IFE Matrix for McDonald

IFE Matrix McDonald

1. Internal Factor Evaluation (IFE) Matrix
Key Internal Factors Weight Rating Weighted Score
Strengths
Strong brand name, image and
reputation.
0.12 4 0.48
Strong global presence. 0.12 3 0.36
Specialized training for managers
known as the Hamburger University.
0.10 3 0.30
McDonalds Plan to Win focuses on
people, products, place, price and
promotion
0.12 4 0.48
Introduction of new products 0.06 4 0.24
Customer focus 0.06 4 0.24
Strong performance in the global
marketplace.
0.12 4 0.48
Weaknesses
Unhealthy food image

0.08 1 0.08
High Staff Turnover including Top
management
0.04 1 0.04
Sued multiple times for serving
unhealthy food
0.04 2 0.08

2. Weak in analyzing the needs of
customers
0.04 2 0.08
Ignoring breakfast from the menu. 0.06 1 0.06
McDonald's uses HCFC-22 to make
polystyrene that is contributing to
ozone depletion
0.04

1 0.04
Total 1.00 2.96