Indian railway ticketing

1. INDIAN RAILWAY TICKETING SYSTEM ANUBHI RAIKWAR MBA MARKETING IPER , BHOPAL

2. CONTENT Evolution of Indian Railway Ticketing System Changing marketing strategies- Services Price Place Promotion

3. HOW INDIAN RAILWAY TICKETING SYSTEM EVOLVED - TURNED A COMPLAINING CUSTOMER TO A PROUD CUSTOMER MANNUAL COMPUTERISED WEB SYSTEM

4. Till 1985- Tickets issued manually and stand-alone computerized ticketing and reservation 1990- First self printing ticketing machine (SPTM) introduced in Delhi CONCERT developed by CRIS is a total networking solution to Indian railways passenger reservation system 1993- AC3 Tier coaches & sleeper class introduced apart from second class 1999- Credit cards accepted for booking tickets & reservations 150 years of continuous up-gradation

5. Continue…. 2000- Indian railways website was developed 2001- IVRS for telephonic enquiries about trains were introduced 2002- Online train reservation and ticketing over internet 2005- IRCTC introduced e-ticketing for Indian railways Thereafter ticketing by SMS 2014- Next gen e-ticketing system

6. CHANGING MARKETING STRATEGIES

7. CONVERTING 4Ps INTO 4Cs SERVICE PRICE PLACE PROMOTION CUSTOMER COMMUNICATION CUSTOMER CONVENIENCE CUSTOMER COST CUSTOMER SOLUTION

8. SERVICES THAT SOLVE CUSTOMER PROBLEMS

9. SERVICES PROVIDED BY IRTS Automatic Ticket Vending Machines (ATVM ) Reservation/Booking and refund of tickets Catering Services Public Grievances Redressal

10. Continue.. SMS Services  Mobile Ticketing Services Android app to book unreserved tickets

11. Wi-Fi Services

12. Facilities for Disabled/ Senior Citizens at Railway Stations- battery cars and escalators

13. PRICING STRATEGIES

14. Statistics 2015- Dec 2015 Railways hikes fare for children from 5-12 years Indian Railways announced a hike in the Tatkal charges from December 25, 2015 Increase in booking charges: 175- 200 for sleeper class Maximum 350-400 forAC-3 Minimum 250-300 for AC-3 Minimum 300-400 for AC-2 Maximum 400-500 for AC-2

15. PLACE THAT PROVIDES CONVENIENCE TO CUTOMERS

16. TRADITIONAL METHOD : Booking ticket at a reservation counter: Counters open from 8 am to 8 pm (Monday to Saturday) On Sundays from 8 am to 2 pm.

17. MODERN WAYS OF BOOKING TICKET: Booking Through IRCTC ( Indian Railway Catering and Tourism Corporation Limited)

18. Booking through Mobile Apps for Android : Example :“UTS ”

19. B ooking through SMS from mobile phones:

20. PROMOTION STRATEGIES BETTER COMMUNICATIONS WITH CUSTOMERS

21. ISSUED IN 1953 The stamp recalls  a century of progress of the Indian Railways . INDIAN RAILWAY CENTENARY

22. Issued in 1993 - Steam locomotives Commemorative postage stamps on Mountain Locomotives 100p   :  Neral – Matheran Railway 600p  :  Darjeeling – Himalayan Railway 800p :  Nilgiri Mountain Railway 1100p  :  Kalka – Shimla Railway

23. INDIAN RAILWAY CENTENARY

24. 1998-coupon validating machines (CVM) introduced in Mumbai

25. IR LOGO ON STATION AND BHOLU –IR MASCOT PROJECTING BIG AND FRIENDLY IMAGE FOR INDIAN RAILWAYS (2003)

26. 2011-Rail Bandhu- Indian Railways launched magazine for train passengers First ever publication from Indian Railways Monthly magazine Distributed free of cost in all the premium trains For passengers of trains such as the Shatabdi and the Rajdhani Express. Includes news, railway events and features and stories that promote tourism in the country

27. INSTRUCTIONS TO THE PASSENGERS

28. INDIAN RAILWAY LOGO ON SERVICES PROVIDED

29. THANKYOU