Information education communication (IEC) components, steps in PPT use in ANP

Information education communication (IEC) components, steps in PPT made By sonal Patel

1. INFORMATION EDUCATION COMMONICATION

2. INTRODUCTION The importance of health education as been increasingly realized during last three decades so much so that health education has emerged as a specialty in itself. The aim of the health education is to bring about a change in health behavior of the people in such a manner that the harmful health practice given up while good ones are reinforced.

3. DEFINITION Information: Defined as to describe it as one(or)more statement or fact that is received by a human which have some form of worth to him. Education : It is the process by which behavioral changes takes place in an individual as a result of experience which he has undergone. Communication: It is a process of exchanges and sharing ideas feelings and information.

4. Major component of IEC Visit schedules Training Supervision Monitoring and evaluation 1.Visit schedules: Under IEC scheme the tour programs of health worker one drawn as a weekly schedule rather than data wise calendar schedule, new system attempts to make the visit regular, week days in particular village. To establish a link between villager and workers.

5. 2.TRAINING Training should not only cover technical aspect of program but also focus on problem solving skills of workers. This is possible only when the worker is given training in the work situation by their immediate supervisor at regular intervals. Training in this project in conducted at sector PHC level and district level according to a predetermined schedule. 3.Supervision: Each supervisor during visit ; records, target achievements, new instruction are supervised. 4.Monitoring and evaluation: Success of any program depends on ability to monitor and evaluate program adequately and accurately and to take corrective action if necessary.

6. Steps in developing IEC activities: Conduct a needs assessment Establish behavioral objectives that will contribute to achieve the goal. Identify potential barriers and ways of overcoming them. Establish an evaluation plan.

7. Principles of health education : 1.The aim of health education is to bring about a change in health behavior. 2. Health education is not an artificial teaching learning exercise. 3. Health education should involve free discussion. 4. Do not give conflicting information. 5. Try to change only what needs to be changed. 6. Educator should make himself acceptable. 7. Use audiovisual aids wherever possible.

8. 8.choose a proper medium of communications 9. Communication must be good 10.health education should be planned properly 11. Health education should be provided in graded loses 12. The health are educator should put into practice the principles of community organization

9. Principles of communication: The sender’s and receiver’s perception should be as close as possible The message should be of good quality a good messages Communication should involve as many sense organs as possible Communication should be two ways Direct communication is more effective

10. MASS MEDIA: Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. the most common platforms for mass media are newspapers, magazines, radio, television, and the internet.

11. Thank you