Increasing Analytic Value by Bringing Cognos Analytics and Watson Analytics Together

What are IBM Cognos Analytics and Watson Analytics? How do they improve business outcomes? Join Industry Thought Leader Hyoun Park and a bevy of celebrities as we explain the business drivers that make these products useful

1. Increasing Analytic Value by Bringing Cognos Analytics and Watson Analytics Together Hyoun Park Founder and Principal Investigator, Amalgam Insights

2. Hyoun Park Founder and Principal Investigator, Amalgam Insights, an advisory firm focused on Technology Consumption Management Previously: Chief Research Officer at Blue Hill Research IT Manager at Bose, Teradyne Campaign Treasurer, Boston City Councilor Fantasy Baseball Website Editor

3. "A  leader’s primary occupation must be to discover the future” Ron Shaich , CEO Panera Bread

4. Setting the Stage Fundamental change in analytic demand from a management and leadership perspective Extracting value from Cognos Analytic and Watson Analytics Key value propositions and examples

5. Cognos and Watson Analytics? How do Cognos Analytics and Watson Analytics fit into strategic business needs and value propositions? Let's set the stage, then explore CA and WA through the lens of business value and our ability to drive leadership as analytic providers.

6. Business Need Quote to Remember Solution Understanding Why "I have no special talents. I am only passionately curious." - Albert Einstein Data Discovery What is the answer? "Simplicity is the ultimate sophistication" - Leonardo da Vinci Contextualized Analytics How did we get here? "Keep your fears to yourself, but share your courage with others." Robert Louis Stevenson Storytelling, Analytic Sharing What should we do next? Knowing that things could be worse should not stop us from trying to make them better. - Sheryl Sandberg Predictive Analytics, Root cause analysis What is our focus? How should we fix it? Why is this a problem? "All of the great leaders have had one characteristic in common: it was the willingness to confront unequivocally the major anxiety of their people in their time. This, and not much else, is the essence of leadership." --John Kenneth Galbraith  Anomaly detection, Prioritized and prescriptive analytics

7. "You are responsible for your life. If you're sitting around waiting on somebody to save you, to fix you, to even help you, you are wasting your time." - Oprah Winfrey

8. Oprah’s Analytic Corollaries Employees expect immediate access to tools that fit their needs, skills, and challenges Businesses are asked to be increasingly driven by analytics and data science

9. To Avoid new silos of Shadow IT      Every company needs a roadmap to get all governed/corporate data into end user hands and end user tools.             Legacy and foundational data must be integrated into today's analytics world, but rip-and-replace is a stupid idea.      IT is changing into a world of rapid, best-in-breed augmentation, not of core systems replacements.

10. Data is a precious thing and will last longer than the systems themselves .” Sir Tim Berners-Lee, inventor of the Web.

11. The Past Didn’t Go AnywHere … 65% of enterprise workloads are still on- prem 13 % in the cloud (5:1 ratio) - Uptime Institute The concept of BI is in its late 20s ( Thanks, Howard Dresner !)

12. extracting meaning requires a combination of capabilities Self-service discovery Direct recommendations Translating data into stories Trusted data - peer and company vetted Identifying the real problems A culture that asks questions

13. And a combination of Analytic capabilities

14. As we focus on Analytic Progression

15. The ability to establish, grow, extend, and restore trust is the key professional and personal competency of our time.” - Stephen Covey

16. “The Right Thing” depends on the maturity of your users: match your delivery to your users’ needs.

17. Don’t Be the Admin: Be the Guide For analytics to provide value, you are tasked to lead end users through multiple stages of maturity and provide an analytic environment that grows with the user

18. "The upside of painful knowledge is so much greater than the downside of blissful ignorance." - Sheryl Sandberg

19. Finally, What you came for… Cognos Analytics      Answers the question of What Happened?      Combines reporting, self-service analytics, and data modeling         Visualization, mapping, storytelling, OLAP and Relational packages Watson Analytics      The Big Why?      Removes need for knowing statistics to get statistical guidance      Provides initial guidance for knowing where to look for relationships and root-cause

20. "Those who cannot remember the past are condemned to repeat it." - George Santayana

21. On- Prem or on cloud Cognos Framework Manager connection for Cognos Analytics OLAP Dashboards TM1/Planning interoperability Cognos Analytics serves as a self-service bridge to foundational data

22. “Every second of every day, our senses bring in way too much data than we can possibly process in our brains.” – Peter Diamandis , Chairman/CEO, X-Prize Foundation.

23. Using Storybooks Using Expert Storybooks: guided templates for translating analytics for human consumption Good for maintaining analytics over time and providing both scheduled and ad-hoc updates Example - monthly reports and presentations to CIO, Controller

24. "A man always has two reasons for doing anything: a good reason and the real reason." J.P. Morgan WA also provides "real" reason capabilities in a variety of ways that traditional BI has never considered Sentiment analysis for Alchemy API - Native data connectors for Watson Analytics Data-specific Social Media and weather analysis

25. Looking for the Quick Win The cost and productivity benefits associated with an initial analytics project focused on end user or departmental change typically results in: a payback period of less than one year, and an initial net annual benefit in the $50,000 to $500,000 range. Don’t start with an enterprise-wide expectation of value: focus the value mapping on the early adopters. For successful analytics, this initial ROI ends up being a proof of concept for other departments and not an end-all and be-all of project value.

26. Cognos Analytics Construction customer : IBM Cognos Analytics reduced ongoing BI costs by 2/3rds for an environment that supported roughly 100 users . Keys to value: Moving to the cloud E liminating on-site infrastructure, Reducing consultant and report creation headcount ,

27. Watson Analytics Retail Manager: A veteran branch manager used Watson Analytics to identify key profitability indicators and found a new factor that was not being tracked. This increased visibility provides 3 - 5 percent additional visibility into revenue and profit recognition.

28. Even if they hate a process, hate a system, when you try to change something, you have to peel their hands away from it."  Safra Catz, co-CEO, Oracle

29. "If you want to build a ship, don't drum up the men to gather wood, divide the work, and give orders. Instead , teach them to yearn for the vast and endless sea." Antoine de Saint-Exupery

30. Cognos Analytics and Watson Analytics CA and WA are new approaches: built to bridge your foundation and practical end user trends in the contradictory world where both Trust and Agility matter      Governed data, self-service, predictive analysis, and graduated user experiences are now all part of the same corporate BI environment

31. “It is better to beg forgiveness, than ask permission.” - Grace Murray Hopper Don't just support the leader, be the leader for curiosity, Bring trusted data to your managers and key stakeholders or they will analyze their own data. Identify an analytic executive who you can work with to develop analytics focused on improving management, leadership, and business change Push self-service and focus on service access, not core technology management and report building. Disrupt yourself or have it done for you.

32. "Growth and comfort do not coexist." Ginny Rometty, CEO, IBM

33. Thank You! For more information or to work with Amalgam Insights on data, IT, or revenue recognition management, please contact Amalgam Insights at: [email protected] Phone: [phone] @ AmalgamInsights