How To Use AI Writing Tools the Right Way: Best Practices for AIO Content Success

With the right approach, your content can earn visibility in competitive AI SERPs & answer engines.

How do you protect trust and rankings when scaling AI content workflows?
What prompts produce content worth publishing?

With the approach in this webinar, your AI-informed content can:
-Get cited in modern AI SERPs.
-Reach the right audience.
-Drive measurable results.

👈 Save your seat now to get the proven AI content playbook.

Make AI Your Advantage In Content Marketing, Not Your Risk

Learn how to craft better prompts, choose topics that rank, and infuse every AI-assisted piece with authority and trust.

You’ll Learn:
-Prompt engineering frameworks for better content.
-How to keep SEO discoverability and trust intact at scale.
-Ways to build authorship and expertise into AI workflows.

Join Nadege Chaffaut, Manager of Digital Customer Education & Success, and Crystie Bowe, Sr. Manager of Strategy Consulting, both from Conductor, for a tactical session on creating competitive, high-performing content in an AI-driven world.

📌 Register now to scale content that stands out and performs.

🛑 Can’t make it live? Sign up and we’ll send you the recording.

2. Agenda
●The Importance of Creating High-Quality, Unique Content
●Challenges Associated with AI-Powered Writing Tools
●What Should I Write About?
●Crafting Prompts for Strong Outputs
●Why SEO Still Matters
●How Conductor is Supporting Brands End to End
Presentation duration
45 minutes
Speakers
Crystie Bowe
Sr. Manager, Strategy
Consulting @ Conductor
Nadege Chaffaut
Manager, Digital Customer
Education & Success @
Conductor

3. (High-Quality,
Unique)
Content is King

4. E-E-A-T has become Google’s
mantra and it is permeating into
everything they do.

Helping them understand who is
writing a piece of content and why
they are an authority has become a
necessity vs. a nice to have.




Thinking about the SERP as a
whole and how much real estate
you take up vs. where your .com
ranks is a necessary to stay ahead.

●Paid
●Organic
●Social
●Knowledge Graph
●Rich Snippets
●SGE





Google is looking for the best
possible answer to users queries,
which may be in a comment on a
forum, a snippet from an article,
or a post on a site like Quora or
Reddit.


This Is The Next Evolution Of SEO
Specificity is Key Now
& Moving Forward
Authorship Will
Continue to Increase in
Importance
Think About Real
Estate, Not Rankings

5. What to Focus On - Specificity


Search engines & LLMs are
looking for original content
that gives your brand’s
perspective on a topic.

Don’t regurgitate what others
are saying and use specific
differentiators in your content
like a data point or POV that is
unique to your brand.
Create Original,
Specific Content




Google is looking for the best
possible answer to users queries,
which may be in a comment on a
forum, a snippet from an article,
or a post on a site like Quora or
Reddit.


Specificity is Key Now
& Moving Forward

6. Are Surfaced Here
Passages Taken From Here

7. Passages Are Highlighted

8. What to Focus On - Authorship


Create author pages and use
author-specific schema
markup to celebrate your
internal wisdom and promote
your experts.

Search engines & LLMs are
looking for authorship from
real people who have
experience in your industry to
answer their users questions.

Who better than you?

Create Author Pages
& Markup



E-E-A-T has become Google’s
mantra and it is permeating into
everything they do.

Helping them understand who is
writing a piece of content and why
they are an authority has become a
necessity vs. a nice to have.


Authorship Will
Continue to Increase in
Importance

9. Author
Help Google Understand Who Your Authors Are
Link To LinkedIn Profile
Link To / From Wikipedia
Link To Other Articles &
Publications
Who Is This Person?
Why Are They An Expert
In This Industry?
Why Are They An Expert
On This Topic?
Questions Google Is
Trying To Answer
The Person / Expert
How You Can Help
Answer Those Questions
Create An Author Page
Author Schema

10. Link To LinkedIn Profile
Breadcrumb Establishing
Position At Company
Name & Title Clearly Stated
Additional Articles From The
Author
Decent Headshot (right?
right?)

11. What to Focus On - Real Estate


Leverage SameAs schema to
connect your social media
profiles to your website.

Monitor conversations about
your brand and important
topics across Reddit, Quora,
YouTube, etc.
Establish Ownership &
Monitor Conversations


Thinking about the SERP as a
whole and how much real estate
you take up vs. where your .com
ranks is a necessary to stay ahead.

