Impact of advertising on consumer buying behavior

Basic Marketing Research.

1. Welcome to our presentation

2. Study on “Impact of advertising on consumer buying behavior”

3. Keywords Impact of Advertisement, Consumer Awareness , Consumer Perception, Consumer Buying Behavior

4. Introduction A company can never be a leader in the market unless they invest lots of their budget in their promotional strategies. Advertisement is part of promotion mix strategy of a business. Because to be successful and for being a leader an organization has to promote its product effectively so as to create its awareness as well as to induce them to buy. Advertisers are using different techniques to effectively convey commercial messages to create purchase decision. Hierarchy of effects model often used to assess the effectiveness of advertisement and is a series of steps such as, attention, interest, desire and purchase decision .

5. Objectives of the study The main objectives of this study is to identify the level of influence of advertisement on consumer buying decision. Secondary objectives To identify the advertising media that gets the attention of consumers. To know what types of advertisement attracts the customer most. To identify how the advertisements change/influence the purchasing behavior of the consumer.

6. Statement of Research Hypothesis Null Hypothesis H : There are no significant relationship between consumer buying behavior and advertisement. Alternative Hypothesis H 1 : There are significant relationship between consumer buying behavior and advertisement.

7. Research Model Impact of Advertisement Consumer Awareness Consumer Perception Consumer Buying Behavior/Decision

8. Materials and Methods Description of the Population Sample Size Selection Technique Survey Instrument Procedure of Data Analysis

9. Results and Discussion

10. Abstract

11. Statistical Analysis

12. Findings of the Study There is a significant relationship between consumer buying behavior and advertisement . Advertisement of product has a positive impact on consumer buying behavior. Advertisement can create consumer awareness. They prefer television for watching advertisements. Advertising is a good way to know about a new product. A good perception created by advertisement pushes the consumer to buy the product. Perfect Advertisement creates good perception about a product in consumer mind .

13. Conclusion This study clearly indicates that advertisement of a product has a significant impact on consumer buying behavior and it is very helpful to create awareness among the people. A good and informative advertisement can create a position in consumer’s mind and increase the sales of the company. People generally don’t buy a product with their emotions, they buy a product after having the proper knowledge about that product. And a proper advertisement can create awareness and good perception in the consumer’s mind which ultimately influence the purchase motive of the consumers.

14. Thanks for being with us……