How To Leak-Proof Your Magazine Business

What You're Going to Learn

- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.

- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.

- How to transform your magazine business by fixing the 4 “DON’Ts”...

#1 LEADS Don’t Book

#2 PROSPECTS Don’t Show

#3 PROSPECTS Don’t Buy

#4 CLIENTS Don’t Stay

- How to identify which leak to fix first so you get the biggest bang for your income.

- Get actionable strategies you can use right away to improve your bookings, sales and retention.

1. What we’ll cover today A $420,000/yr. Increase Without Working Any Harder or Longer Anti-Ghosting (No Show) Hack How To Stop Competing on Price Irresistible Cold Call & Email Scripts Ultimate Prospecting Checklist Keeping Clients for Life

2. Training Playbook

3. Ultimate Leads Checklist Why Listen To Me? $5 Million Publisher in 3.3 years Health Club Chain: $10 Million Sales / 350 Staff Hollywood Marketer & Producer Consultant & Magazine RainMaker, Founder

4. Paralysis by Analysis FEAR of Making a Mistake Confused Frustrated… Want To Get There FASTER

5. Where Are You Leaking Revenue?

6. Improving The 4 DON’Ts Leads DON’T Book Prospects DON’T Show Prospects DON’T Buy Clients DON’T Stay

7. Improving The 4 DON’Ts Get More QUALITY Leads To Book Prospects DON’T Show Prospects DON’T Buy Clients DON’T Stay

8. Improving The 4 DON’Ts Get More QUALITY Leads To Book Get More Prospects To Show Prospects DON’T Buy Clients DON’T Stay

9. Improving The 4 DON’Ts Get More QUALITY Leads To Book Get More Prospects To Show Get More Prospects To Buy Clients DON’T Stay

10. Improving The 4 DON’Ts Get More QUALITY Leads To Book Get More Prospects To Show Get More Prospects To Buy Get More Clients To Stay

11. The Power of 1 More… 1 New Lead/Appt a Week 80% Show 20% Buy Additional Sales Revenue 50

12. The Power of 1 More… 1 New Lead/Appt a Week 80% Show 20% Buy Additional Sales Revenue 50 40

13. The Power of 1 More… 1 New Lead/Appt a Week 80% Show 20% Buy Additional Sales Revenue 50 40 8

14. The Power of 1 More… 1 New Lead/Appt a Week 80% Show 20% Buy $160,000 Additional Sales Revenue 50 40 8 $160,000

15. Ultimate Leads Checklist

16. Ultimate Leads Checklist Where To Fish…

17. Ultimate Leads Checklist Where To Fish…

18. Ultimate Leads Checklist Where To Fish…

19. Ultimate Leads Checklist Where To Fish…

20. Ultimate Leads Checklist Where To Fish…

21. Ultimate Leads Checklist Where To Fish…

22. Ultimate Leads Checklist Where To Fish…

23. Ultimate Leads Checklist Where To Fish…

24. Ultimate Leads Checklist Where To Fish…

25. Ultimate Leads Checklist Where To Fish…

26. Ultimate Leads Checklist Income Robbing Mistakes

27. Ultimate Leads Checklist BURNING Through Leads

28. Ultimate Leads Checklist 1 Day Diet? 1 Day Workout?

29. Ultimate Leads Checklist SUCCESS is a Sequence of Focused Events Over… TIME

30. Ultimate Leads Checklist Transition from 1 Off Cold Calling to Sequencing Drop-In

31. Ultimate Leads Checklist Sequencing Spreadsheet

32. Ultimate Leads Checklist

33. Ultimate Leads Checklist Make Your Lead Communications Irresistible

34. Ultimate Leads Checklist Irresistible Cold Call Script

35. Ultimate Leads Checklist Irresistible Cold Call Script

36. Ultimate Leads Checklist Irresistible Email

37. Ultimate Leads Checklist Cold Call Script: Hi. I’m hoping you can help me out. I’m trying to get an invitation through to [Business Owner Name.] He/she was recently nominated/invited to be interviewed on the Good Neighbor Podcast. Irresistible Podcast Offer…

38. Ultimate Leads Checklist Irresistible Podcast Offer… Cold Email Copy: Hi, This is [Booking Agent 1st Name], booking agent for Good Neighbor Podcast that airs to tens of thousands of residents in the [Market] area. Your company was nominated to appear on the show! We've spotlighted many local companies and now it's your turn! Book your spot here. To learn more go to: [Webpage link with details.] BTW... There is no charge to be on the show or to receive a copy of your episode. Any additional questions? Feel free to reply to this email or call / text me at: [Phone #]. Thank you, Booking Agent Name P.S. I'm trying to reach the owner or representative with [Company Name]. If I've got the wrong person (or if you don't want me to contact you anymore) please let me know.

39. Ultimate Leads Checklist Other Irresistible Offers… Book Chapter Interview Video Spotlight Listings Report Local Directory Private Facebook Group Access Free Leads More Clients (Client reactivation campaign.) You’re only limited by your imagination!

