Infant milk substitute act

Infant milk substitute act

1. Infant milk substitute Act and Theme of breast feeding 2017. Dr. Vijay Kumar Yadaw Jr. II Peadiatrics

2. Infant milk substitute feeding Bottles And infant foods regulation of production supply and distribution 1992 Amendment Act 2003.

3. The IMS act what comes under this act ? infant milk substitute feeding bottles infant foods

4. Role Of The Act To protect, Promote & support breastfeeding by controlling the marketing and promotional activities of baby food manufacturers( regulate production, supply and marketing) by ensuring proper use of breast milk substitutes

5. objectives prohibit any kind of promotion Educate pregnant women and lactating mothers . restrict and control use of Infant milk substitute and Infant foods . define roles and responsibilities of Health Care Institution and health workers.

6. key provisions no advertisement s no free samples no free subsidised supply of Infant Milk Substitute / educational material related to these products to any person . Labels on all IMS , FB, IF, should say in English and local language that “ breast feeding is the best” no pictures of women/ infant/ phrases on the labels that are designed to promote the sales of these products.

7. clear guidelines for educational materials and advertisements wether audio/ video dealing with pre and postnatal care/ infant feeding no posters anywhere. no financial assistance of any kind no commissions to in Sales Persons and employees

8. Role of the health professionals remove and destroy all ads refuse to accept free samples refuse to accept any gifts/ compliments avoid using growth charts ect it any brand names on it . avoid sponsorship don't give free samples / material to mother Ensure mothers 2 do not see formula feed ( if any) being used in hospital .

9. Alternative Feeds Agreed Criteria For Use mother is no more mother is very ill (temporary use) mother is relactating (temporary use) mother is HIV positive and chooses to use a breast milk substitute mother rejects infant ( temporary use) infant dependent on artificial feeds (temporary use )

10. Feeding In Emergency Wars Natural Calamities breastfeeding is the safest only reliable choice. life saving Artificial feeds (not indicated.)

11. The bottom line cows ‘ milk is good for calves human milk is good for infants Artificial feeds are all most good for nothing

12. Theme of barest feeding 2017