How to use Instagram to connect with your community.pdf

Using a social media as a way to promote your library can sometimes seem daunting or overwhelming. But using Instagram can be a powerful advocacy tool, and it doesn't have to take a ton of your time to keep up with it. I'll share strategies for coming up with posts, reaching out to your community and planning ahead so that you don't have to constantly worry about what to post when. I'll share examples from my own library Instagram account (@TPrepLibrary) and show you how I plan and schedule posts once a week. I'll also share some great IG accounts to follow for more ideas and inspiration. Whether you've never been on IG or you're a seasoned Bookstagrammer, you'll come away from this session with new ideas to try.

1. PUT IT ON THE ‘GRAM
@DianaLRendina
RenovatedLearning.com
Teacher Librarian, Tampa, FL
Using Instagram as a Tool
to Connect with Your
Community

2. @DianaLRendina * RenovatedLearning.com DIANA RENDINA, MLIS
•Teacher Librarian at Tampa
Preparatory School, 6-12
independent, since 2017
•Media Specialist at Stewart
Middle Magnet School in
Tampa, FL from 2010-2017
•Blogger @ RenovatedLearning
•2016 ISTE Outstanding Young
Educator
•Demco K12 Librarian
Customer Council MemberPortrait by Ally Twarog

3. @DianaLRendina * RenovatedLearning.com GETTING STARTED

4. @DianaLRendina * RenovatedLearning.com Personal account vs. School account
Student faces? Yay or nay?
Know your school’s social media policies!
Model digital citizenship. Always ask before posting.

5. @DianaLRendina * RenovatedLearning.com Marketing your IG
Tag other school accounts
Use school, district hashtags
Create an IRL Instagram display
Make a visual record of your library program

6. @DianaLRendina * RenovatedLearning.com IRL Instagram Bulletin Board

7. @DianaLRendina * RenovatedLearning.com Instagram ad on lobby slides

8. @DianaLRendina * RenovatedLearning.com Some Accounts to follow
✴TPrepLibrary
✴PernilleSRipp
✴MrsBongiornoEdu
✴MrsFordFierce
✴MelissaCorey
✴CueTheLibrarian
✴BarrowMediaCenter
✴GVHSlibrary
✴LOM_Library
✴LibrarianInTheMiddle
✴Don’t forget your local
library system, local
schools, bookstores,
authors, etc

9. @DianaLRendina * RenovatedLearning.com WAYS TO USE IG
20+ post ideas

10. @DianaLRendina * RenovatedLearning.com Promoting Books

11. @DianaLRendina * RenovatedLearning.com Book quote graphics

12. @DianaLRendina * RenovatedLearning.com Recognize events, holidays, etc

13. @DianaLRendina * RenovatedLearning.com Highlight Diverse Books

14. @DianaLRendina * RenovatedLearning.com Advertise new books

15. @DianaLRendina * RenovatedLearning.com Highlight Genres

16. @DianaLRendina * RenovatedLearning.com Feature new sections

17. @DianaLRendina * RenovatedLearning.com #Bookface

18. @DianaLRendina * RenovatedLearning.com Share library programs

19. @DianaLRendina * RenovatedLearning.com Recognize student achievements

20. @DianaLRendina * RenovatedLearning.com Feature special events

21. @DianaLRendina * RenovatedLearning.com Post your physical displays

22. @DianaLRendina * RenovatedLearning.com Take selfies around school

23. @DianaLRendina * RenovatedLearning.com Talk about what you’re reading

24. @DianaLRendina * RenovatedLearning.com Library stats for advocacy

25. @DianaLRendina * RenovatedLearning.com Join in on the memes

26. @DianaLRendina * RenovatedLearning.com Share your professional life

27. @DianaLRendina * RenovatedLearning.com Share your teacher PD

28. @DianaLRendina * RenovatedLearning.com Take pics of bookstore visits

29. @DianaLRendina * RenovatedLearning.com Stories for of the moment content

30. @DianaLRendina * RenovatedLearning.com Celebrate your school community

31. @DianaLRendina * RenovatedLearning.com MY FAV TOOLS
Amp up your IG game

32. @DianaLRendina * RenovatedLearning.com Selfie stick, Tripod

33. @DianaLRendina * RenovatedLearning.com Timelapse, Live Photos

34. @DianaLRendina * RenovatedLearning.com TikTok as video editor

35. @DianaLRendina * RenovatedLearning.com Canva

36. @DianaLRendina * RenovatedLearning.com Planoly
Planoly Demo!

37. @DianaLRendina * RenovatedLearning.com POWER
Don’t underestimate the
of Instagram to
CONNECT

38. @DianaLRendina * RenovatedLearning.com

39. @DianaLRendina * RenovatedLearning.com Resources: h Presentation resources