Importance of Packaging

Understand the Concept of Packaging and Product Life cycle through Visual content

1. Packing Packing is the process of covering, wrapping goods Purpose – Delivering articles to the consumers(or) transport. (AMAZON PACKING of GOODS, Packing while shifting house.. etc ).

2. PACKAGING -SILENT SALESMAN Placing goods in a small package. Designing and Producing a Container or Wrapper for a product. Size convenient to the customer. Focussed on sale to ultimate customer. Boxes, Bottles, Cans, Barrels…..

3. NEED for Packing & Packaging

4. FUNCTIONS / REQUISITES/ESSENTIALS

5. KINDS of PACKAGING Consumer Packages. (Holds the required volume for house hold consumption).

6. INDUSTRIAL PACKAGING Goods are packed in huge quantities.. BULKY!

7. FAMILY PACKAGING Products from the same manufacturer packed in identical manner .

8. REUSE PACKAGING / DUAL PACKAGES Can be reused for some other purposes after the packed goods have been consumed.

9. MULTIPLE PACKAGING Packing several units in one container.

10. LEVELS of PACKAGING

11. Levels of Packaging

12. PACKAGING MATERIALS

13. PROBLEMS with PACKAGING

14. PROBLEMS with PACKAGING

15. Solutions / Suggestions. To avoid Pollution, Resource Scarcity, Wastage of Energy resources, Environmental Damage . Use of reusable containers. Awareness on disposing without affecting environment. Containers decompose over a period of time. Light weight Material. Inactive Hazardous waste Disposal programs.

16. SECTION 2 PLC – PRODUCT LIFE CYCLE

17. PRODUCT MIX STRATEGIES Expansion. Contraction. Alteration of existing product. Positioning of the product. a) Product Differentiation. b) Market Segmentation. Trading up (High Priced) & Trading down (Low Priced).

18. PRODUCT POSITIONING Process of creating an image of the product in the minds of the customer. (Perception of the product) Helps to create First Impression – Best Impression in minds of target audience. Keep product on top of customer’s priority list when they are going for re – purchase.

19. OBJECTIVES Differentiate the product from Competitors. Indicate important customer buying criteria. Articulate Product / Company characteristics.

20. STEPS Know Target Audience. Identify Product feature. USP. Know your competitors. Way to promote brands. (catchy taglines, right theme, highlight benefits…) Maintain the Position.(never compromise on quality, don’t reduce prices drastically…)