How_to_Make_a_Business_Proposal-and-presentation.pptx

processes in making a business proposal

1. How to Make a Business Proposal A Step-by-Step Guide for Business Administration Students Date: October 2025

2. Introduction A business proposal is a written document that presents a business idea, product, or service to a potential client, investor, or partner. It aims to persuade them to support or approve your idea.

3. Importance of a Business Proposal • Communicates your business idea clearly • Helps secure funding from investors • Serves as a blueprint for your project • Demonstrates your understanding of the market

4. Parts of a Business Proposal 1. Title Page 2. Executive Summary 3. Business Description 4. Market Analysis 5. Organizational & Management Plan 6. Product or Service Line 7. Marketing & Sales Strategy 8. Financial Plan 9. Conclusion / Recommendation 10. Appendices

5. Title Page The first impression of your proposal. Includes: • Business name • Logo • Proponents’ names • Institution • Date of submission

6. Executive Summary A one-page overview summarizing your entire proposal: • Business idea • Target market • Goals • Key financial highlights (Tip: Write this part last.)

7. Business Description Describes your business and its unique concept: • Business concept • Vision and mission • Objectives • Legal structure Example: A café offering locally sourced coffee and pastries.

8. Market Analysis Shows your understanding of the market: • Industry overview • Target demographics • Competitor analysis • Market needs and opportunities

9. Organizational & Management Plan Describes how your business will be structured and managed: • Organizational chart • Key management roles • Background of team • Staffing requirements

10. Product or Service Line Explains what you offer and its benefits: • Description of products/services • Unique selling proposition (USP) • Pricing strategy • Future plans

11. Marketing & Sales Strategy Details how you will attract customers: • Target market • Promotion strategy • Sales process • Customer relationship management

12. Financial Plan Outlines your business’s financial health: • Start-up costs • Sales forecast • Income statement • Break-even analysis • Funding sources

13. Conclusion / Recommendation Summarize key points and emphasize the potential success of your business. End with a strong call to action: Invite investors or partners to support your venture.

14. Appendices Supporting materials to strengthen your proposal: • Survey data • Product photos or menus • Résumés of team members • Business permits or certifications

15. Tips for Writing a Good Proposal ✅ Be clear, concise, and convincing ✅ Use visuals and data ✅ Proofread carefully ✅ Support your claims with facts ✅ End confidently with gratitude.

16. Sample Outline 1. Title Page 2. Executive Summary 3. Business Description 4. Market Analysis 5. Organizational Plan 6. Product/Service Line 7. Marketing Strategy 8. Financial Plan 9. Conclusion 10. Appendices

17. References • Department of Trade and Industry (DTI) • Investopedia - Business Proposal Guide • U.S. Small Business Administration (SBA) • Business Proposal Writing Texts and Journals