●Paid
●Organic
●Social
●Knowledge Graph
●Rich Snippets
●SGE

Think About Real
Estate, Not Rankings

12. Search Is Not Just About Your .Com(’s)

13. Your
Brand
Conversations About Your Brand Are Happening
Everywhere

14. Common Struggles
with AI-Powered
Writing Tools

15. Common Struggles with AI Writing Tools
The Trust Gap:
Is It Accurate?
You can’t always trust what the AI
is telling you.
Factual Inaccuracies: Stating
incorrect facts, dates or statistics.
“Hallucinations”: Inventing
non-existent sources, studies,
people or quotes.
??????

16. Common Struggles with AI Writing Tools
The Trust Gap:
Is It Accurate?
You can’t always trust what the AI
is telling you.
Factual Inaccuracies: Stating
incorrect facts, dates or statistics.
“Hallucinations”: Inventing
non-existent sources, studies,
people or quotes.
The Creativity Deficit:
Is It Original?
AI content tends to feel bland,
uninspired, or like a copy of
everything else on the internet.
Generic & Repetitive Content:
Using clichés and unoriginal
phrasing
Homogenized Voice: Lacking a
unique personality or brand tone
Lack of Emotional Depth:
Failing to convey genuine nuance,
humor or empathy.
?????? ??????

17. Common Struggles with AI Writing Tools
The Trust Gap:
Is It Accurate?
You can’t always trust what the AI
is telling you.
Factual Inaccuracies: Stating
incorrect facts, dates or statistics.
“Hallucinations”: Inventing
non-existent sources, studies,
people or quotes.
The Creativity Deficit:
Is It Original?
AI content tends to feel bland,
uninspired, or like a copy of
everything else on the internet.
Generic & Repetitive Content:
Using clichés and unoriginal
phrasing
Homogenized Voice: Lacking a
unique personality or brand tone
Lack of Emotional Depth:
Failing to convey genuine nuance,
humor or empathy.
The Context Blind Spot:
Is It Worldly?
AI inherently lacks real-world,
up-to-the-minute experience.
Outdated Information: Its
knowledge doesn’t include
anything after its last training date.
Lack of Real-World Nuance: It
doesn’t understand timely events,
cultural trends, or the specific,
unspoken context of a situation.
?????? ?????? ??????

18. Garbage in,
garbage out.

19. Common Struggles with AI Writing Tools
The Trust Gap:
Is It Accurate?
You can’t always trust what the AI
is telling you.
Factual Inaccuracies: Stating
incorrect facts, dates or statistics.
“Hallucinations”: Inventing
non-existent sources, studies,
people or quotes.
The Creativity Deficit:
Is It Original?
AI content tends to feel bland,
uninspired, or like a copy of
everything else on the internet.
Generic & Repetitive Content:
Using clichés and unoriginal
phrasing
Homogenized Voice: Lacking a
unique personality or brand tone
Lack of Emotional Depth:
Failing to convey genuine nuance,
humor or empathy.
The Context Blind Spot:
Is It Worldly?
AI inherently lacks real-world,
up-to-the-minute experience.
Outdated Information: Its
knowledge doesn’t include
anything after its last training date.
Lack of Real-World Nuance: It
doesn’t understand timely events,
cultural trends, or the specific,
unspoken context of a situation.
?????? ?????? ??????

20. Common Struggles with AI Writing Tools
The Trust Gap:
Is It Accurate?
You can’t always trust what the AI
is telling you.
Factual Inaccuracies: Stating
incorrect facts, dates or statistics.
“Hallucinations”: Inventing
non-existent sources, studies,
people or quotes.
The Creativity Deficit:
Is It Original?
AI content tends to feel bland,
uninspired, or like a copy of
everything else on the internet.
Generic & Repetitive Content:
Using clichés and unoriginal
phrasing
Homogenized Voice: Lacking a
unique personality or brand tone
Lack of Emotional Depth:
Failing to convey genuine nuance,
humor or empathy.
The Context Blind Spot:
Is It Worldly?
AI inherently lacks real-world,
up-to-the-minute experience.
Outdated Information: Its
knowledge doesn’t include
anything after its last training date.
Lack of Real-World Nuance: It
doesn’t understand timely events,
cultural trends, or the specific,
unspoken context of a situation.
?????? ?????? ??????
??????
Human in
the Loop

