Innovation and Design thinking 19MEP02_Unit-3 part-1.pptx

PPT of 19MEP02

1. 19MEP02 Innovation and Design Thinking September 4, 2024 1 Dept. of Mechanical Engineering Mepco Schlenk Engineering College UNIT-III DESIGN THINKING

2. Syllabus UNIT III DESIGN THINKING 9 History of Design thinking- Arcturus IV case Study- Empathy- Customer journey mapping- Ethnography-visualization- double diamond design- journey mapping - customer co-creation- Eight-Dimensional (8D) Approach to Ideation Ideation: Brainstorming, Reverse Brainstorming, trigger session, Brain writing, Mind maps, SCAMPER, TRIZ, Biomimicry, Shape mimicry September 4, 2024 2 Dept. of Mechanical Engg. Mepco Schlenk Engg. College

3. Design Thinking Design thinking is a human-centered, user-centric way of approaching product design, innovation and problem-solving. It begins with empathy — truly understanding a user’s wants, needs, pain points, and potential wins. From there, the design process evolves iteratively in stages; using prototype testing and user research to continuously learn, hone and improve product solutions. Because the design thinking process is iterative and non-linear, it is sometimes referred to and illustrated as the design thinking cycle.  September 4, 2024 3 Dept. of Mechanical Engg. Mepco Schlenk Engg. College

4. History Global design company, IDEO, is one of the best-known champions of design thinking. Yet whilst IDEO is a fantastic source of design thinking know-how, IDEO cannot be credited with inventing the Design Thinking framework. In fact, the actual roots of design thinking are a little hard to trace.  Some say that it started in 1960s America when MIT’s Buckminister Fuller created a systematic approach to evaluating the design and solving problems. At the same time in Scandinavia, designers began to ‘design-by-doing’ — using mock-ups and acted scenarios to cooperatively design with prospective end users. September 4, 2024 4 Dept. of Mechanical Engg. Mepco Schlenk Engg. College

5. History Fast forward three decades and the emergence of service design required designers to tackle complex modern problems and create human-centered solutions. In 1992, Richard Buchanan published ‘Wicked Problems in Design Thinking’, an article that defined design thinking as a means of solving complex (‘wicked’) issues end-to-end with holistic, joined-up, divergent thinking. The design thinking framework that we know today is likely an amalgamation of years of development — in this sense, it’s a product of the design thinking process itself!  September 4, 2024 5 Dept. of Mechanical Engg. Mepco Schlenk Engg. College

6. Stages of Design Thinking September 4, 2024 6 Dept. of Mechanical Engg. Mepco Schlenk Engg. College

7. Empathize In order for your design to be user-centric, it needs to be built with the end-consumer in mind. This means truly understanding who they are, what they want and need (and why), how that will benefit them in their everyday lives, how they’ll feel when they are using it, and so on. As a designer or product owner, you may think that you know your user inside-out.  But do you really? The only way to be sure is to first list out all your assumptions, then use meaningful research to test the validity of the assumptions you have made. September 4, 2024 7 Dept. of Mechanical Engg. Mepco Schlenk Engg. College

8. Define The empathize stage can be a little overwhelming. You may have an interview or observation notes, empathy maps, customer journey maps, and Post-It notes stuck all over the walls. So now is the time to distill all that information down and define the human problem you want to solve. Crucially, this problem should be framed around the user  —  not your organization.  To help with this, you can use a point of view template. This brings together three elements: user, need and insight you have gleaned from your research. September 4, 2024 8 Dept. of Mechanical Engg. Mepco Schlenk Engg. College

9. Ideate Once you have defined your problem to solve, you can begin to explore ‘How Might We…’ statements. To begin with, you simply want to explore all possible options — to spark ideation and innovative, blue-sky thinking. How might we redesign knitting needles so they can monitor which row a user is on? How might we digitally automate the stitch counting process, so knitters don’t have to do it themselves? September 4, 2024 9 Dept. of Mechanical Engg. Mepco Schlenk Engg. College

10. Prototype Occasionally what seems like a winning idea, in theory, fails to deliver in practice. And the prototyping stage is exactly the time to find this out — better to learn now, using low-tech mock-ups, than when you actually launch to market At this time, the prototypes are circulated around the design and development team (and to other stakeholders if you wish). The mission is to discount any no-goers, based on ergonomics, functionality, practicality or cost to build, and progress ideas with real potential into the fifth and final stage. September 4, 2024 10 Dept. of Mechanical Engg. Mepco Schlenk Engg. College

11. Test How you choose to test your ideas will depend on what you are building and for who. What is important, however, is to carry out user research in controlled conditions, free of bias or assumption, and to remember that the value of testing is to make your product the best that it can be . Sometimes you will get to this final stage and realize you need to return to the drawing board. And that’s okay. September 4, 2024 11 Dept. of Mechanical Engg. Mepco Schlenk Engg. College

12. Advantages For a product or service to be commercially successful, it needs to be picked up and used by customers. Design thinking makes this much more likely, by putting the end-user at the very core of the ideation process. In many cases,  solutions which have been developed using the design thinking framework have more commercial potential   than those which have not — they are based on a stronger understanding of a user problem, offer an empathetic solution, and have been tested, fine-tuned and eventually taken to market with valuable user feedback. September 4, 2024 12 Dept. of Mechanical Engg. Mepco Schlenk Engg. College

13. Customer Journey Mapping September 4, 2024 13 Dept. of Mechanical Engg . Mepco Schlenk Engg . College