HUL Business Development...................................

HUL

1. TITLE
Project Submitted To:
AnupamaMam
Project Submitted By:
AarhaVerma
AmrinAnsari
ShailyPanwar
AinaSiddiqui

2. IntroductiontoHindustanUnileverLimited
August2012

4. INTRODUCTION
INTRO
India's largestFast Moving Consumer Goods company with 100 factoriesacross
India.
In 1931, first Indian subsidiary,Hindustan VanaspatiManufacturing Company,
followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).
HUL formedin November 1956;
The Anglo-Dutch companyUnilever owns a majority stakein Hindustan Unilever
Limited.
one of the country's largest exporters and recognised as a Golden Super Star
Trading House
The mission –“add vitality to life.”

5. BoardofDirectors

6. ManagementCommittee

7. VISION OF THE COMPANY

8. OurVision
5
OurVision
We work to create a better future everyday.
We help people feel good, look good and get more out of life with brands and
services that are good for them and good for others.
We will inspire people to take small everyday actions that can add up to a big
difference for the world.
We will develop new ways of doing business that will allow us to double the size
of our company while reducing our environmental impact.

9. 6
HUL:India’slargestFMCGCompany
Morethan75years
ofexperiencein
India
Directdistribution
reachof>2Mn
stores
Productstouchthe
livesof2outof3
Indianseveryday
No.1andstrong
No.2inmorethan
Getmore
outoflife
95%ofthe
business
7brands>Rs.1000crs;13brands>Rs.500crs
17outoftop100mosttrustedbrandsinIndia^
^BrandEquitySurvey,2011

11. 8
Portfoliostraddlingthepyramid
FabricCleaning SkinCleansing Hair Skincare ToothPaste
PersonalProducts:31%Soaps&Detergents:48%
%contributionofthesegmenttototalrevenue(April-December2011)

12. •
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PanIndiafootprint
Source:StatisticsonIndia,TotalCoverage:Nielsen,CensusofIndia2011
•HULmanufacturinglocations(ownandoutsourced)
Mn=Million
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~15,000employees
~2,000suppliers&associates
~70Manufacturinglocations
40+Depots,2700+Distributors
Directcoverage2mn+outlets
Population1.2billion
5545Towns 2.5millionoutlets
638,000villages5millionoutlets

13. 74.3%
CONTRIBUTION TO DIFFERENT SECTORS
MARKET CAPITALISATION AS PER BSE Dec 2008

14. •Lux was launched in UK in 1899as a Laundry soap to wash delicate(silk) clothesin home.
•In India, Lux launched in 1929& it has proved to be a powerful brand in beauty soap segment.
•From the starting, it has been claimed as “The Beauty Soap Of Film Stars”.
•In 2006, Lux was awarded as Awaz consumer Award 2005 as the most preferred toilet soap.

15. Competitors of HUL SOAPS
HUL brands Competitors brands
•Lux
•Rexona
•Breeze
•Lifebuoy
•Santoor, Chandrika
•Cinthol, Mysore Sandal
•Godrej no. 1, Nirma
•Dettol

16. Competitors of HUL SOAPS
HUL brands Competitors brands
•Pears
•Dove
•Hamam
•Liril
•Santoor, Savlon
•Camay
•Margo
•Cinthol

17. The HUL Hair Care

18. Competitors of HUL Hair Care
•Sunsilk
•Clinic Plus
•Dove
•Pantene
•Head & Shoulders
•L’Oreal, Garnier

19. Welcome to the
segment Of
HUL Oral Care

20. Competitors of HUL Oral Care
•Pepsodent
•Close Up
•Colgate
•Meswak
•DaburRed
•Anchor

21. HUL COSMETICS

22. Named after the French opera Lakmé
Lakme started in 1952 as a 100% subsidiary of Tata Oil
Mills
In 1998 Tata sold off their stakes in Lakmé Lever to HLL
It offered a range of cosmetics with nail polishes &
lipsticks from the early 80’s
It has introduced a range of skincare products from 1987.
Competitors :
Revlon, Maybelline,L’Oreal

23. Theron T. Pond, a pharmacist from New York, introduced 'Pond's in 1846
In 1886 it was relaunched as Pond's Extract and in 1914 Pond's Cold Cream
In 1955 Pond's Extract Company merged with Chesebrough Manufacturing
and in 1987 Unilever purchased Chesebrough-Pond's
Competitors:
Nivea, Charmise