40. Ultimate Leads Checklist

41. Get More Prospects To Show 4 Appts. a Week 80% Show 20% Buy Additional Sales Revenue All Leads - 200

42. Get More Prospects To Show 4 Appts. a Week 80% Show -> 85% 20% Buy Additional Sales Revenue 160 / 170 All Leads - 200

43. Get More Prospects To Show 4 Appts. a Week 80% Show -> 85% 20% Buy Additional Sales Revenue 160 / 170 All Leads - 200 32 / 34

44. Get More Prospects To Show 4 Appts. a Week 80% Show -> 85% 20% Buy $40,000 Additional Sales Revenue 160 / 170 All Leads - 200 32 / 34 $160,000 + $40,000

45. Ultimate Leads Checklist Get More Prospects To Show - Anti-Ghosting Hack Connect on a PERSONAL Level via Social Media

46. Ultimate Leads Checklist Connect on a PERSONAL Level via Social Media Record and send a personal message. Get More Prospects To Show - Anti-Ghosting Hack

47. Ultimate Leads Checklist LinkedIn: Video Direct Message Find Contact

48. Ultimate Leads Checklist LinkedIn: Video Direct Message Find Contact Click

49. Ultimate Leads Checklist LinkedIn: Video Direct Message Find Contact Click Click Paperclip

50. Ultimate Leads Checklist LinkedIn: Video Direct Message Find Contact Click Click Paperclip Click Take a photo or video

51. Ultimate Leads Checklist Record Video LinkedIn: Video Direct Message

52. Ultimate Leads Checklist Record Video Click Send Video Sent LinkedIn: Video Direct Message

53. Ultimate Leads Checklist Record Video Click Send Video Sent LinkedIn: Video Direct Message

54. Ultimate Leads Checklist Connect on a PERSONAL Level via Social Media Record and send a personal message. Confirmation & reminder sequence Get More Prospects To Show - Anti-Ghosting Hack

55. Ultimate Leads Checklist

56. Get More Prospects To Show 4 Appts. a Week 80% Show -> 85% 20% Buy $40,000 Additional Sales Revenue 160->170 All Leads - 200 32->34 $160,000 + $40,000

57. Get More Prospects To BUY! 4 Appts. a Week 80% Show -> 85% 20% Buy -> 25% = 11 Additional Sales Additional Sales Revenue 160->170 All Leads - 200 32 -> 43 $160,000 + $40,000

58. Get More Prospects To BUY! 4 Appts. a Week 80% Show -> 85% 20% Buy -> 25% = 11 Additional Sales $220,000 Additional Sales Revenue 160->170 All Leads - 200 32 -> 43 $160,000 + $40,000 + $220,000

59. Ultimate Leads Checklist A $420,000/yr. Increase Without Working Any Harder or Longer

60. Ultimate Leads Checklist

61. Ultimate Leads Checklist Get Out of the Commodity Business! If Your Product Can Be Compared To Your Competition, Buying Decisions Will Always Come Down To Price.

62. Ultimate Leads Checklist Get More Prospects To BUY! "Any fool can sell something for less." Rory Sutherland

63. Ultimate Leads Checklist

64. Ultimate Leads Checklist Become a Category of ONE Value Driven vs. Price Driven Make it IMPOSSIBLE for your prospect to compare you to anyone else.

65. Ultimate Leads Checklist RESULT… Higher prices / bigger packages Longer agreements Better retention REFERRALS!!

66. Ultimate Leads Checklist Added Benefits… Off the Charts Confidence & Conviction FUN Stress Replaced with Excitement 1st Appointment Closes Top Tier Closing %

67. Ultimate Leads Checklist Grand Slam Offer / Bonus Value Stack Become a Category of ONE

68. Ultimate Leads Checklist High Value / Low Cost Become a Category of ONE

69. Ultimate Leads Checklist Become a Category of ONE "Your Grand Slam Offer forces a prospect to stop and think differently to access the value of your differentiated product. Doing this establishes you as your own category, which means it’s too difficult to compare prices, which means you’ve re-calibrated the prospect’s value-meter."

70. Ultimate Leads Checklist Podcast (Blog, SEO, Social Media, YouTube, Magazine Spotlight) Book (Created from podcast or Zoom interview.) Consulting Exclusive Mastermind Group Private Community Facebook Group (Preferred Vendor Referrals) Sponsorship Packages (Networking Group, Newsletter, etc. Directory Listing Customer Reactivation Campaign Social Media Services Flip Book of Expert Articles Press Release YouTube / Social Media (Opus.pro, Sprizzy.com) What To Offer?

71. Ultimate Leads Checklist

72. Ultimate Leads Checklist

73. Ultimate Leads Checklist

74. Ultimate Leads Checklist Your Clients KNOW that without you, they’d lose (A Lot) more in sales than what they’re paying you for marketing. Loss of Relationship

75. Ultimate Leads Checklist The Power of ONE Thing

76. Ultimate Leads Checklist Takeaway 1: __________________________ Takeaway 2: __________________________ Takeaway 3: __________________________