Ideo culture deck

IDEO Culture Deck

2. We wrote this to give you a
sense of IDEO’s culture—the
ties that bind us together as
coworkers and as people.

3. We are creative people at IDEO. All of us. Some
practice design, some do not. Whether you
work in operations, finance, marketing,
design, or IT, you have a vital role to play in
keeping us great and helping achieve our
purpose of creating impact.

5. Believing that something is
possible will somehow make it so.

7. The most powerful asset
we have in our arsenal is the
word “we.”

9. Get comfortable with
uncomfortable-ness.

11. Ask for forgiveness,
not permission.

13. Going out of your way to
help others succeed is the
secret sauce.

15. The unwritten social contract here:
individual ownership supports collective
responsibility. Own that.

17. Nothing is a bigger buzz-kill
than over-intellectualizing.
Design is about rolling up your
sleeves and making things.

18. Watch the Little Book of
IDEO video series here.

19. Illustration By Beau Bergeron