Infomercials PowerPoint

PowerPoint over creating effective infomercials.

1. Infomercials Video Production Mrs. J. Powell

2. What is an Infomercial? An extended commercial beyond the normal 30-60 seconds Typically last 28 minutes Uses lots on images to sell

3. Main Goal Turn P assive W atchers into Active Buyers Passive W atcher – watches commercial, but doesn’t buy . Active B uyers – watches commercial AND buys . Use emotion

4. Keeping the audience Running Story Teasers Entertainment Sales Pitch Emotion

5. 5 Elements of Infomercial Success Exclusive offer U rgency to purchase R einforcing the product value C reating an emotional connection P roduct uniqueness

6. Exclusive offers "Not Avalible In Stores"

7. Urgency to purchase Limited time B onus for calling now

8. Reinforcing Product Value Reason to purchase

9. Emotional Connection Testimonials Great Energy

10. Product Uniqueness P roduct comparison

11. Samples Acne Burn Atracto Shades Edible Markers

12. Your Project Create a pro duct Create a 2 minute infomercial Include the 5 successful elements