Ideas about brand strategies and implementation

Idea

1. CREATIVE SPARKS SAPP HIRE

2. Agenda SAPPHIRE SPOTLIGHT LQ x Sapphire on the Field Virtual Try-Ons for a Modern Shopping Journey

3. Sapphire Spotlight Collaboration with Pakistani Drama Serial Objective: Enhance brand visibility and engagement by featuring Sapphire's clothing line in an upcoming drama serial. Inspiration: T he success of Gul Ahmed's "Ideas" collaboration with Suno- Chanda , Boosted brand recognition and sales Character-inspired fashion. Recommended Drama Genre: Comedy-Drama: Why Comedy-Drama? Broad Appeal Engaging Storylines Relatable Fashion Potential Drama Serials for Collaboration: Tere Bin Season 2 Mushkil Season 2 Fairy Tale Season 2

4. IMPLEMENTATION PLAN Costume Integration: Collaborate with costume designers to feature Sapphire's collections in key character wardrobes. Marketing & Promotion: Leverage social media, behind-the-scenes content, and special promotional offers.. Merchandising: Launch a "Drama-Inspired Collection" in stores and online. Benefits Increased Brand Exposure Target Audience Engagement Fashion Trend Influence Multi-Platform Marketing

5. LQ x Sapphire on the Field Collaboration with Lahore Qalandars Objective: Boost Sapphire’s brand visibility by partnering with Lahore Qalandars, integrating Sapphire’s clothing line into team branding and merchandise. Inspiration: Uni-worth collaboration with Islamabad United , providing official team merchandise Boosted brand recognition and sales Character-inspired fashion. Recommended PSL TEAM: LQ: Why Lahore Qalandars? Popularity Strong Regional Influence Marketing Potential High-Profile Players

6. IMPLEMENTATION PLAN Sponsorship Agreement: Negotiate terms and rights. Merchandise Integration: Co-branded apparel and accessories. Marketing and Promotion: Joint campaigns and events. Monitoring and Evaluation: Track impact and gather feedback. Benefits Increased Brand Exposure Enhanced Brand Visibility Fashion Trend Influence Multi-Platform Marketing Merchandising Synergies

7. Virtual Try-Ons for a Modern Shopping Journey Objective: Integrate AR technology to enhance the shopping experience with virtual try-ons, reducing wait times and improving hygiene. Technology Partner: Collaborate with AR solution providers like Magic Leap or Microsoft. Current Use of AR Technology: Zara H&M

8. Implementation Plan & Market Considerations Implementation Plan Technology Acquisition In-Store Setup Training & Support Marketing & Promotion Market Considerations Tech Adoption in Pakistan Infrastructure Needs Cost vs. Benefit

9. Thank you