Icici bank

Whole view about ICICI Bank

1. PRESENTATION ON ICICI BANK BY: shankar nayak ( Vitam , berhampur )

2. ICICI Bank was established in 1994 by the Industrial Credit and Investment Corporation of India , an Indian financial Institution, as a wholly owned subsidiary. The parent company was formed in 1955 as a joint venture of the World Bank , India’s public-sector banks and public-sector insurance companies to provide project financing to Indian industry. The bank was Initially known as the Industrial Credit and Investment Corporation of India Bank , before it changed its name to abbreviated ICICI Bank. The parent company was later merged into ICICI Bank. Introduction to iciCi bank:- Founder: Mr. A. Ramaswami . Established- 1994 Headquarters :  Mumbai, Maharashtra, India Branches : 4,850 ATMS : 14,404

3. History of icici bank:- In 1994, ICICI Bank was promoted, by ICICI Limited, T he Indian Financial Institution . In April 1997, RBI approved the scheme of amalgamation. In fiscal 1998, through a public offering of shares in India, ICICI’s shareholding in ICICI Bank was reduced to 46 %. In fiscal 2001, ICICI Bank acquired Bank of Madura , in an all-stock amalgamation . In 2001 & 2002, ICICI propagated secondary market sales to institutional investors . In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger of ICICI and two of its wholly-owned retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank . In August 2010, the amalgamation of Bank of Rajasthan Ltd. with ICICI Bank Ltd. came into effect. The merger substantially enhanced the combined branch network to over 2500 across the country.

4. BOARD OF DIRECTORS: CHAIRMAN : Mr . M. K. Sharma CEO : CHANDA KOCHHAR EXECUTIVE DIRECTOR : N.S KANNAN VICE PRESIDENT : MR. VISHVESH G.BHAGA GENERAL MANAGER : MS. SHILPA KUMAR

5. Chairman: Mr . M. K. Sharma MD & CEO: Chanda D Kochhar (2009) Executive Director : Mr. N. S. Kannan

6. Headquarters:- ICICI Bank has subsidiaries in the United Kingdom, Russia and Canada, branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. Mumbai ICICI Bank , Headquarters Head Office 9th Floor, South Towers, ICICI Towers, Mumbai Phone [phone] Website www.icicibank.com SWIFT Code ICICINBB Etablished 1994

7. PRODUCT AND SERVICES:- Travelers Cheque Card (Credit Cards , Debit Cards ,Travel Cards, Corporate Cards, Prepaid Cards ,Business Cards) Loan (Home Loans, Personal Loans, Two Wheeler Loans, Car Loans ) Investment Insurance NRI banking Deposit Business banking Personal banking

8. Products and services:- Accounts and deposits Credit and debit cards loans investments insurance Value added services

9. Parent Company ICICI Bank Limited Category Banking Sector Banking and Finance Tagline / Slogan Khayal Aapka; Hum hain na USP ICICI is the most efficient and tech Savvy bank in the Indian banking industry ICICI BANK

10. Competition:- 36% 4% 10% 33% 5% 5% (36%) (5%) (33%) ( 10%) ( 7%) ( 5%) (4%)

11. ORGANISATION STRUCTURE CEO

12. 4P’S OF ICICI BANK:- PRODUCTS Investments Online Banking Credit cards Demat Account price promotion place As per the rates fixed by RBI Advertisement Publicity Instruction material Billboards More number of branches for making easy accessibility to customers

13. SWOT ANALYSIS:- STRENGTHS: 2 nd Largest bank in India. Successfully diversified it’s operations. Listed in NYSE. Considered as a pioneer in usage of internet services. Aggressive and innovative marketing strategies.

14. WEAKNESS: Primarily targets upper middle class and upper class of the society. Higher service charges. Poor customer care/service Focus only on high end customers Transaction cost.

15. OPPORTUNITIES: New IT & ITES companies. Dissatisfied customers of other Bank. Business advising for smaller players. Expanding business to the middle and lower income groups.

16. THREATS: Dissatisfied customers Ever improving nationalized bank Advent of MNC banks More and more banks are coming up.

17. Last 5 year profit:

18. Stock Price: NSE MSE

19. India's Most Trusted Service Brands" by Brand Equity, ICICI Bank won the Best Local Bank – Gold by Trade Awards, UK ICICI Bank was awarded The Asset Triple A Awards, Hongkong Best Domestic Transaction Bank (India) For 6th consecutive year won the Best Domestic Trade Finance Bank (India) First Bank in India to launch website - 1996 First Bank in India to launch Internet Banking - 1997 First Bank in India to launch online bill payment -1999 Only Bank in India with million online customers Tie-ups with 50 utilities for online payments Talks with state governments/ municipalities to facilitate egovernance Best e-Commerce Bank (India) Best SME Bank (India) ICICI Bank brand to figure in the BrandZ Top 100 Most Valuable Global Brands Report 2011 Awards & Rewards:

20. Received the Golden Peacock Innovative Product / Service Award in 2012. Winner at the Express IT Innovation Award under the Large Enterprise category and won the 'Next Generation Banking solution' award. Won the Best Private Sector Bank - Global Business Development by Polaris Financial Technology Banking Awards 2014 . Awards in the ' Best Phone Banking for End-users'   , ‘ Best Retail Bank in India ’, ‘ Best Local Trade Finance Bank in India ’ , ‘ Best Foreign Exchange Bank ’ in India. ‘ Best Private Sector Bank ’ under ‘Global Business’ category at the Dun & Bradstreet Banking Awards 2015. ‘ Best Retail Bank in India ’ at the Asian Banker International Excellence in Retail Financial Services Awards 2016 . Won the award in the ‘Best Private Sector Bank - Rural Reach’ category at the ‘Dun & Bradstreet Banking Awards 2017 . Continue…

21. CORPORATE SOCIAL RESPONSIBILITY:

22. CONCLUSION: The bank has gained tremendous lead over its competitors who lagged behind in incorporating MIS in their organisations . Today , ICICI bank is one of the largest private sector banks in India, and MIS has played a crucial role in giving it a competitive advantage . Though the current MIS in the bank is highly beneficial, the bank is very keen on researching new avenues to improve its MIS system for better efficiency in its operations and to continue to serve its customers effectively.