Infibeam section c_group c12 - copy

1. Infibeam (A) Case Analysis by Group C12

2. Case History

3. Online retailing in India

4. Online vs. Offline The online customers preferred buying standardized products The college and young men mostly dominated the online customers (18 to 49 years of age) The no of orders replaced were less in offline stores But online buying has benefits like anytime buying with low pricing which makes it attractive for people who cant find time to shop and looking for best deals

5. Marketing strategy of Infibeam It has no major marketing campaign It added the social connect feature in 2010 It does joint promotions with banks na d airlines Its customer acquisition strategy is based on “word of mouth publicity” only It has a very low expenditure per person of less than 100 where the industry average is 1000

6. Thank You