21. Common Struggles with AI Writing Tools
The Trust Gap:
Is It Accurate?
You can’t always trust what the AI
is telling you.
Factual Inaccuracies: Stating
incorrect facts, dates or statistics.
“Hallucinations”: Inventing
non-existent sources, studies,
people or quotes.
The Creativity Deficit:
Is It Original?
AI content tends to feel bland,
uninspired, or like a copy of
everything else on the internet.
Generic & Repetitive Content:
Using clichés and unoriginal
phrasing
Homogenized Voice: Lacking a
unique personality or brand tone
Lack of Emotional Depth:
Failing to convey genuine nuance,
humor or empathy.
The Context Blind Spot:
Is It Worldly?
AI inherently lacks real-world,
up-to-the-minute experience.
Outdated Information: Its
knowledge doesn’t include
anything after its last training date.
Lack of Real-World Nuance: It
doesn’t understand timely events,
cultural trends, or the specific,
unspoken context of a situation.
?????? ?????? ??????
??????
Human in
the Loop ??????
Advanced
Prompt
Engineering

22. Common Struggles with AI Writing Tools
The Trust Gap:
Is It Accurate?
You can’t always trust what the AI
is telling you.
Factual Inaccuracies: Stating
incorrect facts, dates or statistics.
“Hallucinations”: Inventing
non-existent sources, studies,
people or quotes.
The Creativity Deficit:
Is It Original?
AI content tends to feel bland,
uninspired, or like a copy of
everything else on the internet.
Generic & Repetitive Content:
Using clichés and unoriginal
phrasing
Homogenized Voice: Lacking a
unique personality or brand tone
Lack of Emotional Depth:
Failing to convey genuine nuance,
humor or empathy.
The Context Blind Spot:
Is It Worldly?
AI inherently lacks real-world,
up-to-the-minute experience.
Outdated Information: Its
knowledge doesn’t include
anything after its last training date.
Lack of Real-World Nuance: It
doesn’t understand timely events,
cultural trends, or the specific,
unspoken context of a situation.
?????? ?????? ??????
??????
Human in
the Loop ??????
Advanced
Prompt
Engineering
??????
Retrieval
Augmented
Generation

23. Choosing the
Right Topics
to Write About

24. Business Alignment

●Map the overarching business goals to specific initiatives in
your content plan.

●Map your KPIs to the overarching business KPIs, this ensures
buy in from stakeholders.

●Establish your brand message and voice to be consistent with
the business.
Pillars Of A Solid Content Strategy
Audience Alignment

●Define 2-3 audience segments and gather a list of goals and
challenges those segments have.

●Align with the ways they consume content (i.e., platform and
format).

●Examine the type of content that performs well with your
audience on your site and your competitors' sites.

●Use E-E-A-T principles to help you build trust with your
audience.
Detailed Plan

●Establish information architecture & content clusters that will
help you derive each content piece.

●Identify assets that will be needed to satisfy your audience
and be competitive in your space.

●Create a content calendar that identifies creators and task
owners.
Performance Tracking

●Define KPIs to measure your content’s performance against
your targets.

●Define leading & lagging metrics to help you track progressive
growth.

●Be willing to adjust your approach or revisit content based on
results.

25. ●Is it self-evident to
your visitors who
authored your content?
●Is it clear to your
visitors that the author
is someone worthy of
the topic?
Who created the
content?



Sharing details about the
processes involved can help
readers and visitors better
understand how your unique
piece of content was created.

How was the content
created?



The "why" is that you're
creating content to help
people, content that is useful
to visitors. If you're doing this,
you're aligning with E-E-A-T.
Why was the content
created?



●The content is in-depth,
specific, and helpful to
the human reading it.
●The content is not
overly promotional.
Foundational elements



How To Assess Your Content For E-E-A-T
Content is helpful Authorship is self-evident and
trustworthy
Content process creation
details are shared
Purpose of the content is
clearly to be helpful
Desired outcomes

26. Tactics To Strengthen E-E-A-T
Reviews & Mentions
●Get good reviews on external sites.
●Get mentioned on authoritative sites.

Content
●Align with your audience, answer the questions they are already asking.
●Provide in-depth content with diverse ways to consume the content (i.e., written, video,
graphics).

Authorship

●Implement Author boxes & bylines.
●Develop author pages to be linked to from author boxes & bylines.
●Link to external profiles, such as LinkedIn profile pages.

