Importance of Devs, Log FIles and Automated Reporting during a Migrating

Tanvir Ali's BrightonSEO October 2024 slides

1. Importance of Devs, Log Files and Automated Reporting during migrations Tanvir Ali dentsu www.slideshare.net/tanvirali32/ https://www.linkedin.com/in/tanvir-ali

2. The Challenge

3. Onboarded 2022 2024 # b rightonSEO

4. Markets 50 # BrightonSEO

5. Domains 7 # BrightonSEO

6. Migrating Pages 150k+ # BrightonSEO

7. Automation

8. # b rightonSEO

9. OnCrawl x DPO # b rightonSEO

10. 9 Months # b rightonSEO

11. Setting the Foundations

12. # b rightonSEO

13. EEAT # b rightonSEO

14. Agile #b rightonSEO

15. Flexible #b rightonSEO

16. Iterative Testing #b rightonSEO

17. Audit Jira Deploy #b rightonSEO

18. “What’s the point” ¯\_( ツ )_/¯ # b rightonSEO

19. This could have been an email #brightonSEO

20. Meetings # b rightonSEO

21. M Tu W Th F

22. Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings Meetings # b rightonSEO

23. M Tu W Th F

24. Even more Jira Tickets # b rightonSEO

25. The Results

26. Google crawling during switch over 3xx 500 200 02:00 04:00 06:00 08:00

27. 404s from Redirects 404s in Hreflang 500s from Feeds

28. # b rightonSEO

29. Flexible # b rightonSEO

30. Regex Based Redirects # b rightonSEO

31. 3xx 404 404s Increasing

32. 3xx 404 08 :00 12:00 18:00 Fixes in real time*

33. What if we didn’t have the Logs? # b rightonSEO

34. # b rightonSEO

35. + 13 % Impr + 18 % Clicks PDP Results # b rightonSEO

36. 404s from Redirects 404s in Hreflang 500s from Feeds

37. 3xx 404 12:00 14:00 16:00 18:00 3xx 404 Hreflang 404 Spike

38. /women/dresses/rojo/ EN ES

39. /women/dresses/

40. What if we didn’t have the Logs? # b rightonSEO

41. # b rightonSEO

42. 20 % 50 %

43. 404s from Redirects 404s in Hreflang 500s from Feeds

44. 20 Jun 22 Jun 24 Jun 26 Jun 200 500 500 Error from Feeds

45. What if we didn’t have the Logs? # b rightonSEO

46. ? # b rightonSEO

47. + 13 % Impr + 18 % Clicks PDP Results # b rightonSEO

48. 20 % 50 %

49. THANK YOU Tanvir Ali dentsu www.slideshare.net/tanvirali32/ https://www.linkedin.com/in/tanvir-ali