HUL LIME case Submission format XVI.pptx

Case competition

1. HUL LIME XVI: Building for the Next Gen

2. Hero Brand : State the Unilever Brand Selected Summary of Consumer immersions: (30 words limit) How many people did you speak with and what was their demographic split. T op Consumer Trends: (75 words limit) Powerful Verbatim from Consumers Data to support the Consumer Trends: (50 words limit) Your survey, Google trends, Social Listening, Secondary research, etc. Demographics, psychographics, triggers & barriers Super Consumer: (50 words limit ) Existing Mindset Existing Behavior Desired Mindset Desired Behavior The singular most important point that I want to convince my Super Consumer is… Communication Challenge: (100 words limit )

3. Consumer Insight (50 words limit) A powerful human truth that creates a platform for the communication challenge Bring the Idea Alive (100 words limit) How would you amplify the communication: media choices, partnerships or associations Static Creative A memorable Instagram creative (Aspect Ratio 4:5) that drives consideration