Structured Data
●Demonstrate E-E-A-T throughout schema types on your site.
○E.g., Organization schema, with properties such as SameAs schema linking to social
media profiles.
○Use comprehensive Article schema with author information on applicable pages.
●Implement ProfilePage schema on author pages.

27. Crafting Prompts
to Create Great
Content

28. Topic Intent
Persona WHO
is
searching?
WHAT
are they
searching?
WHY
are they
searching?
USER

29. Garbage in,
garbage out.

30. Vague
prompts

Generic,
off-brand
content

31. C-R-A-F-T-S

32. Context
R
A
F
T
S
The "Why" behind the content.

Your Business: Who are you? What is your Unique
Selling Proposition (USP)?

Your Brand Voice: What's your brand's personality?
(e.g., witty, professional, academic)

Your Objective: What must this content achieve?
(e.g., drive sales, build authority)

33. The "Who" doing the writing.

Assign a persona to the AI.

This dramatically improves the style, tone, and
quality of the writing.

Example: "You are an expert B2B tech copywriter
with 10 years of experience."
C
Role
A
F
T
S

34. C
R
Audience
F
T
S
The "For Whom" you are writing.

Who is your target reader? (Job title, expertise level)

What are their specific pain points?

What do they already know about the topic?

35. C
R
A
Format
T
S
The "How" it should be structured.

Define the content type (Blog post, landing page,
FAQ).

Specify the structure (Headings, bullet points, lists).

Provide a desired length (e.g., 1200-1500 words).

36. C
R
A
F
Task
S
The "What" you want the AI to do.

This is your core instruction.

Clearly state the topic.

List the key arguments or points that must be
included.

Specify the Call to Action (CTA).

37. C
R
A
F
T
Specifics
The "Rules" of the game.

SEO: List primary and secondary keywords.

Constraints: What should the AI avoid? (e.g.,
mentioning competitors, using clichés).

Examples: Provide a short sample sentence in your
desired tone.

38. Basic
Prompt
Prompt Example

Hi AI! I need you to write a blog post about AI
in project management.

39. Basic
Prompt
Prompt Example

Hi AI! I need you to write a blog post about AI
in project management.

40. Context
Role
Audience
Format
Task
Specifics
CRAFTS Prompt Example

We are 'Starlight,' a B2B SaaS company...


You are an expert B2B tech copywriter...


The target reader is a CTO...


A 1200-word blog post with H1, H2s...

Write about how AI solves asynchronous PM
challenges... The CTA is a free trial sign-up.

Primary keyword: 'AI project management'.
Do not mention competitors.

41. Context
Role
Audience
Format
Task
Specifics
CRAFTS Prompt Example

We are 'Starlight,' a B2B SaaS company...


You are an expert B2B tech copywriter...


The target reader is a CTO...


A 1200-word blog post with H1, H2s...

Write about how AI solves asynchronous PM
challenges... The CTA is a free trial sign-up.

Primary keyword: 'AI project management'.
Do not mention competitors.

42. SEO Still Matters:
Don’t Leave these
Best Practices Behind

43. Trim the fat from your site by reducing
crawl bloat, optimizing your XML
sitemaps and ensuring important pages
have internal links.

Improve governance processes to ensure
these best practices are incorporated
into your site automatically.


Think About Real Estate,



Resist the urge to skip over basic
optimization elements, like:
●Title tags
●URLs
●Meta Descriptions
●Heading Tags
●Anchor Text
●Canonicals






Don’t let SEO issues linger - fix your
broken links, reduce redirects,
improve page speed and check your
schema implementation.

As search becomes more
competitive, this is how we can
stand out


Don’t Disregard Traditional SEO Best Practices
Technical Health Still
Matters
Internal Linking &
Discoverability Remain
Invaluable
Basic Optimization is
Required

44. How Conductor AI
Is Supporting Brands
End-to-End

45. Amplify your brand’s visibility and authority in
AI LLMs with Conductor AI.

Transform results with a platform that…
●Sees your site how AI sees it
●Generates high-performing content
●Monitors AI LLM visibility & discoverability

… all without endlessly training generic agents.
Conductor AI
Introducing

46. Dominate AI search
with winning content


Effortlessly create high-quality content at
the scale you need to compete, in perfect
sync with brand guidelines and audience
intent.




Writing Assistant

47. Try
Conductor Creator
for free:
conductor.com/free-trial

48. Thank you! Questions?
Connect with us on LinkedIn:
linkedin.com/in/crystie-bowe
linkedin.com/in/nadegechaffaut