Ideas for title tagline and magazine name

1. Film Name
The Taylor's Curse
The Spirit Within
The Toy box
Curse
Devil's Toy
Curse of the Box
The Devil's Toy box

In order to find out which film name best appealed to the audience my group and I carried out a
questionnaire. We found that 'Devil's Toy' had the highest impact upon our target audience. This
was found as it suggests that the main character is sort of toy in the devil's plan. The idea that our
narrative idea is about a jack in the box and it’s a toy fits well as a name for our film. We found
that most of the other film names were a little too long and did not seem to be catchy and they
gave a little too much away. For instance 'Curse of the box', this just reinforces the narrative idea
of the film narrative in the title giving no room of imagination on the audience’s behalf. Some may
even see is as predictable, which is not what will appeal to an audience. We found that with
'Devil's Toy' were highlight the unknown factor of how we cannot always see the devil and are not
aware when or if we may be controlled by him. This makes the title seem vulnerable and intriguing
as well as ensuring attention for the audience.

1. Out of the following examples of film names which best appeals to you?


The Taylor's Curse
The Spirit Within
The Toy box
Curse
Devil's Toy
Curse of the Box
The Devil's Toy box


Tagline Ideas



Evil lives inside
Evil lurks inside
When evil comes to play
He'll play havoc with your soul
Nothing is innocent
You are the puppet
Are you the Toy?
You become the Toy
Anyone can play?

2. Do you want to play?

With finding which tagline is suited to our film. My group and I narrowed down the list into four
taglines that we thought relate best to our film narrative these were:


When evil comes to play
Nothing is Innocent
Anyone can play
Do you want to play?
In conclusion through many hours of thought and opinion of our target audience we found that
'When evil comes to play', was the most effective tagline that links with our film name. The tagline
is fitting as the narrative is about a child playing with a Jack in a box and getting possessed. It's
catch short and to the point where the audience is left to wonder what exactly the tagline
connotes. Therefore keeping the main focus of the audience on the narrative. For the rest of our
tagline ideas we thought we could embed the statements into our trailer as they
seemed appropriate.

2. Out of the following tagline's which do you think best appeals to you?



When evil comes to play
Nothing is Innocent
Anyone can play
Do you want to play?


Film Magazine Name



Feature Film
Flick
Motion
Photo Play
Filmography
Studio
Big Screen
Movie Hub
Movie House
Theatre
Visual
Arena
Motion Hub

3. The film magazine we found to be the most challenging in terms of creating a masthead, this is
because we did not want to seem common or predictable. Therefore when coming up with a
masthead we related it cinematography and theatre. Through carrying out a survey to our target
audience we found a tie between 'Motion' and 'Studio'. Our final decision for the masthead was
'Motion' we felt it was a simple yet effective term. The definition 'Motion' is defined as the power of
movement. In relation to media the word 'Motion' links with the term 'Motion Picture' which is
associated with cinema and the filming industry.

3. Between these two terms which is more effective to you?

Motion
Studio