Hyphenate: Build Engaged User Communities with In-App Chat

Learn how Hyphenate Mobile Instant Messaging empowers Mobile developers to deliver stickier user experiences through in-app chat

1. Build Engaged User Communities
with In-App Chat
Han Dong
General Manager and VP of Marketing

2. Apps are Eating the World!

3. Messaging is the Killer App category!
-20 -10 0 10 20 30 40 50
Games
News
Media & Entertainment
Shopping
Sports
Messaging and Social
Y-on-Y Growth in time spent per mobile app category 2016 (worldwide)
Source: Flurry, 2016

4. Challenge for Mobile App Developers
Attract
EngageMORE USERS
Retain
Surveyed 1000+ developers: goals/objectives for building a mobile app.
33.52%stated their goal is to “acquire, grow, and retain more users (increase MAU).”

5. Benefits of In-App Chat
Chat and Communicate –INSIDE of an App (vs. Standalone)
Benefits:
–Gain insight/intelligence from message content
–Retain users in-app for monetization and mitigate churn
–Enjoy broader reach and bigger audiences
–Chat-based customer service

6. In-App Chat Compared to Other Messaging
In-App ChatIn-App
Messaging
Push
Notification
SMS TextOTT
(Standalone)
Conversations
INSIDE the App
Notification/Ad
inside the App
OS-level
Message
TextMessage to
Phone Number
3rdParty
Messaging App
Engagement&
Retention
⚫ ⚫
Strong In-App
Community
⚫ ⚫
Interactive
Chatbots
⚫ ⚫ ⚫
Conversation
Method
Multi-wayOne-wayOne-wayTwo-wayMulti-way
Rich MediaImages,
Audio/Video,Files,
Emojis
ImagesEmojisImages, EmojisImages,
Audio/Video,Files,
Emojis

7. Hyphenate Mobile Instant Messaging:
In-App Chat as a Service
•Embedded (In-App) chat with
built-in voice/video & file sharing
•Build strong, loyal communities
•Improved User Retention through
Sticky User Experiences
•Cloud-hosted, scalable on-demand

8. For Mobile App Developers
•Complete Feature Set: 1-to-1 & group chat,
file sharing, voice/video calling, location sharing
•SDKs for iOS, Android, Web, Linux
•Customizable UI elements/template
•Optimized for Mobile devices
(Battery, Network, Footprint)
•Scalable on Demand backend
•Robust, scalable REST API architecture
•User Data is separate and secure

9. Chatbot Integration
•Webhooks to Integrate Chatbots as a ‘virtual’ user
(API.AI, Gupshup.io, Howdy.ai, etc.)
•Intelligent Customer Insight (BI)
•Sentiment Analysis (Emotion)
•Topic Aggregation (Trends)
•Suggested answers(Customer Service Automation)

10. Target Markets –Use Cases
Social MediaOn-DemandmCommerceDating
eLearningHealth & FitnessFintechMobile Gaming

11. In-App Chat Integration
Hyphenate Building Blocks
Mobile/ Web
clientA Chat
Server
Mobile/ Web
clientB
Push
serviceClient SDKs for iOS,Android,andWeb.
Native SDKs in Obj-C/Swift, Java, JavaScript
Install via CocoaPods, Gradle, and NPM.Push Services
Create anAPI Keyto initialize the IM service.
https://console.hyphenate.ioData
APNs,
GCM/FCM, etc.

12. Developer Resources
•Developer Docs: docs.hyphenate.io
•SDKs and Demo App Source (Github): github.com/HyphenateInc
•Developer Console: console.hyphenate.io
•API Reference Library: api-docs.hyphenate.io
•Questions: [email protected]

13. THANK YOU
Slides will be posted on SlideShare.net