Information, Education & communication for health (IEC)

This is designed to help the students acquire an understanding of the principles and methods of communication and teaching. It helps to develop skill in communicating effectively, maintaining effective interpersonal relations, teaching individuals and groups in clinical, community health and educational settings.

1. UNIT-9
IEC-INFORMATION,EDUCATION AND
COMMUNICATION

2. INTRODUCTION
•IECFORHEALTH
•ITCOMBINESTHEstrategies,approachesandmethodsthatenablesindividual,families,groups,
organisationandcommunities
•Inordertoplayactiveroleinachieving,protectingandsustainingtheironhealth
•EmbodiedinIECistheprocessoflearningthatempowerspeopletomakedecisions,modify
behavioursandchangesocialconditions
•Activitiesaredevelopedbaseduponneedsassessment,soundeducationalprinciples,and
periodicevaluationusingaclearsetofgoalsandobjectives
•IECactivitiesshouldneverbedevelopedorimplementedindependentlyfromabroader
reproductivehealthprogrammesthatisbeingdesignedandexecutedinthecountry

3. HEALTH PROMOTION AND HEALTH
EDUCATION
This Photoby Unknown Author is licensed under CC BY

4. HEALTH PROMOTION
•Aims to help people to live healthy lives
•Involves increasing people's knowledge
and awareness
•Enabling them to take actions to improve
their health
•Ensuring that their circumstances allows
them to make healthy choices
•It includes
•Health education
•Developing personal skills
•Strengthening community action
•Re-orienting health services
•Building healthy public policy
•Creating supportive environments

5. HEALTH EDUCATION
•It aims to increase knowledge and awareness and is and important component of
health promotions
•It is the part of health care that is concerned with promoting healthy behaviour
•The modern concept emphasis on healthy behaviour and related actions of
individual
•Many health education programme hope, in someway , o influence behaviour or
attitude

6. PLANNING FOR HEALTH EDUCATION

7. HEALTH
EDUCATION
1.Diagnosis the health
problem
2.Design
appropriate
educational
content
3.Plan for appropriate
settings
4.Use of
appropriate
teaching methods/
AIDS

8. 1.DIAGNOSIS THE HEALTH
PROBLEM

9. Before the designing and implementing the health education programme, the health
worker must understand as much as possible about,
•General socio-economic situation
•Pattern of illness
•Target group in the population
•Health needs
•Attitudes, customs, feelings, and ideas that can be changed by education
•Identification of communication

10. 2.DESIGN APPROPRIATE
EDUCATIONAL CONTENT

11. The message of the programme must be
•clear,
•understandable and
•acceptable

12. 3.PLAN FOR APPROPRIATE
SETTINGS

13. The health education programme should be conducted at time and place most
suitable for the people. This may include,
•At home
•Clinics or health centres
•Hospitals
•Community meeting places
•Anganwadi and
•Schools

14. 4.USE OF APPROPRIATE TEACHING
METHODS/ AIDS

15. The health educator must learn to use appropriate audio-visual aids

16. DEFINITION AND CONCEPTS
INFORMATION
Defined as to be describe it as one or more statement or
that is received by a human which have some forms of
to him
EDUCATION
It is the process by which behavioural changes takes place
an individual as a result of experience which he has
undergone
COMMUNICATION
It is the process of attempting to change the behaviour of
others

17. OBJECTIVES OF IEC
1.Increase the reach of services by making visit of worker and supervisor more
predictable and regular
2.Improve the quality of services through knowledge and skills development of
worker
3.Make supervision more oriented towards problem solving
4.Link supervision with training at various level
5.Concentrate on local fields problem booth for development of training material;
and their users
6.Combine interpersonal communication strategy with mass media approach
7.Improve performance level through continuous with village community
volunteers

18. MAJOR COMPONENTS
1. VISIT
SCHEDULES
2.TRAINING
3.SUPERVISION
4.MONITORING
AND
EVALUATION

19. 1. VISIT SCHEDULES

20. UnderIECschemethetourprogramofhealthworkeronedrawnasaweeklyschedule
ratherthandatewisecalendarschedule,newsystemattemptstomakethevisit
regular.
Toestablishthelinkbetweenvillagerandworkers

21. 2.TRAINING

22. Trainingshouldnotonlycovertechnicalaspectsofprogrambutalsofocuson
problemsolvingskillsofworkers
TraininginthisprojectinconductedatsectorPHClevel&districtlevelaccordingtoa
predeterminedschedule

23. 3.SUPERVISION

24. •Each supervisor during visit,
•Records
•Target achievement
•New instruction are supervised

25. 4.MONITORING AND EVALUATION

26. Successofanyprogramdependsonabilitytomonitor&evaluateprogram
adequatelyandaccuratelyandtotakecorrectiveactionifnecessary

27. PRINCIPLES OF EDUCATION VERSUS
COMMUNICATION

28. Principles of education Principles of communication
Education as a process of development
The sender’s & receiver’s perception
should be as close as possible
The doctrine of liberty
The message should be a good quality ,
a good message should be,
•Simple
•Accurate
•Adequate
•Clear
•Specific
•Significant
•Applicable
•Appropriate
•Timely
•attractive

29. Principles of education Principles of communication
Principles of the growth of
individuality
Communication should involve as many
sense organ as possible
Principles of self –education Communication should be two ways
Principles of muscular trainingDirect communication is more effective
Training of the sense -

30. ROLE OF COUNSELLOR OF IEC

31. It is to provide
accurate and
complete information
to help the user make
their own decision
It is not to
offer advice or
decide on the
service to be
used
Effective counselling requires
understanding one’s own values and
influencing the user’s by imposing,
promoting or displaying them

32. CONCLUSION
•DevelopIECmessage,whichisshortaccurateandrelevant.
•Itshouldbedisseminatedinthelanguageofthetargetaudienceandshoulduse
vocabularyappropriateforthataudience
•Thustotrainthepeopleinhealthylivingortoimpacthealtheducationonehasto
motivatethemtodethingsconductivetohealthortoadopthealthpractice