IMPORTANCE-OF-QUANTITATIVE-RESEARCH.pptx

How quantitative research important

1. IMPORTANCE OF QUANTITATIVE RESEARCH GROUP 3

2. The purpose of quantitative research is to attain greater knowledge and understanding of the social world. Researchers use quantitative methods to observe situations or events that affect people .

3. Quantitative research produces objective data that can be clearly communicated through statistics and numbers. We do this in a systematic scientific way so the studies can be replicated by someone else.

4. Quantitative research is a powerful tool for anyone looking to learn their market and customers. It allows you to gain reliable, objective insights from data and clearly understand trends and patterns.

5. Where quantitative research falls short is in explaining the “why”. This is where you need to turn to other methods, like qualitative research, where you’ll talk to your audience and delve into the more subjective factors driving their decision making.