Indian Ethical Values in Business.pptx Modern Application in business

Indian business ethics are deeply rooted in the country’s rich cultural, spiritual, and philosophical traditions. These values emphasize honesty, duty, fairness, and social responsibility over mere profit-making.

1. Indian Ethical Values in Business Prepared by : Dr Jenifer Thangam J Designation : Assistant Professor

2. Indian Ethical Values in Business 1. Dharma (Righteous Duty) Refers to performing one’s duty with honesty, fairness, and justice. In business: Treating employees fairly, paying taxes honestly, complying with laws. 2. Satya (Truthfulness) Emphasizes honesty and transparency. In business: Giving correct information in advertisements, avoiding false promises. 3. Ahimsa (Non-violence) Avoiding harm to others in thought, word, and action. In business: Ensuring consumer safety, avoiding harmful products, protecting the environment.

3. 4. Loka- Sangraha (Welfare of Society) Business is not only for profit but also for social good. In business: CSR activities, rural development, education, healthcare initiatives. 5. Tyaga & Seva (Sacrifice and Service) Tyaga : Sacrificing selfish interests. Seva: Serving others selflessly. In business: Sharing profits for community welfare, helping during natural disasters, philanthropy. 6. Aparigraha (Non-possessiveness / Non-greediness) Avoiding unlimited accumulation of wealth and resources. In business: Fair pricing, sustainable use of resources , avoiding corruption.

4. 7 . Trust and Relationship Trust forms the foundation of long-term business relations. In business: Building loyalty with customers, fairness with suppliers, respecting employees. 8. Gandhian Principles Based on truth ( satya ), non-violence (ahimsa), simplicity, and trusteeship. In business: Trusteeship Model: Wealth is held in trust for society. Swadeshi: Promoting local production and self-reliance. Ethical Leadership: Leading by example with integrity and humility.