24. HUL FOOD BRANDS
TEA
•Brooke Bond
•Lipton
COFFEE
•Brooke Bond Bru

25. FOOD
•Kissan
•Annapurna
•Knorr
ICE CREAM
•Kwality Wall’s

26. COMPETITORS

27. TEA

28. SALT

29. SOUPS

30. ICE CREAM

31. COMPETITORS
•SURF EXCEL: ARIEL
•WHEEL: NIRMA
•RIN: TIDE

32. WinningwithPeople:Buildingatalentpowerhouse
55
53
62
59
65
TAS
P&G
BCG
.McKinsey&Co
2010
100
*SurveybyNielsen
2011
IndexedEmployeeEngagementScores
#1BestemployerinIndia,2011
awardedbyAonHewitt
#1Dreamemployeracrosscampuses*
HUL
No.1EmployerofchoicebyNielsen
Campustrack
Highpeopleengagement
108

33. StockExchange
BombayStockExchange
StockCode
500696
NationalStockExchangeHindunilvr
ListingDetails
ShareListing&Ownership
Shareholdingpattern
Uniliver
53%
FIIs
19%
Others
General4%
Public
14%

34. SWOT Analysis
Strengths:
•Strong brand portfolio, pricequantity & variety.
•InnovativeAspects.
•Presence of Established distribution networksin both
urban and rural areas.
•Solid Baseof the company.
•Corporate Social Responsibility(CSR)
Weaknesses:
•"Me-too" products which illegally mimic the labels and
brands of the established brands.
•Strong Competitors& availability of substitute
products.
•Low exportslevels.
•High priceof some products.High AdvertisingCosts.

35. Opportunities:
•Large domesticmarket –over a billion populations .
•Untapped rural market.
•Changing Lifestyles& Rising income levels, i.e. increasing per
capita income of consumers.
•Export potential and tax & duty benefitsfor setting exports units.
SWOT
Analysis
Threats:
•Taxand regulatory structure.
•Mimic of brands
•Removal of import restrictions resulting in replacing of domestic
brands.
•Temporary Slowdown in Economy can have an impact on FMCG
Industry.

36. 24
Bigger,betterandfasterinnovations
Covering60%+ofportfolio
Luxrelaunchwithsilkprotein
extract
Fair&LovelyFutureTube:
Aspirational&affordable LakmeSunexpert
PepsodentGrelaunched
ClearRelaunched
DoveBodylotionswith
advanceddeepcare
complex
Nowmoreaccessiblewith
Re.1sachet
Rinbarrelaunchwithsuperior
formulationandpackaging
Vimrelaunchedwith“100
NimbuonkiShakti”
SunsilkKeratinology
Haircarerangeforsalontreatedhair
Dove:NourishingOilCare
rangewithVitaOils
Fair&LovelyFacewashes

37. Consumer
perceived
quality
E2E
competitive
costs
Worldclass
service
DifferentiatedSupplyChain
Drivingbenefitsacrossvaluechain
LiveSuperiorService.
DeliverySustainable,ProfitableGrowth
Flawlessexecution,SafetyandSustainability
31

38. MARKETING STRATEGIES
OF
HUL

39. MARKETING STRATEGIES OF HUL
FOR URBAN INDIA
•Adopted Total Productive Maintenance(TPM)
to meet zero error, zero loss.
•Focuses on short supply chainfor distribution.
•To meet the every needs of peopleeverywhere.
•Also uses Direct selling channel(HUN), franchisee to reach
everyone e.g. Aviance, Ayush.
•Buildsegments &marketfor the future where
Unilever has strong expertise.

40. For long term benefits, HUL started Project
Streamlinein 1997.
MARKETING STRATEGIES OF HUL
FOR RURAL INDIA
Project Shakti, partnership with Self
help groupsof Rural women & covers
5000villages in 52districts in different
states.
Appointed 6000 Sub-stockiststhat directly
covers about 50,000 villages& 250 million
customers.
IntegrateEconomic, Environment & Social objectives
with Business agenda.

41. Abusinessmodelthatworks
Virtuouscircleofgrowth
Profitable
Volume
Growth
Cost
Leverage
+
Efficiencies
Cost
Savings
Innovation
A&P/R&D
Focusedonexecution

42. Corporate social
responsibility
Providing educationon healthand hygiene
Women empowerment
Watermanagement
Rehabilitation of special or underprivilegedchildren
Care for the destitute and HIV-positive
Ruraldevelopment.
Plays active role in natural calamities

43. EVERYDAY I WILL
SELL.
EVERYDAY I WILL
EARN.
MONEY. RESPECT
1
Started in 2001, Shaktiis HUL's rural initiative, which targets small villages with
population of less than 2000 people or less.
micro-enterprise opportunities for rural women
Providing health n hygiene education through shaktivaniprogram
ishakti portal
Shakti has already been extended to about 15 states ,80,000 villagesin with 45,000
womenentrepreneurs and generating Rs.700-1000per month to each women.

44. WinningPrinciples
Ourfirstpriorityistoourconsumers,
thencustomers,employeesand
communities.Whenwefulfillour
responsibilitiestothemour
shareholderswillberewarded.

45. Thank you for your time....