Keyword Research Description of the App Icons for your App Videos & App Screenshots How to Localize Your App? App Promotions App Updates App Categories Ratings & Reviews of the App App Analytics App Search Optimization (APO) Index

3. Understanding your Business Ecosystem A Proper App Search Optimization (ASO) depends on U nderstanding how your customers use your app, Your Competitors Mobile app store you are going to use i.e. Why they use the app - Reasons for using? Keywords Customers would use to search for your app Understanding how app stores – Windows, Google Play & Apple app stores work & their policies How Apps align with your overall Business goals & strategy The goal should be to improve discovery in app store searches and target those keywords that drive the most traffic & leads to further engagement.

4. Naming the App   Include relevant keywords within your App title Keywords can indicate your product or service or any brand names which you wish to promote Titles in the App Store can be up to 255 characters. T ypically truncated after the 30th character in Google Play Use only URL-friendly characters in your title   Apps with keywords rank higher in search engines

5. Keyword Research The Google App Store Uses your app’s description for relevant keywords. Describe in 4,000 characters.   Design the app based on the user & not on algorithm or app store The Apple App Store 100-character keyword field for the Apple App Store U ses title & whatever keywords or keyword phrases in these 100 characters to determine which search strings your app will show up for

6. Description of the App The USP your app Offers L ist the unique benefits it offers, Compel the reader to download it.  Describe what your app does in simple language The features and functionality of your app.  Avoid including specific prices in your app description. Pricing is already shown Your app’s description should be targeted at your customer base Focus on the first three lines of your description

7. Icons for your App Google Play requires a 512×512 icon,.   visual icon is the first impression users are going to see, as there is an endless list of apps, Both Apple & Google Play Store have preset standards for the ideal size, geometry, and color scheme of app icons. For iOS icons, sized to at least 1024×1024 pixel  Icons should be clear enough that they immediately convey what your app does,  

8. App Screenshots & Videos Your first screenshot should tell the essence of your app, as this comes in search results   Include a video as this will be first to be shown in the Google play store Further screenshots to focus on main features of the app 5 screenshots for an iOS app and up to 8 for an Android app You can technically include graphic into the screenshot field — including concept or character art.

9. How to Localize your App? More than 50% prefer to use their language in shopping As India & China are becoming top mobile markets, localizing your app is very imp Translators are easily available & hence localization become easier   Consider the local values, culture & other needs in localizing your app .

10. Promoting Your Apps Y our   app’s total page visits and product page backlinks are considered  when determining your search and overall ranks. .   Invest in online Advt, Social Media Advt, & Press Releases. Search Engines Beginning to include apps in search results. Implement App Deep Linking To drive downloads and app store traffic directly from a search engine results page.

11. App Updates Apps Which get a lot of updates are seen as keeping in touch with the market App updates normally lead to better reviews & ratings.   Average Frequency update is 30 to 40 days. Ratings & reviews are checked by the users before downloading the apps Entice customers within your app Update the app description and the “What’s New” field Maintain a large volume of five-star reviews for your app , Cross Promote your app from your website & other landing pages

12. App Categories Categories help you assign your apps to respective places Your Primary category is of prime importance  This will be the category in which the app appears for search results and in Explore . Rightly choose the categories for your app   Windows App Store Apple App Store

13. Ratings & Reviews of Apps   Reviews should be Positive Across the board, apps with a large volume of positive ratings dominate the top charts. Higher the ratings, higher is the engagement Higher ratings & reviews also lead to higher search rankings Can also utilize 3 rd party tools for the review management

14. App Analytics   Use a Tool like GA to analyze your app Analytics Can be used for both Google Android or Apple App store apps. Analyze Keywords, reviews, ratings, Ref report & others Analyze the flow of the traffic Set up funnels to find the downloads

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